Color guide · PPG / Glidden · Red

Madeira Red

PPG13-11 · #943D4E · LRV 10 · warm red tone

PPG13-11 · #943D4E · LRV 10 — warm red tone, dark — high drama, needs strong daylight or warm bulbs.

Madeira RedPPG / Glidden · PPG13-11
The color, edge to edge.Use your own photo →
Madeira Red
PPG / GLIDDEN · PPG13-11 · #943D4E
Brand · codePPG / GliddenPPG13-11 · all PPG / Glidden reds
LRV10Dark — high drama, needs strong daylight or warm bulbs.
Undertonewarm red tone
FamilyRed
Hex · RGB · HSL#943D4E · 148, 61, 78 · 348°, 42%, 41%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Redwood0
  2. 2Mahogany5
  3. 3Madeira Red10
  4. 4Cinnamon Slate19
  5. 5Rejuvenate30
Undertone and depth

What Color Is Madeira Red, Really?

Madeira Red reads as a warm red tone — dark — high drama, needs strong daylight or warm bulbs. The notes below cover how PPG / Glidden PPG13-11 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Madeira Red

Madeira Red works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.

Light by light

How Lighting Changes Madeira Red

With an LRV of 10, Madeira Red is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.

Test it in your light, not a showroom's

Most complaints about Madeira Red are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

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Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint PPG / Glidden PPG13-11 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar PPG / Glidden Colors

The nearest shades to Madeira Red within PPG / Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Madeira Red · 3 : 1 · large text onlyWhite text on Madeira Red · 6.9 : 1 · passes AA

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #943D4E in HSL space. Pair Madeira Red with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#943D4E + #3D9483
TRIADIC
#943D4E · #4E943D · #3D4E94
ANALOGOUS
#943D79 · #943D4E · #94583D

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Jessica Williams

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