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BEHR · M150-7

Behr Sweet Cherry#97314E · LRV 9

Sweet Cherry reads as a red / warm — very dark — reads black in most rooms. The notes below cover the spec, what Behr M150-7 actually looks like under different light, and the closest matches at competing US brands.

SEE IN A ROOM → CALCULATE PAINT NEEDED →
BEHR SWEET CHERRY
RGB 151, 49, 78 LRV 9

Color spec

Brand Behr
Name Sweet Cherry
SKU M150-7
Hex #97314E
RGB 151, 49, 78
HSL 343°, 51%, 39%
LRV 9
Undertone red / warm
Family Red

About Behr Sweet Cherry

At LRV 9, Sweet Cherry is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.

Sweet Cherry earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Reds bring energy and appetite, classic in dining rooms and front doors.

Kompozit alternative

The closest hex in the Kompozit deck, ranked by ΔE2000 (perceptual color difference). ΔE under 2 is indistinguishable to most eyes; under 5 is a very close visual match.

KOMPOZIT
Velvet Cake
SKU 1124 · #9D253D · LRV 9
ΔE 5.23 (different)
SHOP KOMPOZIT ON AMAZON →

Closest matches at every US brand

9 brands · top 5 each

5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.

Sherwin-Williams

1,526 colors in deck · best ΔE 0.61
All red at Sherwin-Williams →
SW 6580
#99324E
Cerise
ΔE 0.61 · LRV 10
SW 6842
#92345B
Forward Fuchsia
ΔE 4.55 · LRV 9
SW 6587
#A53A4E
Valentine
ΔE 4.67 · LRV 12
SW 6861
#A42E41
Radish
ΔE 5.94 · LRV 10
SW 6594
#9D373C
Poinsettia
ΔE 8.25 · LRV 10

Valspar

2,858 colors in deck · best ΔE 1.14
All red at Valspar →
M221
#9C2E50
Jam Jar
ΔE 1.14 · LRV 9.7
8001-4G
#A21F4E
Perfect Pout
ΔE 3.04 · LRV 9
V004-3
#A21F4E
She Pouts
ΔE 3.04 · LRV 9.2
P040
#8C2840
Thrill Ride
ΔE 3.7 · LRV 7.4
P003
#A53143
Mad About You
ΔE 5.94 · LRV 10.6

Dunn-Edwards

1,696 colors in deck · best ΔE 1.28
All red at Dunn-Edwards →
DEA146
#922E4A
Scarlet Apple
ΔE 1.28 · LRV 9
DEA102
#9F2D47
Crimson Strawberry
ΔE 3.13 · LRV 10
DEA100
#8D4362
Putnam Plum
ΔE 6.62 · LRV 11
DE5013
#96466A
Deep Magenta
ΔE 7.62 · LRV 12
DEA150
#A53B3D
Scarlet Past
ΔE 9.83 · LRV 11

Benjamin Moore

3,934 colors in deck · best ΔE 1.68
All red at Benjamin Moore →
2077-10
#9C284B
Magenta
ΔE 1.68 · LRV
2076-10
#8D2D48
Crushed Velvet
ΔE 2.27 · LRV
1351
#9D3C53
Chinaberry
ΔE 2.84 · LRV
1344
#963F50
Night Flower
ΔE 3.45 · LRV
2078-10
#9D3448
Roseate
ΔE 3.51 · LRV

PPG / Glidden

2,088 colors in deck · best ΔE 2.62
All red at PPG / Glidden →
1050-7
#953D55
Magenta
ΔE 2.62 · LRV 10
13-11
#943E4D
Madeira Red
ΔE 3.69 · LRV 10
1051-7
#903F45
Apple-a-day
ΔE 6.32 · LRV 10
13-12
#8F4347
Crazed Cranberry
ΔE 7.07 · LRV 10
13-16
#9D3E3F
Blaze
ΔE 9.03 · LRV 11

Magnolia Home

160 colors in deck · best ΔE 6.31
All red at Magnolia Home →
JG-28
#85353D
Create
ΔE 6.31 · LRV 8
JG-25
#B5494B
Vine Ripened Tomato
ΔE 11.95 · LRV 15
JG-31
#AB3F38
Hopscotch
ΔE 13.13 · LRV 12
JG-30
#965147
Home At Last
ΔE 13.13 · LRV 13
JG-32
#A62C29
Brave And Bold
ΔE 13.39 · LRV 10

Farrow & Ball

132 colors in deck · best ΔE 6.39
All red at Farrow & Ball →
NO. 217
#A53C49
Rectory Red
ΔE 6.39 · LRV 12
NO. 96
#994A50
Radicchio
ΔE 7.46 · LRV 12
NO. 248
#A04344
Incarnadine
ΔE 9.19 · LRV 12
NO. 43
#8F4E4D
Eating Room Red
ΔE 9.78 · LRV 12
NO. 297
#6D4247
Preference Red
ΔE 11 · LRV 8

Backdrop

30 colors in deck · best ΔE 10.64
All red at Backdrop →
BD-PR
#A22D31
Punk Rock
ΔE 10.64 · LRV 8
BD-BH
#A82F31
Bahaus
ΔE 11.64 · LRV 8
BD-SB
#7C2F2A
Stage Beauty
ΔE 11.99 · LRV 5
BD-BA
#7C5F47
Buenos Aires
ΔE 24.46 · LRV 14
BD-TS
#7C5F47
Two Step
ΔE 24.46 · LRV 14

Clare

78 colors in deck · best ΔE 11.29
All red at Clare →
PNT100-DP-67
#7C4D4C
Vintage
ΔE 11.29 · LRV 10
PNT100-DP-30
#9F605D
Big Apple
ΔE 14.07 · LRV 17
PNT100-DP-77
#604B56
Night Groove
ΔE 16.58 · LRV 8
PNT100-DP-33
#706473
Prince
ΔE 20.65 · LRV 14
PNT100-DP-53
#726460
Coffee Date
ΔE 21.33 · LRV 14

Similar Behr colors

closest in the Behr deck

The nearest shades to Sweet Cherry within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

UL100-5
High Drama
LRV 10
UL100-6
Red Velvet
LRV 9
M140-6
Circus Red
LRV 8
150D-7
Regal Red
LRV 7
HDC-CL-04
French Rose
LRV 11
QE-06
Reddest Red
LRV 10

Coordinated palette

Generated by hue-rotating #97314E in HSL space. Pair Sweet Cherry with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#97314E + #31977A
TRIADIC
#97314E · #4E9731 · #314E97
ANALOGOUS
#973181 · #97314E · #974731

Accessibility (WCAG contrast)

Sample text on white
7.33:1 AAA
Sample text on black
2.87:1 fail

WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.

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