Color spec
| Brand | Behr |
| Name | Red Velvet |
| SKU | UL100-6 |
| Hex | #91353E |
| RGB | 145, 53, 62 |
| HSL | 354°, 46%, 39% |
| LRV | 9 |
| Undertone | warm red tone |
| Family | Red |
About Behr Red Velvet
At LRV 9, Red Velvet is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Red Velvet earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches by brand
14 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
C2 Paint
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Red Velvet within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #91353E in HSL space. Pair Red Velvet with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Red Velvet Equivalents at Other Brands
Matching Red Velvet from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr UL100-6 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Red Velvet
At Sherwin-Williams, the closest color to Red Velvet is Red Bay (SW 6321) — very close at ΔE 2.63, though not an exact twin. It sits at the same lightness (LRV 9 vs 9) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Red Bay swatch →
Benjamin Moore Equivalent of Red Velvet
At Benjamin Moore, the closest color to Red Velvet is Raspberry Truffle (2080-10) — very close at ΔE 2.34, though not an exact twin. It sits at the same lightness (LRV 9 vs 9) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Raspberry Truffle swatch →
Valspar Equivalent of Red Velvet
At Valspar, the closest color to Red Velvet is Thai Chili (8002-8F) — very close at ΔE 2.91, though not an exact twin. It sits at the same lightness (LRV 10 vs 9) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Thai Chili swatch →
PPG / Glidden Equivalent of Red Velvet
At PPG / Glidden, the closest color to Red Velvet is Apple-A-Day (PPG1051-7) — very close at ΔE 2.41, though not an exact twin. It sits at the same lightness (LRV 10 vs 9) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Apple-A-Day swatch →
Glidden Equivalent of Red Velvet
The closest Glidden equivalent of Red Velvet is Red Delicious (00YR 08/409). At ΔE 0.38 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 8 vs 9). If Glidden is your counter, order Red Delicious and you'll get the same color. See the full Red Delicious swatch →
Dutch Boy Equivalent of Red Velvet
Dutch Boy's nearest match is Rosebud Red (203-7DB), visually identical in normal room light (ΔE 1.35). It sits at the same lightness (LRV 9 vs 9) and carries a warm red undertone, so it substitutes for Red Velvet without repainting risk. See the full Rosebud Red swatch →
HGTV Home by Sherwin-Williams Equivalent of Red Velvet
At HGTV Home by Sherwin-Williams, the closest color to Red Velvet is Woodland Strawberry (HGSW 2051) — very close at ΔE 2.63, though not an exact twin. It sits at the same lightness (LRV 9 vs 9) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Woodland Strawberry swatch →
Dunn-Edwards Equivalent of Red Velvet
At Dunn-Edwards, the closest color to Red Velvet is Royal Red Flush (DET425) — very close at ΔE 2.06, though not an exact twin. It sits at the same lightness (LRV 9 vs 9) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Royal Red Flush swatch →
Magnolia Home Equivalent of Red Velvet
At Magnolia Home, the closest color to Red Velvet is Create (JG-28) — very close at ΔE 2.57, though not an exact twin. It sits at the same lightness (LRV 8 vs 9) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Create swatch →
Farrow & Ball Equivalent of Red Velvet
Farrow & Ball has no exact twin of Red Velvet. The nearest is Rectory Red (NO. 217) at ΔE 4.13 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 12 vs 9). Compare large swatches before substituting. See the full Rectory Red swatch →
Diamond Vogel Equivalent of Red Velvet
At Diamond Vogel, the closest color to Red Velvet is Ruggero Red (H008) — very close at ΔE 3.45, though not an exact twin. It sits at the same lightness (LRV 9 vs 9) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Ruggero Red swatch →
Hirshfield's Equivalent of Red Velvet
Hirshfield's's nearest match is Wild Rose (0066), visually identical in normal room light (ΔE 1.24). It sits at the same lightness (LRV 10 vs 9) and carries a warm red undertone, so it substitutes for Red Velvet without repainting risk. See the full Wild Rose swatch →
C2 Paint Equivalent of Red Velvet
At C2 Paint, the closest color to Red Velvet is Molten (C2-537) — very close at ΔE 3.14, though not an exact twin. It sits at the same lightness (LRV 10 vs 9) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Molten swatch →
Kompozit Equivalent of Red Velvet
Kompozit's nearest match is Wild Rose (0066), visually identical in normal room light (ΔE 1.24). It sits at the same lightness (LRV 9 vs 9) and carries a warm red undertone, so it substitutes for Red Velvet without repainting risk. See the full Wild Rose swatch →