Color spec
| Brand | Glidden |
| Name | Crimson Red |
| SKU | 31YR 10/591 |
| Hex | #AD3439 |
| RGB | 173, 52, 57 |
| HSL | 358°, 54%, 44% |
| LRV | 10 |
| Undertone | red / warm |
| Family | Red |
About Glidden Crimson Red
With an LRV of 10, Crimson Red is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Crimson Red works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches at every US brand
20 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Clare
Portola Paints
Annie Sloan
Backdrop
Rust-Oleum
Kompozit
Similar Glidden colors
closest in the Glidden deckThe nearest shades to Crimson Red within Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #AD3439 in HSL space. Pair Crimson Red with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Glidden Crimson Red Equivalents at Other Brands
Matching Crimson Red from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Glidden 31YR 10/591 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Crimson Red
Sherwin-Williams's nearest match is Lusty Red (SW 6863), visually identical in normal room light (ΔE 1.28). It runs slightly lighter (LRV 13 vs 10) and carries a warm red undertone, so it substitutes for Crimson Red without repainting risk. See the full Lusty Red swatch →
Behr Equivalent of Crimson Red
The closest Behr equivalent of Crimson Red is Indiscreet (UL110-6). At ΔE 0.78 the two are indistinguishable on a wall — it carries the same warm red undertone and runs slightly lighter (LRV 12 vs 10). If Behr is your counter, order Indiscreet and you'll get the same color. See the full Indiscreet swatch →
Benjamin Moore Equivalent of Crimson Red
Benjamin Moore's nearest match is Hot Tamale (CSP-1155), visually identical in normal room light (ΔE 1.61). It runs slightly lighter (LRV 13 vs 10) and carries a warm red undertone, so it substitutes for Crimson Red without repainting risk. See the full Hot Tamale swatch →
Valspar Equivalent of Crimson Red
The closest Valspar equivalent of Crimson Red is Planet Fever (V006-3). At ΔE 0.91 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 11.1 vs 10). If Valspar is your counter, order Planet Fever and you'll get the same color. See the full Planet Fever swatch →
PPG / Glidden Equivalent of Crimson Red
PPG / Glidden's nearest match is Red Gumball (PPG1187-7), visually identical in normal room light (ΔE 1.12). It runs slightly lighter (LRV 12 vs 10) and carries a warm red undertone, so it substitutes for Crimson Red without repainting risk. See the full Red Gumball swatch →
Dutch Boy Equivalent of Crimson Red
Dutch Boy's nearest match is Sugared Maple (104-7DB), visually identical in normal room light (ΔE 1.73). It sits at the same lightness (LRV 11 vs 10) and carries a warm red undertone, so it substitutes for Crimson Red without repainting risk. See the full Sugared Maple swatch →
HGTV Home by Sherwin-Williams Equivalent of Crimson Red
At HGTV Home by Sherwin-Williams, the closest color to Crimson Red is Red Tanager (HGSW 1062) — very close at ΔE 2.62, though not an exact twin. It sits at the same lightness (LRV 11 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Red Tanager swatch →
Dunn-Edwards Equivalent of Crimson Red
Dunn-Edwards's nearest match is Red-y for Fun (DEFD14), visually identical in normal room light (ΔE 1.09). It sits at the same lightness (LRV 11 vs 10) and carries a warm red undertone, so it substitutes for Crimson Red without repainting risk. See the full Red-y for Fun swatch →
Magnolia Home Equivalent of Crimson Red
At Magnolia Home, the closest color to Crimson Red is Hopscotch (JG-31) — very close at ΔE 3.24, though not an exact twin. It runs slightly lighter (LRV 12 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Hopscotch swatch →
Farrow & Ball Equivalent of Crimson Red
Farrow & Ball doesn't make a true equivalent of Crimson Red — the nearest deck color, Rectory Red (NO. 217), is clearly different (ΔE 5.93). For an exact match, any Farrow & Ball retailer can custom-tint Glidden 31YR 10/591 instead. See the full Rectory Red swatch →
Diamond Vogel Equivalent of Crimson Red
Diamond Vogel has no exact twin of Crimson Red. The nearest is Romeo O Romeo (1145) at ΔE 4.99 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 12 vs 10). Compare large swatches before substituting. See the full Romeo O Romeo swatch →
Hirshfield's Equivalent of Crimson Red
Hirshfield's's nearest match is Unmatched Beauty (1110), visually identical in normal room light (ΔE 1.24). It runs slightly lighter (LRV 13 vs 10) and carries a warm red undertone, so it substitutes for Crimson Red without repainting risk. See the full Unmatched Beauty swatch →
Rodda Equivalent of Crimson Red
Rodda doesn't make a true equivalent of Crimson Red — the nearest deck color, Picante (CA227), is clearly different (ΔE 8.34). For an exact match, any Rodda retailer can custom-tint Glidden 31YR 10/591 instead. See the full Picante swatch →
C2 Paint Equivalent of Crimson Red
At C2 Paint, the closest color to Crimson Red is Tango (C2-566) — very close at ΔE 2.53, though not an exact twin. It runs slightly lighter (LRV 12 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Tango swatch →
Clare Equivalent of Crimson Red
Clare doesn't make a true equivalent of Crimson Red — the nearest deck color, Big Apple (PNT100-DP-30), is clearly different (ΔE 11.53). For an exact match, any Clare retailer can custom-tint Glidden 31YR 10/591 instead. See the full Big Apple swatch →
Portola Paints Equivalent of Crimson Red
Portola Paints doesn't make a true equivalent of Crimson Red — the nearest deck color, Zion (ZION), is clearly different (ΔE 15.22). For an exact match, any Portola Paints retailer can custom-tint Glidden 31YR 10/591 instead. See the full Zion swatch →
Annie Sloan Equivalent of Crimson Red
Annie Sloan has no exact twin of Crimson Red. The nearest is Emperors Silk (EMPERORS SILK) at ΔE 3.85 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 13 vs 10). Compare large swatches before substituting. See the full Emperors Silk swatch →
Backdrop Equivalent of Crimson Red
At Backdrop, the closest color to Crimson Red is Bahaus (BD-BH) — very close at ΔE 2.07, though not an exact twin. It runs slightly darker (LRV 8 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Bahaus swatch →
Rust-Oleum Equivalent of Crimson Red
Rust-Oleum doesn't make a true equivalent of Crimson Red — the nearest deck color, Farmhouse Red (329211), is clearly different (ΔE 5.13). For an exact match, any Rust-Oleum retailer can custom-tint Glidden 31YR 10/591 instead. See the full Farmhouse Red swatch →
Kompozit Equivalent of Crimson Red
Kompozit's nearest match is Unmatched Beauty (1110), visually identical in normal room light (ΔE 1.24). It sits at the same lightness (LRV 11 vs 10) and carries a warm red undertone, so it substitutes for Crimson Red without repainting risk. See the full Unmatched Beauty swatch →