Color spec
| Brand | PPG / Glidden |
| Name | Magenta |
| SKU | PPG1050-7 |
| Hex | #963D55 |
| RGB | 150, 61, 85 |
| HSL | 344°, 42%, 41% |
| LRV | 10 |
| Undertone | warm red tone |
| Family | Red |
About PPG / Glidden Magenta
With an LRV of 10, Magenta is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Magenta works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches by brand
12 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Farrow & Ball
Diamond Vogel
Hirshfield's
Kompozit
Similar PPG / Glidden colors
closest in the PPG / Glidden deckThe nearest shades to Magenta within PPG / Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #963D55 in HSL space. Pair Magenta with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
PPG / Glidden Magenta Equivalents at Other Brands
Matching Magenta from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint PPG / Glidden PPG1050-7 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Magenta
At Sherwin-Williams, the closest color to Magenta is Cerise (SW 6580) — very close at ΔE 2.5, though not an exact twin. It sits at the same lightness (LRV 10 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Cerise swatch →
Behr Equivalent of Magenta
At Behr, the closest color to Magenta is French Rose (HDC-CL-04) — very close at ΔE 2.19, though not an exact twin. It sits at the same lightness (LRV 11 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full French Rose swatch →
Benjamin Moore Equivalent of Magenta
At Benjamin Moore, the closest color to Magenta is Night Flower (1344) — very close at ΔE 2.23, though not an exact twin. It sits at the same lightness (LRV 11 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Night Flower swatch →
Valspar Equivalent of Magenta
Valspar has no exact twin of Magenta. The nearest is Baked Bahama (1006-3A) at ΔE 4.66 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 11.2 vs 10). Compare large swatches before substituting. See the full Baked Bahama swatch →
Glidden Equivalent of Magenta
The closest Glidden equivalent of Magenta is Magenta (PPG1050-7). At ΔE 0.23 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 10 vs 10). If Glidden is your counter, order Magenta and you'll get the same color. See the full Magenta swatch →
Dutch Boy Equivalent of Magenta
At Dutch Boy, the closest color to Magenta is Razzberry (102-7DB) — very close at ΔE 2.91, though not an exact twin. It sits at the same lightness (LRV 10 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Razzberry swatch →
HGTV Home by Sherwin-Williams Equivalent of Magenta
At HGTV Home by Sherwin-Williams, the closest color to Magenta is Cerise (HGSW 1031) — very close at ΔE 2.5, though not an exact twin. It sits at the same lightness (LRV 10 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Cerise swatch →
Dunn-Edwards Equivalent of Magenta
Dunn-Edwards's nearest match is Berry Inspired (DEFD16), visually identical in normal room light (ΔE 1.18). It sits at the same lightness (LRV 11 vs 10) and carries a warm red undertone, so it substitutes for Magenta without repainting risk. See the full Berry Inspired swatch →
Diamond Vogel Equivalent of Magenta
Diamond Vogel has no exact twin of Magenta. The nearest is Velvet Cake (1124) at ΔE 4.83 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 11 vs 10). Compare large swatches before substituting. See the full Velvet Cake swatch →
Hirshfield's Equivalent of Magenta
Hirshfield's has no exact twin of Magenta. The nearest is Romp (1136) at ΔE 4.91 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 12 vs 10). Compare large swatches before substituting. See the full Romp swatch →
Kompozit Equivalent of Magenta
Kompozit has no exact twin of Magenta. The nearest is Romp (1136) at ΔE 4.91 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 10 vs 10). Compare large swatches before substituting. See the full Romp swatch →