Color spec
| Brand | Sherwin-Williams |
| Name | Rookwood Dark Red |
| SKU | SW 2801 |
| Hex | #4B2929 |
| RGB | 75, 41, 41 |
| HSL | 0°, 29%, 23% |
| LRV | 3 |
| Undertone | warm red tone |
| Family | Brown |
About Sherwin-Williams Rookwood Dark Red
At LRV 3, Rookwood Dark Red is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Rookwood Dark Red earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Browns ground a room and pair naturally with leather, wood and warm metals.
Closest matches by brand
4 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all brown from that brand.
Behr
Benjamin Moore
Dutch Boy
HGTV Home by Sherwin-Williams
Similar Sherwin-Williams colors
closest in the Sherwin-Williams deckThe nearest shades to Rookwood Dark Red within Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #4B2929 in HSL space. Pair Rookwood Dark Red with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Sherwin-Williams Rookwood Dark Red Equivalents at Other Brands
Matching Rookwood Dark Red from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Sherwin-Williams SW 2801 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Dutch Boy Equivalent of Rookwood Dark Red
Dutch Boy has no exact twin of Rookwood Dark Red. The nearest is Crimson Red (302-7DB) at ΔE 4.6 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 4 vs 3). Compare large swatches before substituting. See the full Crimson Red swatch →
HGTV Home by Sherwin-Williams Equivalent of Rookwood Dark Red
At HGTV Home by Sherwin-Williams, the closest color to Rookwood Dark Red is Winery Red (HGSW 3411) — very close at ΔE 2.95, though not an exact twin. It sits at the same lightness (LRV 4 vs 3) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Winery Red swatch →