Color spec
| Brand | Benjamin Moore |
| Name | Magenta |
| SKU | 2077-10 |
| Hex | #9C284B |
| RGB | 156, 40, 75 |
| HSL | 342°, 59%, 38% |
| LRV | 9 |
| Undertone | warm red tone |
| Family | Red |
About Benjamin Moore Magenta
At LRV 9, Magenta is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Magenta earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches by brand
11 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Behr
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Diamond Vogel
Hirshfield's
Kompozit
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to Magenta within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #9C284B in HSL space. Pair Magenta with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Benjamin Moore Magenta Equivalents at Other Brands
Matching Magenta from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Benjamin Moore 2077-10 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Magenta
Sherwin-Williams's nearest match is Cerise (SW 6580), visually identical in normal room light (ΔE 1.69). It sits at the same lightness (LRV 10 vs 9) and carries a warm red undertone, so it substitutes for Magenta without repainting risk. See the full Cerise swatch →
Behr Equivalent of Magenta
Behr's nearest match is Sweet Cherry (M150-7), visually identical in normal room light (ΔE 1.68). It sits at the same lightness (LRV 9 vs 9) and carries a warm red undertone, so it substitutes for Magenta without repainting risk. See the full Sweet Cherry swatch →
Valspar Equivalent of Magenta
Valspar's nearest match is Jam Jar (M221), visually identical in normal room light (ΔE 1.33). It sits at the same lightness (LRV 9.7 vs 9) and carries a warm red undertone, so it substitutes for Magenta without repainting risk. See the full Jam Jar swatch →
PPG / Glidden Equivalent of Magenta
PPG / Glidden has no exact twin of Magenta. The nearest is Magenta (PPG1050-7) at ΔE 4.12 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 10 vs 9). Compare large swatches before substituting. See the full Magenta swatch →
Glidden Equivalent of Magenta
Glidden has no exact twin of Magenta. The nearest is Magenta (PPG1050-7) at ΔE 4.19 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 10 vs 9). Compare large swatches before substituting. See the full Magenta swatch →
Dutch Boy Equivalent of Magenta
Dutch Boy's nearest match is Razzberry (102-7DB), visually identical in normal room light (ΔE 1.31). It sits at the same lightness (LRV 10 vs 9) and carries a warm red undertone, so it substitutes for Magenta without repainting risk. See the full Razzberry swatch →
HGTV Home by Sherwin-Williams Equivalent of Magenta
HGTV Home by Sherwin-Williams's nearest match is Cerise (HGSW 1031), visually identical in normal room light (ΔE 1.69). It sits at the same lightness (LRV 10 vs 9) and carries a warm red undertone, so it substitutes for Magenta without repainting risk. See the full Cerise swatch →
Dunn-Edwards Equivalent of Magenta
At Dunn-Edwards, the closest color to Magenta is Crimson Strawberry (DEA102) — very close at ΔE 2.58, though not an exact twin. It sits at the same lightness (LRV 9 vs 9) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Crimson Strawberry swatch →
Diamond Vogel Equivalent of Magenta
Diamond Vogel has no exact twin of Magenta. The nearest is Velvet Cake (1124) at ΔE 4.71 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 11 vs 9). Compare large swatches before substituting. See the full Velvet Cake swatch →
Hirshfield's Equivalent of Magenta
Hirshfield's has no exact twin of Magenta. The nearest is Velvet Cake (1124) at ΔE 4.47 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 11 vs 9). Compare large swatches before substituting. See the full Velvet Cake swatch →
Kompozit Equivalent of Magenta
Kompozit has no exact twin of Magenta. The nearest is Velvet Cake (1124) at ΔE 4.47 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 9 vs 9). Compare large swatches before substituting. See the full Velvet Cake swatch →