Color spec
| Brand | Dutch Boy |
| Name | Razzberry |
| SKU | 102-7DB |
| Hex | #9A304D |
| RGB | 154, 48, 77 |
| HSL | 344°, 52%, 40% |
| LRV | 10 |
| Undertone | warm red tone |
| Family | Red |
About Dutch Boy Razzberry
With an LRV of 10, Razzberry is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Razzberry works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches by brand
11 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
HGTV Home by Sherwin-Williams
Dunn-Edwards
Diamond Vogel
Hirshfield's
Kompozit
Similar Dutch Boy colors
closest in the Dutch Boy deckThe nearest shades to Razzberry within Dutch Boy's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #9A304D in HSL space. Pair Razzberry with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Dutch Boy Razzberry Equivalents at Other Brands
Matching Razzberry from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Dutch Boy 102-7DB directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Razzberry
The closest Sherwin-Williams equivalent of Razzberry is Cerise (SW 6580). At ΔE 0.42 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 10 vs 10). If Sherwin-Williams is your counter, order Cerise and you'll get the same color. See the full Cerise swatch →
Behr Equivalent of Razzberry
The closest Behr equivalent of Razzberry is Sweet Cherry (M150-7). At ΔE 0.8 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 9 vs 10). If Behr is your counter, order Sweet Cherry and you'll get the same color. See the full Sweet Cherry swatch →
Benjamin Moore Equivalent of Razzberry
Benjamin Moore's nearest match is Magenta (2077-10), visually identical in normal room light (ΔE 1.31). It sits at the same lightness (LRV 9 vs 10) and carries a warm red undertone, so it substitutes for Razzberry without repainting risk. See the full Magenta swatch →
Valspar Equivalent of Razzberry
Valspar's nearest match is Jam Jar (M221), visually identical in normal room light (ΔE 1.13). It sits at the same lightness (LRV 9.7 vs 10) and carries a warm red undertone, so it substitutes for Razzberry without repainting risk. See the full Jam Jar swatch →
PPG / Glidden Equivalent of Razzberry
At PPG / Glidden, the closest color to Razzberry is Magenta (PPG1050-7) — very close at ΔE 2.91, though not an exact twin. It sits at the same lightness (LRV 10 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Magenta swatch →
Glidden Equivalent of Razzberry
At Glidden, the closest color to Razzberry is Magenta (PPG1050-7) — very close at ΔE 3, though not an exact twin. It sits at the same lightness (LRV 10 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Magenta swatch →
HGTV Home by Sherwin-Williams Equivalent of Razzberry
The closest HGTV Home by Sherwin-Williams equivalent of Razzberry is Cerise (HGSW 1031). At ΔE 0.42 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 10 vs 10). If HGTV Home by Sherwin-Williams is your counter, order Cerise and you'll get the same color. See the full Cerise swatch →
Dunn-Edwards Equivalent of Razzberry
At Dunn-Edwards, the closest color to Razzberry is Crimson Strawberry (DEA102) — very close at ΔE 2.39, though not an exact twin. It sits at the same lightness (LRV 9 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Crimson Strawberry swatch →
Diamond Vogel Equivalent of Razzberry
Diamond Vogel has no exact twin of Razzberry. The nearest is Velvet Cake (1124) at ΔE 3.96 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 11 vs 10). Compare large swatches before substituting. See the full Velvet Cake swatch →
Hirshfield's Equivalent of Razzberry
Hirshfield's has no exact twin of Razzberry. The nearest is Velvet Cake (1124) at ΔE 4.61 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 11 vs 10). Compare large swatches before substituting. See the full Velvet Cake swatch →
Kompozit Equivalent of Razzberry
Kompozit has no exact twin of Razzberry. The nearest is Velvet Cake (1124) at ΔE 4.61 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 9 vs 10). Compare large swatches before substituting. See the full Velvet Cake swatch →