Clare Paint Colors 78 colors in 13 families.
Clare is the designer-curated, direct-to-you brand — a deliberately small, edited palette from Nicole Gibbons that takes the guesswork out of choosing color online.
Every Clare Color, by Family
Each family page ranks the colors people actually buy, sorts the whole family by undertone and depth, and shows every color on real walls.
White is the hardest color to specify well.
Gray13 colorsGray is the most-recommended neutral in American interiors — the safe choice that anchors a room without committing to a strong color.
Neutral10 colorsNeutrals are the colors that aren't quite gray and aren't quite tan — the warm, low-saturation in-between bucket where greige, taupe, mushroom, bone, and accessible beige all live.
Black1 colorsTrue black on a wall almost always looks heavier than you expected.
Yellow3 colorsYellow is the highest-risk wall color in residential interiors — it can read cheerful and sun-warmed in the right room, or oppressive and dated under the wrong light.
Orange2 colorsOrange is back — not the saturated 1970s shag-carpet orange, but warm earth tones (terracotta, rust, sienna), soft peach and apricot, and the cult-favorite coral and persimmon shades that designers reach for as a softer alternative to red.
Red3 colorsRed is divisive as a wall color, which is exactly why it works so well in the right room — a dining room, a powder room, or a single accent on cabinetry.
Pink6 colorsPink stopped being a kids-room-only color around 2018, when "millennial pink" started showing up on dining-room walls and powder-room cabinetry.
Purple2 colorsPurple is the most under-used wall color in American interiors — and that's exactly why it lands when it does.
Blue4 colorsBlue is the most popular color for accent walls, kitchen islands, and front doors — and also the family with the widest spread, from pale dove-blues that read almost grey, to inky near-black navies, to saturated cobalts that read almost royal.
Teal11 colorsTeal is the in-between blue-green that reads moody, marine, or jewel-tone depending on which side of the family you pick.
Green9 colorsGreen has quietly replaced grey as the safe-but-interesting wall color of the late 2020s.
Brown1 colorsBrown is in.
The Clare Colors People Actually Buy
Don't want to browse 78 colors? These 8 are the ones designers and homeowners specify most, across every family.
The viral muted-sage that defined Clare's millennial appeal
Clare's creamy off-white, widely cited in modern-farmhouse press
The warm taupe Clare promotes as a cozy whole-house color
Warm mid-greige; Clare's bestselling all-room neutral
Clare bestseller: airy blue-green that reads spa/teal in daylight and mint in warm light
Clare's signature dark blue; a Domino and Apartment Therapy favorite
Clare's pure white; a DTC bestseller, top of every Clare round-up
The literally named greige that Clare uses to anchor neutral palettes
About Clare Paint Colors
Clare colors are chosen to remove decision fatigue: every shade in the compact deck is a designer-vetted, livable pick, with low-VOC, low-odor formulas and peel-and-stick samples shipped to your door. It is color for people who want a sure thing rather than a thousand options.
The whole experience is built for buying paint without a store trip — order swatches, test them on the wall, and have the gallons delivered. The small, confident palette means there are no obviously bad choices; the curation has already done the hard part.
Choosing a Clare Color
Use Clare's peel-and-stick samples instead of wet paint — move them around the room and across the day to see how each color behaves before you order. Pick the family for the mood and trust the edit; the deck is small precisely so you do not have to second-guess undertones.
Where to Buy Clare Paint
Because Clare sells direct, you order online and the paint ships to you — no counter, no special trip. The trade-off for that convenience is a smaller palette, which is exactly what makes the choice easy.
Matching Clare Across Brands
Each Clare color still cross-matches to the larger national decks here, so if you would rather buy at a counter you can find a near-identical tone at Benjamin Moore, Sherwin-Williams, or the featured Kompozit line.
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