Wine paint colors
Wine is a deep, slightly purple red that takes its name from the way red wine catches light in a glass. It sits in the darker, richer end of the red family, with just enough blue-purple to keep it from reading like a fire-engine or brick tone. On a wall, it feels grown-up and quiet rather than loud.
The Truest Wine Matches
The truest wine matches across every US brand — start here.
BM's own popular deep red — an understated wine-brick made for dining rooms.
Sherwin-Williams' experts pick this brick-dark red for libraries and accent walls that should feel warm, not loud.
A deep berry-red from Sherwin-Williams' expert picks, dark enough at LRV 7 for a moody dining room or cabinets.
A deep wine red at LRV 9 with a cool berry undertone, the dramatic dining room, library, and front-door red.
All 918 Wine Paint Colors
Every wine from every brand we track, merged into one shelf. Truest match first. Filter by brand or depth, or change the order.
Swatches are each brand's published display value, not a physical sample under controlled lighting. Screens vary, and so does your light. Order a brand-direct sample or preview the color on a photo of your own wall before you specify.
Upload a photo of the room. We paint it in the wine you chose with your light and your floor, and you can swap colors until one holds.
How Deep Each Wine Deck Goes
How many wine colors each brand carries, drawn with that deck's own wines from light to dark. Pick your store first, then the color. Every brand equal, no favorites.
More on wine paint colors
The reference hex for wine is #722F37, with a light reflectance value (LRV) of about 6. That LRV number is low, which tells you most of the story before you ever open a can: this color drinks up light instead of bouncing it back. Wine is a color you commit to, not one you sample for a soft background.
It's worth knowing up front that "Wine" is a color name and a digital reference, not one specific product you buy off a shelf. The hex value is a target. The way you actually get wine on your wall is by matching that target across paint brands and having a store mix it to order. The rest of this guide covers what makes a good version of wine, where it works, and how to get it right.
What Makes Wine Look Like Wine
Wine lives in the spot where deep red meets a touch of purple. The purple is what separates it from brick reds (which lean orange) and from true crimson (which leans clean and bright). A good wine has enough red to stay warm and inviting, plus a whisper of blue-purple that gives it that bottle-of-red depth.
Watch the undertones, because they decide everything. Too much purple and it drifts toward plum or eggplant. Too much brown and it goes muddy and dull. The best versions hold a balance, so the color still reads as a rich red first and reveals the purple only as a quiet second note.
How It Reads On A Wall At LRV 6
LRV runs from 0 (black) to 100 (pure white), and wine sits near the bottom at about 6. That means it absorbs far more light than it reflects, so expect a deep, enveloping color rather than a bright one. In person it can look almost black in shadow and only show its true red-purple where light hits it directly.
Set your expectations accordingly. A low LRV like this makes a room feel smaller, cozier, and more dramatic, not airier. It also means the color will shift a lot through the day, so always test a large sample on more than one wall before you commit.
Best Rooms, Light, And Uses
Wine shines in spaces where you want depth and mood: dining rooms, studies, libraries, powder rooms, and bedrooms. It also makes a striking front door, an accent wall, or a set of built-in shelves. Rooms with warm light, especially from the south or west, bring out its richness and keep it from going flat.
Where it struggles is in small, dark rooms with little natural light, or north-facing spaces where cool light can pull it toward cold and gloomy. If a room already feels dim, wine will make it dimmer. Use it where you're chasing cozy, not where you're chasing bright.
Pairing Trim, Ceilings, And Coordinating Colors
Because wine is so dark, contrast is your friend. A soft white or warm cream trim makes the edges crisp and lets the color frame a room cleanly. For ceilings, a clean white keeps things from feeling cave-like, though a deep, moody ceiling in the same family can work in a small space you want to feel like a jewel box.
For coordinating colors, lean on warm neutrals like greige, taupe, and soft tan to let wine be the star. Brass, gold, and natural wood feel right next to it. If you want a second color with personality, muted greens, deep navy, and dusty blush all sit comfortably alongside wine.
How To Actually Get Wine In Real Paint
There is no single bottle labeled "Wine" that every store stocks. The hex #722F37 is a digital starting point, and real paint gets matched to it. Nearly every major US brand can produce a close version of this color, mixed to order on a tinting machine at the store.
That's good news for shoppers. You can pick the brand and paint line you trust, bring in the color target, and have it matched, so you're not locked into one company. Always buy a sample pot first and check it in your own light, since the same target can shift slightly between brands and sheens before you order gallons.
Wine Paint FAQ
Is wine a red or a purple?
It's a red first, with a slight purple undertone. The purple is what gives it that deep, red-wine-in-a-glass look instead of a plain fire-engine red. On most walls it reads as a rich, warm red and only shows the purple as a subtle second note.
Will wine make my room look too dark?
It can, because its LRV is only about 6, so it absorbs most of the light that hits it. In a bright, sunny room that depth feels cozy and dramatic. In a small, dim room with little natural light, it can feel heavy, so test a large sample first.
What trim color goes with wine?
A soft white or warm cream is the easy, reliable choice. The contrast makes the edges crisp and lets wine frame the room cleanly. Avoid stark cool whites if your wine leans warm, since the mismatch can look off.
Can I get wine in any paint brand?
Yes. Wine is a color target, not one specific product, so nearly every major US brand can match it and mix it to order at the store. Pick the brand and paint line you trust, bring the color reference, and have it matched. Buy a sample pot to confirm it before ordering gallons.
What are the most common mistakes with wine?
The biggest ones are using it in a room with too little light, skipping the sample step, and picking a version with the wrong undertone. Too much brown makes it muddy, and too much purple pushes it toward plum. Test a large swatch on more than one wall and view it morning and evening before you commit.
What rooms is wine best for?
Dining rooms, studies, libraries, bedrooms, and powder rooms are ideal, since wine rewards spaces where you want mood and depth. It also works well on a front door, an accent wall, or built-in shelving. Warm, south- or west-facing light brings out its richness best.
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