Color spec
| Brand | Benjamin Moore |
| Name | Million Dollar Red |
| SKU | 2003-10 |
| Hex | #A6271E |
| RGB | 166, 39, 30 |
| HSL | 4°, 69%, 38% |
| LRV | 8 |
| Undertone | warm red tone |
| Family | Red |
About Benjamin Moore Million Dollar Red
At LRV 8, Million Dollar Red is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Million Dollar Red earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches by brand
6 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Behr
Valspar
HGTV Home by Sherwin-Williams
Magnolia Home
Backdrop
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to Million Dollar Red within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #A6271E in HSL space. Pair Million Dollar Red with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Benjamin Moore Million Dollar Red Equivalents at Other Brands
Matching Million Dollar Red from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Benjamin Moore 2003-10 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Behr Equivalent of Million Dollar Red
At Behr, the closest color to Million Dollar Red is New Penny (S-H-210) — very close at ΔE 2.16, though not an exact twin. It sits at the same lightness (LRV 9 vs 8) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full New Penny swatch →
Magnolia Home Equivalent of Million Dollar Red
At Magnolia Home, the closest color to Million Dollar Red is Brave And Bold (JG-32) — very close at ΔE 2.57, though not an exact twin. It runs slightly lighter (LRV 10 vs 8) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Brave And Bold swatch →