Color spec
| Brand | Behr |
| Name | Rumors |
| SKU | MQ1-15 |
| Hex | #744347 |
| RGB | 116, 67, 71 |
| HSL | 355°, 27%, 36% |
| LRV | 8 |
| Undertone | warm red tone |
| Family | Red |
About Behr Rumors
At LRV 8, Rumors is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Rumors earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches by brand
15 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Clare
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Rumors within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #744347 in HSL space. Pair Rumors with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Rumors Equivalents at Other Brands
Matching Rumors from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr MQ1-15 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Rumors
Sherwin-Williams has no exact twin of Rumors. The nearest is Carriage Door (SW 7594) at ΔE 3.81 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 8 vs 8). Compare large swatches before substituting. See the full Carriage Door swatch →
Benjamin Moore Equivalent of Rumors
At Benjamin Moore, the closest color to Rumors is Barn Red (ES-22) — very close at ΔE 2.86, though not an exact twin. It runs noticeably darker (LRV 0 vs 8) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Barn Red swatch →
Valspar Equivalent of Rumors
At Valspar, the closest color to Rumors is Stoic (1010-6) — very close at ΔE 2.85, though not an exact twin. It sits at the same lightness (LRV 7.2 vs 8) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Stoic swatch →
PPG / Glidden Equivalent of Rumors
At PPG / Glidden, the closest color to Rumors is Red Red Wine (PPG1049-7) — very close at ΔE 2.35, though not an exact twin. It sits at the same lightness (LRV 8 vs 8) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Red Red Wine swatch →
Glidden Equivalent of Rumors
Glidden's nearest match is Red Red Wine (PPG1049-7), visually identical in normal room light (ΔE 1.95). It sits at the same lightness (LRV 8 vs 8) and carries a warm red undertone, so it substitutes for Rumors without repainting risk. See the full Red Red Wine swatch →
Dutch Boy Equivalent of Rumors
The closest Dutch Boy equivalent of Rumors is Holiday Berry (303-7DB). At ΔE 0.77 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 8 vs 8). If Dutch Boy is your counter, order Holiday Berry and you'll get the same color. See the full Holiday Berry swatch →
Dunn-Edwards Equivalent of Rumors
Dunn-Edwards has no exact twin of Rumors. The nearest is Rocky Mountain Red (DET442) at ΔE 4.48 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 8 vs 8). Compare large swatches before substituting. See the full Rocky Mountain Red swatch →
Farrow & Ball Equivalent of Rumors
Farrow & Ball's nearest match is Preference Red (NO. 297), visually identical in normal room light (ΔE 1.79). It sits at the same lightness (LRV 8 vs 8) and carries a warm red undertone, so it substitutes for Rumors without repainting risk. See the full Preference Red swatch →
Diamond Vogel Equivalent of Rumors
Diamond Vogel has no exact twin of Rumors. The nearest is Red Clay Hill (H007) at ΔE 3.99 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 8 vs 8). Compare large swatches before substituting. See the full Red Clay Hill swatch →
Hirshfield's Equivalent of Rumors
At Hirshfield's, the closest color to Rumors is Berry Crush (0081) — very close at ΔE 3.27, though not an exact twin. It runs slightly lighter (LRV 10 vs 8) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Berry Crush swatch →
Rodda Equivalent of Rumors
At Rodda, the closest color to Rumors is Ardent Red (R124) — very close at ΔE 2.18, though not an exact twin. It sits at the same lightness (LRV 9 vs 8) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Ardent Red swatch →
C2 Paint Equivalent of Rumors
At C2 Paint, the closest color to Rumors is Bamboozled (C2-534) — very close at ΔE 2.88, though not an exact twin. It sits at the same lightness (LRV 8 vs 8) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Bamboozled swatch →
Clare Equivalent of Rumors
Clare has no exact twin of Rumors. The nearest is Vintage (PNT100-DP-67) at ΔE 3.75 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 10 vs 8). Compare large swatches before substituting. See the full Vintage swatch →
Kompozit Equivalent of Rumors
At Kompozit, the closest color to Rumors is Berry Crush (0081) — very close at ΔE 3.27, though not an exact twin. It sits at the same lightness (LRV 8 vs 8) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Berry Crush swatch →