Color spec
| Brand | Glidden |
| Name | Madeira Red |
| SKU | PPG13-11 |
| Hex | #943E4D |
| RGB | 148, 62, 77 |
| HSL | 350°, 41%, 41% |
| LRV | 10 |
| Undertone | red / warm |
| Family | Red |
About Glidden Madeira Red
With an LRV of 10, Madeira Red is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Madeira Red works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches at every US brand
20 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Clare
Portola Paints
Annie Sloan
Backdrop
Rust-Oleum
Kompozit
Similar Glidden colors
closest in the Glidden deckThe nearest shades to Madeira Red within Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #943E4D in HSL space. Pair Madeira Red with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Glidden Madeira Red Equivalents at Other Brands
Matching Madeira Red from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Glidden PPG13-11 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Madeira Red
At Sherwin-Williams, the closest color to Madeira Red is Cerise (SW 6580) — very close at ΔE 3.35, though not an exact twin. It sits at the same lightness (LRV 10 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Cerise swatch →
Behr Equivalent of Madeira Red
Behr's nearest match is French Rose (HDC-CL-04), visually identical in normal room light (ΔE 1.59). It sits at the same lightness (LRV 11 vs 10) and carries a warm red undertone, so it substitutes for Madeira Red without repainting risk. See the full French Rose swatch →
Benjamin Moore Equivalent of Madeira Red
The closest Benjamin Moore equivalent of Madeira Red is Night Flower (1344). At ΔE 0.85 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 11 vs 10). If Benjamin Moore is your counter, order Night Flower and you'll get the same color. See the full Night Flower swatch →
Valspar Equivalent of Madeira Red
At Valspar, the closest color to Madeira Red is Baked Bahama (1006-3A) — very close at ΔE 2.25, though not an exact twin. It sits at the same lightness (LRV 11.2 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Baked Bahama swatch →
PPG / Glidden Equivalent of Madeira Red
The closest PPG / Glidden equivalent of Madeira Red is Madeira Red (PPG13-11). At ΔE 0.63 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 10 vs 10). If PPG / Glidden is your counter, order Madeira Red and you'll get the same color. See the full Madeira Red swatch →
Dutch Boy Equivalent of Madeira Red
At Dutch Boy, the closest color to Madeira Red is Depression Glass (303-5DB) — very close at ΔE 2.97, though not an exact twin. It runs slightly lighter (LRV 12 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Depression Glass swatch →
HGTV Home by Sherwin-Williams Equivalent of Madeira Red
At HGTV Home by Sherwin-Williams, the closest color to Madeira Red is Cerise (HGSW 1031) — very close at ΔE 3.35, though not an exact twin. It sits at the same lightness (LRV 10 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Cerise swatch →
Dunn-Edwards Equivalent of Madeira Red
At Dunn-Edwards, the closest color to Madeira Red is Berry Inspired (DEFD16) — very close at ΔE 3.13, though not an exact twin. It sits at the same lightness (LRV 11 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Berry Inspired swatch →
Magnolia Home Equivalent of Madeira Red
Magnolia Home has no exact twin of Madeira Red. The nearest is Create (JG-28) at ΔE 4.64 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 8 vs 10). Compare large swatches before substituting. See the full Create swatch →
Farrow & Ball Equivalent of Madeira Red
At Farrow & Ball, the closest color to Madeira Red is Rectory Red (NO. 217) — very close at ΔE 3.19, though not an exact twin. It runs slightly lighter (LRV 12 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Rectory Red swatch →
Diamond Vogel Equivalent of Madeira Red
Diamond Vogel has no exact twin of Madeira Red. The nearest is Wild Rose (0066) at ΔE 3.77 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 10 vs 10). Compare large swatches before substituting. See the full Wild Rose swatch →
Hirshfield's Equivalent of Madeira Red
At Hirshfield's, the closest color to Madeira Red is Romp (1136) — very close at ΔE 2.17, though not an exact twin. It runs slightly lighter (LRV 12 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Romp swatch →
Rodda Equivalent of Madeira Red
Rodda doesn't make a true equivalent of Madeira Red — the nearest deck color, Picante (CA227), is clearly different (ΔE 9.34). For an exact match, any Rodda retailer can custom-tint Glidden PPG13-11 instead. See the full Picante swatch →
C2 Paint Equivalent of Madeira Red
C2 Paint has no exact twin of Madeira Red. The nearest is Molten (C2-537) at ΔE 4.54 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 10 vs 10). Compare large swatches before substituting. See the full Molten swatch →
Clare Equivalent of Madeira Red
Clare doesn't make a true equivalent of Madeira Red — the nearest deck color, Vintage (PNT100-DP-67), is clearly different (ΔE 8.31). For an exact match, any Clare retailer can custom-tint Glidden PPG13-11 instead. See the full Vintage swatch →
Portola Paints Equivalent of Madeira Red
Portola Paints doesn't make a true equivalent of Madeira Red — the nearest deck color, Zion (ZION), is clearly different (ΔE 16.39). For an exact match, any Portola Paints retailer can custom-tint Glidden PPG13-11 instead. See the full Zion swatch →
Annie Sloan Equivalent of Madeira Red
Annie Sloan doesn't make a true equivalent of Madeira Red — the nearest deck color, Primer Red (PRIMER RED), is clearly different (ΔE 9.66). For an exact match, any Annie Sloan retailer can custom-tint Glidden PPG13-11 instead. See the full Primer Red swatch →
Backdrop Equivalent of Madeira Red
Backdrop doesn't make a true equivalent of Madeira Red — the nearest deck color, Punk Rock (BD-PR), is clearly different (ΔE 8.79). For an exact match, any Backdrop retailer can custom-tint Glidden PPG13-11 instead. See the full Punk Rock swatch →
Rust-Oleum Equivalent of Madeira Red
Rust-Oleum doesn't make a true equivalent of Madeira Red — the nearest deck color, Farmhouse Red (329211), is clearly different (ΔE 13.73). For an exact match, any Rust-Oleum retailer can custom-tint Glidden PPG13-11 instead. See the full Farmhouse Red swatch →
Kompozit Equivalent of Madeira Red
At Kompozit, the closest color to Madeira Red is Romp (1136) — very close at ΔE 2.17, though not an exact twin. It sits at the same lightness (LRV 10 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Romp swatch →