Color spec
| Brand | Behr |
| Name | Sweet Cherry |
| SKU | M150-7 |
| Hex | #97314E |
| RGB | 151, 49, 78 |
| HSL | 343°, 51%, 39% |
| LRV | 9 |
| Undertone | warm red tone |
| Family | Red |
About Behr Sweet Cherry
At LRV 9, Sweet Cherry is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Sweet Cherry earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches by brand
11 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Diamond Vogel
Hirshfield's
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Sweet Cherry within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #97314E in HSL space. Pair Sweet Cherry with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Sweet Cherry Equivalents at Other Brands
Matching Sweet Cherry from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr M150-7 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Sweet Cherry
The closest Sherwin-Williams equivalent of Sweet Cherry is Cerise (SW 6580). At ΔE 0.61 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 10 vs 9). If Sherwin-Williams is your counter, order Cerise and you'll get the same color. See the full Cerise swatch →
Benjamin Moore Equivalent of Sweet Cherry
Benjamin Moore's nearest match is Magenta (2077-10), visually identical in normal room light (ΔE 1.68). It sits at the same lightness (LRV 9 vs 9) and carries a warm red undertone, so it substitutes for Sweet Cherry without repainting risk. See the full Magenta swatch →
Valspar Equivalent of Sweet Cherry
Valspar's nearest match is Jam Jar (M221), visually identical in normal room light (ΔE 1.14). It sits at the same lightness (LRV 9.7 vs 9) and carries a warm red undertone, so it substitutes for Sweet Cherry without repainting risk. See the full Jam Jar swatch →
PPG / Glidden Equivalent of Sweet Cherry
At PPG / Glidden, the closest color to Sweet Cherry is Magenta (PPG1050-7) — very close at ΔE 2.59, though not an exact twin. It sits at the same lightness (LRV 10 vs 9) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Magenta swatch →
Glidden Equivalent of Sweet Cherry
At Glidden, the closest color to Sweet Cherry is Magenta (PPG1050-7) — very close at ΔE 2.62, though not an exact twin. It sits at the same lightness (LRV 10 vs 9) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Magenta swatch →
Dutch Boy Equivalent of Sweet Cherry
The closest Dutch Boy equivalent of Sweet Cherry is Razzberry (102-7DB). At ΔE 0.8 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 10 vs 9). If Dutch Boy is your counter, order Razzberry and you'll get the same color. See the full Razzberry swatch →
HGTV Home by Sherwin-Williams Equivalent of Sweet Cherry
The closest HGTV Home by Sherwin-Williams equivalent of Sweet Cherry is Cerise (HGSW 1031). At ΔE 0.61 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 10 vs 9). If HGTV Home by Sherwin-Williams is your counter, order Cerise and you'll get the same color. See the full Cerise swatch →
Dunn-Edwards Equivalent of Sweet Cherry
Dunn-Edwards's nearest match is Scarlet Apple (DEA146), visually identical in normal room light (ΔE 1.28). It sits at the same lightness (LRV 8 vs 9) and carries a warm red undertone, so it substitutes for Sweet Cherry without repainting risk. See the full Scarlet Apple swatch →
Diamond Vogel Equivalent of Sweet Cherry
Diamond Vogel has no exact twin of Sweet Cherry. The nearest is Velvet Cake (1124) at ΔE 4.58 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 11 vs 9). Compare large swatches before substituting. See the full Velvet Cake swatch →