CP
SHERWIN-WILLIAMS · SW 7590

Sherwin-Williams Red Obsession#B63731 · LRV 13

Red Obsession reads as a red / warm — dark — high drama, needs strong daylight or warm bulbs. The notes below cover the spec, what Sherwin-Williams SW 7590 actually looks like under different light, and the closest matches at competing US brands.

SHERWIN-WILLIAMS RED OBSESSION
RGB 182, 55, 49 LRV 13

Color spec

Brand Sherwin-Williams
Name Red Obsession
SKU SW 7590
Hex #B63731
RGB 182, 55, 49
HSL 3°, 58%, 45%
LRV 13
Undertone red / warm
Family Red

About Sherwin-Williams Red Obsession

With an LRV of 13, Red Obsession is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.

Red Obsession works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.

Closest matches at every US brand

13 brands · top 5 each

5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.

Benjamin Moore

3,934 colors in deck · best ΔE 1.08
All red at Benjamin Moore →
2003-10 · #B5332C · ΔE 1.08 · LRV 13
2007-20 · #AE4138 · ΔE 2.23 · LRV 14
2087-10 · #B82D33 · ΔE 2.59 · LRV 13
2004-20 · #B14040 · ΔE 3.7 · LRV 13
1322 · #B03E43 · ΔE 5.01 · LRV 13

Dunn-Edwards

2,298 colors in deck · best ΔE 1.95
All red at Dunn-Edwards →
DEA107 · #BC3033 · ΔE 1.95 · LRV 12
DEA106 · #B33234 · ΔE 2.28 · LRV 12
DEA153 · #AF413B · ΔE 2.52 · LRV 13
DEA105 · #B73D3F · ΔE 3.46 · LRV 13
DEA151 · #AC3235 · ΔE 3.6 · LRV 11

Valspar

2,858 colors in deck · best ΔE 1.96
All red at Valspar →
1009-1 · #BF3934 · ΔE 1.96 · LRV 14.3
M212 · #C23730 · ΔE 2.52 · LRV 14.5
V006-3 · #AB3037 · ΔE 4.68 · LRV 11.1
8001-14G · #C33D25 · ΔE 5.66 · LRV 15
V007-3 · #C23B22 · ΔE 5.75 · LRV 14.8

Behr

5,644 colors in deck · best ΔE 2.24
All red at Behr →
PMD-85 · #B5413B · ΔE 2.24 · LRV 14
UL110-7 · #B9383A · ΔE 2.56 · LRV 13
M180-7 · #C13A2F · ΔE 2.87 · LRV 15
HDC-WR14-10 · #AE3B3D · ΔE 3.81 · LRV 12
S-G-200 · #BD2E1E · ΔE 4.26 · LRV 13

Dutch Boy

1,340 colors in deck · best ΔE 2.25
All red at Dutch Boy →
206-7DB · #B84033 · ΔE 2.25 · LRV 14
106-7DB · #BA3B3D · ΔE 3.08 · LRV 14
105-7DB · #C04641 · ΔE 4.39 · LRV 16
104-7DB · #A82E33 · ΔE 4.64 · LRV 11
103-7DB · #A73144 · ΔE 8.96 · LRV 11

Magnolia Home

160 colors in deck · best ΔE 2.55
All red at Magnolia Home →
JG-31 · #AB3F38 · ΔE 2.55 · LRV 12
JG-32 · #A62C29 · ΔE 4.14 · LRV 10
JG-25 · #B5494B · ΔE 6.03 · LRV 15
JG-30 · #965147 · ΔE 8.73 · LRV 13
JG-36 · #A45436 · ΔE 9.4 · LRV 14

PPG / Glidden

2,132 colors in deck · best ΔE 3.01
All red at PPG / Glidden →
PPG1190-7 · #AA423A · ΔE 3.01 · LRV 13
PPG1189-7 · #B34940 · ΔE 3.77 · LRV 15
PPG1187-7 · #AC3A3D · ΔE 4.25 · LRV 12
PPG1064-7 · #A5493D · ΔE 4.66 · LRV 13
PPG17-12 · #A24040 · ΔE 5.67 · LRV 12

C2 Paint

580 colors in deck · best ΔE 3.02
All red at C2 Paint →
BD62 · #C13E34 · ΔE 3.02 · LRV 15
C2-566 · #A6403E · ΔE 4.5 · LRV 12
C2-521 · #A33F3F · ΔE 5.39 · LRV 12
C2-568 · #A34C41 · ΔE 5.55 · LRV 13
C2-522 · #9D3F3F · ΔE 6.45 · LRV 11

Kompozit

1,321 colors in deck · best ΔE 3.07
All red at Kompozit →
1089 · #BF413A · ΔE 3.07 · LRV 15
1110 · #B12D35 · ΔE 3.86 · LRV 11
1082 · #C2343C · ΔE 3.92 · LRV 14
1095 · #B54644 · ΔE 4.28 · LRV 15
1102 · #BD4048 · ΔE 5.85 · LRV 15

Backdrop

30 colors in deck · best ΔE 4.07
All red at Backdrop →
BD-BH · #A82F31 · ΔE 4.07 · LRV 8
BD-PR · #A22D31 · ΔE 5.56 · LRV 8
BD-SB · #7C2F2A · ΔE 12.11 · LRV 5
BD-BA · #7C5F47 · ΔE 20.06 · LRV 14
BD-TS · #7C5F47 · ΔE 20.06 · LRV 14

Diamond Vogel

1,386 colors in deck · best ΔE 4.58
All red at Diamond Vogel →
1110 · #B43F43 · ΔE 4.58 · LRV 14
1082 · #C24044 · ΔE 5.01 · LRV 16
1116 · #C43944 · ΔE 5.61 · LRV 15
1102 · #BC484E · ΔE 6.94 · LRV 16
1145 · #A63B49 · ΔE 8.77 · LRV 12

