Hirshfield's Paint Colors 1,469 colors in 13 families.
Hirshfield's is the Upper Midwest's hometown color authority — a family-owned Minnesota maker since 1894 whose Historic collection leans into warm, period-correct heritage tones: muted clays, soft sages, aged ochres, and creams with a little age in them.
Every Hirshfield's Color, by Family
Each family page ranks the colors people actually buy, sorts the whole family by undertone and depth, and shows every color on real walls.
White is the hardest color to specify well.
Gray97 colorsGray is the most-recommended neutral in American interiors — the safe choice that anchors a room without committing to a strong color.
Neutral279 colorsNeutrals are the colors that aren't quite gray and aren't quite tan — the warm, low-saturation in-between bucket where greige, taupe, mushroom, bone, and accessible beige all live.
Black11 colorsTrue black on a wall almost always looks heavier than you expected.
Yellow165 colorsYellow is the highest-risk wall color in residential interiors — it can read cheerful and sun-warmed in the right room, or oppressive and dated under the wrong light.
Orange82 colorsOrange is back — not the saturated 1970s shag-carpet orange, but warm earth tones (terracotta, rust, sienna), soft peach and apricot, and the cult-favorite coral and persimmon shades that designers reach for as a softer alternative to red.
Red61 colorsRed is divisive as a wall color, which is exactly why it works so well in the right room — a dining room, a powder room, or a single accent on cabinetry.
Pink149 colorsPink stopped being a kids-room-only color around 2018, when "millennial pink" started showing up on dining-room walls and powder-room cabinetry.
Purple126 colorsPurple is the most under-used wall color in American interiors — and that's exactly why it lands when it does.
Blue87 colorsBlue is the most popular color for accent walls, kitchen islands, and front doors — and also the family with the widest spread, from pale dove-blues that read almost grey, to inky near-black navies, to saturated cobalts that read almost royal.
Teal74 colorsTeal is the in-between blue-green that reads moody, marine, or jewel-tone depending on which side of the family you pick.
Green142 colorsGreen has quietly replaced grey as the safe-but-interesting wall color of the late 2020s.
Brown98 colorsBrown is in.
About Hirshfield's Paint Colors
Hirshfield's colors run restrained and warm rather than bright and modern. The Historic palette is drawn from heritage tones — putties and clays, grounded greens and sages, golden ochres, and off-whites that stay warm instead of going stark — the kind of colors that flatter an old house and quietly calm down a too-crisp new build. These are colors chosen to age gracefully, because most of them were borrowed from shades that already proved themselves over decades.
What makes the deck easy to live with is its consistency of mood. Because the collection was curated as a coherent set of period color, the families relate to one another, so building a whole-room scheme out of a wall color, a trim color, and one deeper accent rarely goes wrong. It is the deck to browse when you want a collected, lived-in feel rather than a builder-bright one.
Choosing a Hirshfield's Color
Start with the family that matches the mood you want — a warm neutral for the walls, a grounded green or clay for character — then sort by LRV to land the right depth for the room's light. Hirshfield's publishes a light-reflectance value for every color, so you can move from the lightest member of a family to the darkest and judge how much light a room will hold before you buy. North-facing rooms usually want a higher-LRV pick to stay bright; a sunny room can carry a deeper heritage tone without feeling closed in. Sample your top two or three on the actual wall across the day, since warm aged colors shift the most between daylight and lamplight.
Where to Buy Hirshfield's Paint
Hirshfield's is a regional brand: its colors are mixed to order at Hirshfield's own decorating stores across Minnesota and the surrounding Upper Midwest, and orders can start at hirshfields.com. That means every color here is a real, buyable product tinted on demand at the counter, not a fixed pre-canned shade — with knowledgeable staff who know the heritage deck. The honest trade-off is reach: if you live outside the brand's territory, there is no nearby counter, so the practical move is to pick your color here and have it matched into a line you can actually buy locally.
Matching Hirshfield's Across Brands
You are never locked into one brand. Click any swatch to see its closest match across the other US paint lines, so a Hirshfield's heritage color can be tinted at Benjamin Moore, Sherwin-Williams, Behr, or the Kompozit deck if that is where you prefer to shop — which is exactly how you carry a Hirshfield's favorite past the limits of regional availability. The match is computed from the real hex value, so you can compare the alternatives side by side and know how close each one is before deciding where to buy.
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