Color spec
| Brand | PPG / Glidden |
| Name | Madeira Red |
| SKU | PPG13-11 |
| Hex | #943D4E |
| RGB | 148, 61, 78 |
| HSL | 348°, 42%, 41% |
| LRV | 10 |
| Undertone | warm red tone |
| Family | Red |
About PPG / Glidden Madeira Red
With an LRV of 10, Madeira Red is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Madeira Red works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches by brand
14 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
C2 Paint
Kompozit
Similar PPG / Glidden colors
closest in the PPG / Glidden deckThe nearest shades to Madeira Red within PPG / Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #943D4E in HSL space. Pair Madeira Red with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
PPG / Glidden Madeira Red Equivalents at Other Brands
Matching Madeira Red from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint PPG / Glidden PPG13-11 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Madeira Red
At Sherwin-Williams, the closest color to Madeira Red is Cerise (SW 6580) — very close at ΔE 2.84, though not an exact twin. It sits at the same lightness (LRV 10 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Cerise swatch →
Behr Equivalent of Madeira Red
Behr's nearest match is French Rose (HDC-CL-04), visually identical in normal room light (ΔE 1.48). It sits at the same lightness (LRV 11 vs 10) and carries a warm red undertone, so it substitutes for Madeira Red without repainting risk. See the full French Rose swatch →
Benjamin Moore Equivalent of Madeira Red
The closest Benjamin Moore equivalent of Madeira Red is Night Flower (1344). At ΔE 0.66 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 11 vs 10). If Benjamin Moore is your counter, order Night Flower and you'll get the same color. See the full Night Flower swatch →
Valspar Equivalent of Madeira Red
At Valspar, the closest color to Madeira Red is Baked Bahama (1006-3A) — very close at ΔE 2.8, though not an exact twin. It sits at the same lightness (LRV 11.2 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Baked Bahama swatch →
Glidden Equivalent of Madeira Red
The closest Glidden equivalent of Madeira Red is Madeira Red (PPG13-11). At ΔE 0.63 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 10 vs 10). If Glidden is your counter, order Madeira Red and you'll get the same color. See the full Madeira Red swatch →
Dutch Boy Equivalent of Madeira Red
At Dutch Boy, the closest color to Madeira Red is Razzberry (102-7DB) — very close at ΔE 3.11, though not an exact twin. It sits at the same lightness (LRV 10 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Razzberry swatch →
HGTV Home by Sherwin-Williams Equivalent of Madeira Red
At HGTV Home by Sherwin-Williams, the closest color to Madeira Red is Cerise (HGSW 1031) — very close at ΔE 2.84, though not an exact twin. It sits at the same lightness (LRV 10 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Cerise swatch →
Dunn-Edwards Equivalent of Madeira Red
At Dunn-Edwards, the closest color to Madeira Red is Berry Inspired (DEFD16) — very close at ΔE 2.7, though not an exact twin. It sits at the same lightness (LRV 11 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Berry Inspired swatch →
Magnolia Home Equivalent of Madeira Red
Magnolia Home has no exact twin of Madeira Red. The nearest is Create (JG-28) at ΔE 4.9 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 8 vs 10). Compare large swatches before substituting. See the full Create swatch →
Farrow & Ball Equivalent of Madeira Red
Farrow & Ball has no exact twin of Madeira Red. The nearest is Rectory Red (NO. 217) at ΔE 3.67 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 12 vs 10). Compare large swatches before substituting. See the full Rectory Red swatch →
Diamond Vogel Equivalent of Madeira Red
Diamond Vogel has no exact twin of Madeira Red. The nearest is Wild Rose (0066) at ΔE 4.39 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 10 vs 10). Compare large swatches before substituting. See the full Wild Rose swatch →
Hirshfield's Equivalent of Madeira Red
At Hirshfield's, the closest color to Madeira Red is Romp (1136) — very close at ΔE 2.72, though not an exact twin. It runs slightly lighter (LRV 12 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Romp swatch →
Kompozit Equivalent of Madeira Red
At Kompozit, the closest color to Madeira Red is Romp (1136) — very close at ΔE 2.72, though not an exact twin. It sits at the same lightness (LRV 10 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Romp swatch →