Rust-Oleum paint colors
Rust-Oleum's Chalked Ultra Matte line is a small, curated chalk-paint palette of designer set colors — sold pre-mixed in cans at retail, not tinted at a counter.
16 of the most-spec'd colors from Rust-Oleum's Chalked, grouped into 10 families with hex, SKU, and LRV for every color — and cross-matched to the other US brands.
About Rust-Oleum paint colors
Rust-Oleum is a specialty-coatings brand, and Chalked is its chalk-paint line: an ultra-matte, soft, vintage-leaning finish made for furniture and craft projects rather than walls. The color set is deliberately small and curated — chalky whites, soft neutrals, muted blues and greens, and a few deeper accents — the kind of edited palette you'd reach for to refinish a thrifted dresser or give a piece a distressed, lived-in look.
Unlike the brand's metal enamels and floor kits, Chalked is about aesthetic rather than substrate rescue. It sticks to bare and painted wood, metal, glass, and ceramic without a primer and sands back to that signature soft, distressed edge. Because the palette is curated as a coordinated set, the colors are designed to relate, so pairing a base color with an accent for a two-tone piece is low-risk.
Choosing a Rust-Oleum Color
With a small chalk-paint set, you're picking by mood and pairing rather than scrolling thousands of chips — choose a soft neutral or white for the body of a piece and a deeper tone for accents or distressing, and lean on the curation since the colors are built to sit together. LRV still tells you how light or dark a shade reads, which helps when you want a piece to lighten or ground a room. Test a coat on a hidden spot first, and remember the matte clear or protective topcoat is part of the look on anything that gets handled.
Where to Buy Rust-Oleum Paint
This is the one place Rust-Oleum works differently from counter-tinted brands: Chalked Ultra Matte is sold pre-mixed in fixed set colors, in the can, off the shelf — there's no tinting machine choosing your shade. You'll find it at Home Depot, Lowe's, Walmart, Ace, Amazon, and most independent hardware stores, typically around a quart at a time. So the colors here are the actual canned shades you buy, not made-to-order mixes — pick the color you want and grab that can.
Matching Rust-Oleum Across Brands
Even though Chalked comes pre-canned, you can still tap any swatch to see its closest match across the other US decks — Benjamin Moore, Sherwin-Williams, Behr, Valspar, or the Kompozit line. That's handy if you want the same soft, muted tone in a wall paint that's mixed to order at a counter, or simply want to coordinate a chalk-painted piece with the room around it. The match reads off the real hex value, so you can see how close each alternative really is.