Hirshfield's paint colors
Hirshfield's is the Upper Midwest's hometown color authority — a family-owned Minnesota maker since 1894 whose Historic collection leans into warm, period-correct heritage tones: muted clays, soft sages, aged ochres, and creams with a little age in them.
1469 of the most-spec'd colors from Hirshfield's's Historic Collection, grouped into 13 families with hex, SKU, and LRV for every color — and cross-matched to the other US brands.
About Hirshfield's paint colors
Hirshfield's colors run restrained and warm rather than bright and modern. The Historic palette is drawn from heritage tones — putties and clays, grounded greens and sages, golden ochres, and off-whites that stay warm instead of going stark — the kind of colors that flatter an old house and quietly calm down a too-crisp new build. These are colors chosen to age gracefully, because most of them were borrowed from shades that already proved themselves over decades.
What makes the deck easy to live with is its consistency of mood. Because the collection was curated as a coherent set of period color, the families relate to one another, so building a whole-room scheme out of a wall color, a trim color, and one deeper accent rarely goes wrong. It is the deck to browse when you want a collected, lived-in feel rather than a builder-bright one.
Choosing a Hirshfield's Color
Start with the family that matches the mood you want — a warm neutral for the walls, a grounded green or clay for character — then sort by LRV to land the right depth for the room's light. Hirshfield's publishes a light-reflectance value for every color, so you can move from the lightest member of a family to the darkest and judge how much light a room will hold before you buy. North-facing rooms usually want a higher-LRV pick to stay bright; a sunny room can carry a deeper heritage tone without feeling closed in. Sample your top two or three on the actual wall across the day, since warm aged colors shift the most between daylight and lamplight.
Where to Buy Hirshfield's Paint
Hirshfield's is a regional brand: its colors are mixed to order at Hirshfield's own decorating stores across Minnesota and the surrounding Upper Midwest, and orders can start at hirshfields.com. That means every color here is a real, buyable product tinted on demand at the counter, not a fixed pre-canned shade — with knowledgeable staff who know the heritage deck. The honest trade-off is reach: if you live outside the brand's territory, there is no nearby counter, so the practical move is to pick your color here and have it matched into a line you can actually buy locally.
Matching Hirshfield's Across Brands
You are never locked into one brand. Click any swatch to see its closest match across the other US paint lines, so a Hirshfield's heritage color can be tinted at Benjamin Moore, Sherwin-Williams, Behr, or the Kompozit deck if that is where you prefer to shop — which is exactly how you carry a Hirshfield's favorite past the limits of regional availability. The match is computed from the real hex value, so you can compare the alternatives side by side and know how close each one is before deciding where to buy.