Color spec
| Brand | Dutch Boy |
| Name | Razzberry |
| SKU | 102-7DB |
| Hex | #9A304D |
| RGB | 154, 48, 77 |
| HSL | 344°, 52%, 40% |
| LRV | 10 |
| Undertone | red / warm |
| Family | Red |
About Dutch Boy Razzberry
With an LRV of 10, Razzberry is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Razzberry works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches at every US brand
13 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Behr
Valspar
Benjamin Moore
Dunn-Edwards
PPG / Glidden
Diamond Vogel
Kompozit
Farrow & Ball
Magnolia Home
C2 Paint
Backdrop
Clare
Similar Dutch Boy colors
closest in the Dutch Boy deckThe nearest shades to Razzberry within Dutch Boy's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #9A304D in HSL space. Pair Razzberry with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Dutch Boy Razzberry Equivalents at Other Brands
Matching Razzberry from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Dutch Boy 102-7DB directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Razzberry
The closest Sherwin-Williams equivalent of Razzberry is Cerise (SW 6580). At ΔE 0.42 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 10 vs 10). If Sherwin-Williams is your counter, order Cerise and you'll get the same color. See the full Cerise swatch →
Behr Equivalent of Razzberry
The closest Behr equivalent of Razzberry is Sweet Cherry (M150-7). At ΔE 0.8 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 9 vs 10). If Behr is your counter, order Sweet Cherry and you'll get the same color. See the full Sweet Cherry swatch →
Valspar Equivalent of Razzberry
Valspar's nearest match is Jam Jar (M221), visually identical in normal room light (ΔE 1.13). It sits at the same lightness (LRV 9.7 vs 10) and carries a warm red undertone, so it substitutes for Razzberry without repainting risk. See the full Jam Jar swatch →
Benjamin Moore Equivalent of Razzberry
Benjamin Moore's nearest match is Magenta (2077-10), visually identical in normal room light (ΔE 1.31). It sits at the same lightness (LRV 9 vs 10) and carries a warm red undertone, so it substitutes for Razzberry without repainting risk. See the full Magenta swatch →
Dunn-Edwards Equivalent of Razzberry
At Dunn-Edwards, the closest color to Razzberry is Crimson Strawberry (DEA102) — very close at ΔE 2.39, though not an exact twin. It sits at the same lightness (LRV 9 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Crimson Strawberry swatch →
PPG / Glidden Equivalent of Razzberry
At PPG / Glidden, the closest color to Razzberry is Magenta (PPG1050-7) — very close at ΔE 2.91, though not an exact twin. It sits at the same lightness (LRV 10 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Magenta swatch →
Diamond Vogel Equivalent of Razzberry
Diamond Vogel has no exact twin of Razzberry. The nearest is Velvet Cake (1124) at ΔE 3.96 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 11 vs 10). Compare large swatches before substituting. See the full Velvet Cake swatch →
Kompozit Equivalent of Razzberry
Kompozit has no exact twin of Razzberry. The nearest is Velvet Cake (1124) at ΔE 4.61 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 9 vs 10). Compare large swatches before substituting. See the full Velvet Cake swatch →
Farrow & Ball Equivalent of Razzberry
Farrow & Ball doesn't make a true equivalent of Razzberry — the nearest deck color, Rectory Red (NO. 217), is clearly different (ΔE 5.48). For an exact match, any Farrow & Ball retailer can custom-tint Dutch Boy 102-7DB instead. See the full Rectory Red swatch →
Magnolia Home Equivalent of Razzberry
Magnolia Home doesn't make a true equivalent of Razzberry — the nearest deck color, Create (JG-28), is clearly different (ΔE 6.29). For an exact match, any Magnolia Home retailer can custom-tint Dutch Boy 102-7DB instead. See the full Create swatch →
C2 Paint Equivalent of Razzberry
C2 Paint doesn't make a true equivalent of Razzberry — the nearest deck color, Molten (C2-537), is clearly different (ΔE 7.52). For an exact match, any C2 Paint retailer can custom-tint Dutch Boy 102-7DB instead. See the full Molten swatch →
Backdrop Equivalent of Razzberry
Backdrop doesn't make a true equivalent of Razzberry — the nearest deck color, Punk Rock (BD-PR), is clearly different (ΔE 10.04). For an exact match, any Backdrop retailer can custom-tint Dutch Boy 102-7DB instead. See the full Punk Rock swatch →
Clare Equivalent of Razzberry
Clare doesn't make a true equivalent of Razzberry — the nearest deck color, Vintage (PNT100-DP-67), is clearly different (ΔE 11.45). For an exact match, any Clare retailer can custom-tint Dutch Boy 102-7DB instead. See the full Vintage swatch →