Clare paint colors
Clare is the designer-curated, direct-to-you brand — a deliberately small, edited palette from Nicole Gibbons that takes the guesswork out of choosing color online.
78 of the most-spec'd colors from Clare's Clare DTC, grouped into 12 families with hex, SKU, and LRV for every color — and cross-matched to the other US brands.
About Clare paint colors
Clare colors are chosen to remove decision fatigue: every shade in the compact deck is a designer-vetted, livable pick, with low-VOC, low-odor formulas and peel-and-stick samples shipped to your door. It is color for people who want a sure thing rather than a thousand options.
The whole experience is built for buying paint without a store trip — order swatches, test them on the wall, and have the gallons delivered. The small, confident palette means there are no obviously bad choices; the curation has already done the hard part.
Choosing a Clare Color
Use Clare's peel-and-stick samples instead of wet paint — move them around the room and across the day to see how each color behaves before you order. Pick the family for the mood and trust the edit; the deck is small precisely so you do not have to second-guess undertones.
Where to Buy Clare Paint
Because Clare sells direct, you order online and the paint ships to you — no counter, no special trip. The trade-off for that convenience is a smaller palette, which is exactly what makes the choice easy.
Matching Clare Across Brands
Each Clare color still cross-matches to the larger national decks here, so if you would rather buy at a counter you can find a near-identical tone at Benjamin Moore, Sherwin-Williams, or the featured Kompozit line.