Clare · Purple Paint Colors
Clare Purple Paint Colors
all 2, sorted honestly
Every purple in the Clare DTC deck — 2 colors, LRV 14 down to 8 — grouped by undertone and depth.
All 2 Clare purple paint colors
Grouped by undertone (warm → cool)Hex values are display approximations from Clare's published swatch tools — not guaranteed to match a physical sample under controlled lighting. Order a brand-direct sample before specifying.
Clare is direct-to-consumer, so you buy Night Groove at clare.com rather than a store shelf. Peel-and-stick swatches ship to your door, and paint ships in one to two days. Every gallon is mixed to order: $54 a gallon for walls or trim and $42 for ceiling or primer, all zero-VOC and GREENGUARD Gold certified.
If you already love a deep purple from another line, any paint counter can color-match it, and Clare's shade can be matched the same way elsewhere. Bring a swatch or the name to a store that mixes Benjamin Moore, Behr, or the featured Kompozit deck and ask them to match to it. A match is never identical across brands because bases and tints differ, so always confirm with a sample before committing a whole room.
Clare Purples by Room
Each room page shows purple picks from every US brand side by side — Clare included — so you can compare in context.
A deep purple like Night Groove shines in rooms where you want drama instead of brightness. Think powder rooms, dining rooms, a home office, a bedroom accent wall, or the back of a bookshelf or built-in. Small windowless spaces are a great fit, because a dark color leans into the lack of light rather than fighting it.
Clare's wall finish is Perfect Eggshell, which gives a soft, washable surface. For doors or trim painted the same color, Subtle Semi-Gloss adds a quiet sheen that catches light and keeps a dark shade from feeling flat.
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See Any of These Purples on Your Own Walls
Upload one photo of your room and try every purple on this page — before you buy a sample.
TRY THE VISUALIZERMore on Clare purple paint colors
Clare's One Purple, Up Close
Clare keeps a tight deck of about 55 colors, edited down from roughly 600. In the purple family that focus leaves exactly one color: Night Groove (PNT100-DP-77), a deep, dramatic shade with an LRV of 8.
An LRV of 8 sits near the bottom of the light scale, so Night Groove reads as a rich, near-black purple rather than a soft lilac. It is the kind of color that feels moody and grounded, with enough blue depth to stay cool without going gray.
How to Read the Light in This Slice
Light Reflectance Value tells you how much light a color bounces back, from 0 (black) to 100 (pure white). At an LRV of 8, Night Groove absorbs most of the light that hits it, so the room reads enveloping and intimate.
Because this is the only purple Clare offers, you are not choosing between light and dark within the family. You are deciding whether a deep, saturated purple is right for your space at all. Test it where it will actually live, since a color this dark shifts a lot between bright daylight and a single lamp at night.
Pairing Trim, Ceiling, and Coordinating Colors
A deep purple wants contrast to keep it from feeling heavy. Crisp white trim and a white or soft ceiling let Night Groove read as the bold choice it is. Clare's Ceiling finish is a flat that helps the overhead surface recede.
For coordinating colors, lean on Clare's neutrals and quiet greens. Whipped, the brand's all-time bestseller, is a clean off-white that makes a strong trim or adjacent-wall partner. Money Moves, a sage, and Current Mood, a moody green, both share enough depth to sit comfortably next to a saturated purple in an open layout.
The Questions Everyone Asks
How many purple paint colors does Clare make?
Just one. Clare keeps a tightly curated deck of about 55 colors, and the purple family is represented by a single shade: Night Groove (PNT100-DP-77), a deep purple with an LRV of 8.
Is Night Groove a light or dark purple?
It is dark. With an LRV of 8, it sits near the bottom of the light scale and reads as a rich, dramatic, near-black purple rather than a soft lilac.
Where can I buy Clare's purple and how is it made?
You buy it online at clare.com. Clare is direct-to-consumer, so the paint is mixed to order and ships in one to two days, and you can order peel-and-stick swatches to test first.
What does a gallon of Clare paint cost?
Clare is $54 a gallon for walls or trim and $42 a gallon for ceiling or primer. All of it is zero-VOC and GREENGUARD Gold certified.
What colors pair well with Night Groove?
A deep purple wants contrast. Crisp white trim and a white ceiling keep it from feeling heavy, and Clare neutrals like Whipped or quiet greens like Money Moves and Current Mood make good coordinating partners.
Can I match Clare's purple to another brand?
Yes. Any paint counter can color-match a swatch or name to or from other brands, including Benjamin Moore, Behr, or the featured Kompozit deck. Matches are close but never identical across brands, so test a sample before painting a full room.
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