Farrow & Ball

209 colors in deck · best ΔE 5.43
All red at Farrow & Ball →
NO. 9916 · #AE5042 · ΔE 5.43 · LRV 15
NO. 212 · #B0504B · ΔE 6.19 · LRV 15
NO. 304 · #A75346 · ΔE 6.65 · LRV 15
NO. 248 · #9C4547 · ΔE 7.89 · LRV 12
NO. 217 · #9F404B · ΔE 9.51 · LRV 12

Clare

78 colors in deck · best ΔE 9.97
All red at Clare →
PNT100-DP-29 · #BE5E56 · ΔE 9.97 · LRV 20
PNT100-DP-30 · #9F605D · ΔE 12.18 · LRV 17
PNT100-DP-67 · #7C4D4C · ΔE 14.7 · LRV 10
PNT100-DP-74 · #CC6E4D · ΔE 16.16 · LRV 25
PNT100-DP-53 · #726460 · ΔE 21.86 · LRV 14

Similar Sherwin-Williams colors

closest in the Sherwin-Williams deck

The nearest shades to Red Obsession within Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

SW 6865 · LRV 13
SW 6864 · LRV 12
SW 6863 · LRV 13
SW 6868 · LRV 13
SW 6869 · LRV 15
SW 6607 · LRV 14

Coordinated palette

Generated by hue-rotating #B63731 in HSL space. Pair Red Obsession with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#B63731 + #31B0B6
TRIADIC
#B63731 · #31B637 · #3731B6
ANALOGOUS
#B6316E · #B63731 · #B67A31

Accessibility (WCAG contrast)

Sample text on white
5.87:1 AA
Sample text on black
3.58:1 AA Large

WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.

Sherwin-Williams Red Obsession Equivalents at Other Brands

Matching Red Obsession from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Sherwin-Williams SW 7590 directly — these equivalents are for when you'd rather stay inside one brand's own deck.

Benjamin Moore Equivalent of Red Obsession

Benjamin Moore's nearest match is Million Dollar Red (2003-10), visually identical in normal room light (ΔE 1.08). It sits at the same lightness (LRV 13 vs 13) and carries a warm red undertone, so it substitutes for Red Obsession without repainting risk. See the full Million Dollar Red swatch →

Valspar Equivalent of Red Obsession

Valspar's nearest match is Oh So Red (1009-1), visually identical in normal room light (ΔE 1.96). It sits at the same lightness (LRV 14.3 vs 13) and carries a warm red undertone, so it substitutes for Red Obsession without repainting risk. See the full Oh So Red swatch →

Dunn-Edwards Equivalent of Red Obsession

At Dunn-Edwards, the closest color to Red Obsession is Red Contrast (DEA106) — very close at ΔE 2.28, though not an exact twin. It sits at the same lightness (LRV 12 vs 13) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Red Contrast swatch →

Magnolia Home Equivalent of Red Obsession

At Magnolia Home, the closest color to Red Obsession is Hopscotch (JG-31) — very close at ΔE 2.55, though not an exact twin. It sits at the same lightness (LRV 12 vs 13) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Hopscotch swatch →

Behr Equivalent of Red Obsession

At Behr, the closest color to Red Obsession is Edgy Red (UL110-7) — very close at ΔE 2.56, though not an exact twin. It sits at the same lightness (LRV 13 vs 13) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Edgy Red swatch →

C2 Paint Equivalent of Red Obsession

At C2 Paint, the closest color to Red Obsession is Winterberry (BD62) — very close at ΔE 3.02, though not an exact twin. It runs slightly lighter (LRV 15 vs 13) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Winterberry swatch →

Dutch Boy Equivalent of Red Obsession

At Dutch Boy, the closest color to Red Obsession is Poppied Red (106-7DB) — very close at ΔE 3.08, though not an exact twin. It sits at the same lightness (LRV 14 vs 13) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Poppied Red swatch →

Kompozit Equivalent of Red Obsession

Kompozit has no exact twin of Red Obsession. The nearest is Unmatched Beauty (1110) at ΔE 3.86 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 11 vs 13). Compare large swatches before substituting. See the full Unmatched Beauty swatch →

Backdrop Equivalent of Red Obsession

Backdrop has no exact twin of Red Obsession. The nearest is Bahaus (BD-BH) at ΔE 4.07 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 8 vs 13). Compare large swatches before substituting. See the full Bahaus swatch →

PPG / Glidden Equivalent of Red Obsession

PPG / Glidden has no exact twin of Red Obsession. The nearest is Red Gumball (PPG1187-7) at ΔE 4.25 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 12 vs 13). Compare large swatches before substituting. See the full Red Gumball swatch →

Diamond Vogel Equivalent of Red Obsession

Diamond Vogel has no exact twin of Red Obsession. The nearest is Unmatched Beauty (1110) at ΔE 4.58 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 14 vs 13). Compare large swatches before substituting. See the full Unmatched Beauty swatch →

Farrow & Ball Equivalent of Red Obsession

Farrow & Ball doesn't make a true equivalent of Red Obsession — the nearest deck color, Harissa (NO. 9916), is clearly different (ΔE 5.43). For an exact match, any Farrow & Ball retailer can custom-tint Sherwin-Williams SW 7590 instead. See the full Harissa swatch →

Clare Equivalent of Red Obsession

Clare doesn't make a true equivalent of Red Obsession — the nearest deck color, Sriracha (PNT100-DP-29), is clearly different (ΔE 9.97). For an exact match, any Clare retailer can custom-tint Sherwin-Williams SW 7590 instead. See the full Sriracha swatch →

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