Paint color converter
Convert any paint color from one brand to another. Search a paint by name (e.g., "Tricorn Black", "Hale Navy", "Repose Gray") and see the closest equivalent in every other US paint brand — Sherwin-Williams to Benjamin Moore, Behr to Valspar, PPG to Dunn-Edwards, and more, across 23,917 paints in 14 brands.
Equivalent in other brands
Cross-brand color translation
Type any paint name or SKU and the tool finds the closest match at every other brand we carry — 23,917 paints across 14 brands. Behind the scenes it converts both colors to CIE Lab and compares them with ΔE2000, the same perceptual-difference formula that paint chemists use when they're judging whether two batches came out the same. The brand chip at the top of the result is the source. Everything below is what the same color looks like at Backdrop, Behr, Benjamin Moore, C2 Paint, Clare, Diamond Vogel, Dunn-Edwards, Dutch Boy, Farrow & Ball, Kompozit, Magnolia Home, PPG / Glidden, Sherwin-Williams, Valspar.
Why ΔE under 2 is the threshold
Two paints with a ΔE under 1 are perceptually identical to most viewers. 1–2 reads as near-perfect. 2–3.5 is close. Above 5 is a different color. When you're switching brands — because a SKU got discontinued, because your local store carries one brand and not the other, because a contractor wants to spray with the line they like — anything in the near-perfect band will read on the wall as the same paint.
When it makes sense to switch
- The original SKU was discontinued or reformulated.
- You're touching up a few years later and the original brand isn't carried locally anymore.
- You want a single brand across the whole house and need to translate a designer's pick.
- Pricing — the same color at one brand can run 30% less than at another.
- You're spec'ing for a contractor who only buys from one supplier.
How To Use The Results
Once you find a match, write down the equivalent SKU number and bring it to the paint counter. Ask if they have that color in stock and what finish you need — paints come in matte, satin, semi-gloss, and gloss, and switching finishes can change how the color feels on the wall even if the pigment is identical. Order a sample pint of the matched color and paint it on your wall in the same light where it will live. Compare it side-by-side with the original paint if you still have a can. What matters is how it looks once dry, not what it looks like in the sample pot.
Accuracy And When To Trust The Match
This tool's ΔE algorithm is the same one chemists use to verify paint batches match. A ΔE under 2 means the colors are perceptually identical to your eye, but finish, lighting, and the surface you're painting on all affect how a color reads. Older walls may have yellowed or faded; new walls are brighter. If you're touching up a wall that's been up for years, ordering a sample is not optional — a perfect color match on new drywall can look wrong against aged wall texture.
When To Use A Different Tool Instead
If you have a color chip, a photo, or a hex code from another source (a designer's paint deck, a website mockup, a furniture color), use the hex-to-paint matcher instead — paste the hex and you'll get brand equivalents the same way. If you're building a color scheme from scratch and want paints that work together, start with the palette generator. If you've lost the original paint can and don't remember the color name or SKU, the color matcher or palette tool will help you find it before you convert it.
FAQ
If the ΔE is under 2, yes — most people can't tell two colors with ΔE under 2 apart even side by side. Always order a sample and test on the wall before committing.
Use the hex-to-paint matcher instead. Look up the brand's published hex, paste it, and you'll get the cross-brand matches the same way.
Yes. The hex is an approximation. Two paints can match in published hex and still differ at the wall because of different pigment loads, base colors, and how each formula handles light. Sample first.
Yes. Paint colors are formulas, not trademarks. A color called Hale Navy exists only at Benjamin Moore, but its equivalent — the closest match at other brands — will look virtually identical on your wall if the ΔE is under 2. You're not buying Hale Navy from Sherwin-Williams; you're buying the Sherwin-Williams color that matches it.
Paint samples shown on screens are approximations — your phone's color space is not the same as paint. A hex code like #F5E6D3 is useful for matching across the web, but what matters is the physical paint on the wall in your light. Always order a sample and test it in the room where you'll use it.
A ΔE of 3–5 is visibly different but still close. Above 5 and you have a genuinely different color. If the closest match in a brand is ΔE 3 or higher, it might be worth checking a different brand or accepting that an exact swap isn't available. Always order a sample before committing.
Finish matters a lot. A matte and a satin of the same color will read as different colors because of how light bounces off them. Ask the paint counter for the finish of your original paint before ordering the equivalent — if you can't remember, bring in a scrap of the painted wall.
LRV is light reflectance value — how much light a paint bounces back on a scale of 0 (pure black) to 100 (pure white). A dark color has a low LRV; a light color has a high LRV. It matters for visibility (dark colors on dark trim can disappear) and for how a color feels in a room. If you're matching an old paint, the LRV can help you spot if a new formula is lighter or darker than the original.
Search for the discontinued color name or SKU in this tool. It will show you the closest equivalent at that same brand and at every other brand. If the original brand has reformulated the color, you may see multiple matches — compare the ΔE values and order a sample of the best one.