Color spec
| Brand | Benjamin Moore |
| Name | Roseate |
| SKU | 2078-10 |
| Hex | #9D3448 |
| RGB | 157, 52, 72 |
| HSL | 349°, 50%, 41% |
| LRV | 10 |
| Undertone | warm red tone |
| Family | Red |
About Benjamin Moore Roseate
With an LRV of 10, Roseate is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Roseate works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches by brand
12 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Behr
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Farrow & Ball
Diamond Vogel
Hirshfield's
Kompozit
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to Roseate within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #9D3448 in HSL space. Pair Roseate with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Benjamin Moore Roseate Equivalents at Other Brands
Matching Roseate from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Benjamin Moore 2078-10 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Roseate
At Sherwin-Williams, the closest color to Roseate is Cerise (SW 6580) — very close at ΔE 2.98, though not an exact twin. It sits at the same lightness (LRV 10 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Cerise swatch →
Behr Equivalent of Roseate
At Behr, the closest color to Roseate is High Drama (UL100-5) — very close at ΔE 2.09, though not an exact twin. It sits at the same lightness (LRV 10 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full High Drama swatch →
Valspar Equivalent of Roseate
At Valspar, the closest color to Roseate is Mad About You (P003) — very close at ΔE 2.55, though not an exact twin. It sits at the same lightness (LRV 10.6 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Mad About You swatch →
PPG / Glidden Equivalent of Roseate
At PPG / Glidden, the closest color to Roseate is Madeira Red (PPG13-11) — very close at ΔE 2.84, though not an exact twin. It sits at the same lightness (LRV 10 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Madeira Red swatch →
Glidden Equivalent of Roseate
At Glidden, the closest color to Roseate is Madeira Red (PPG13-11) — very close at ΔE 2.78, though not an exact twin. It sits at the same lightness (LRV 10 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Madeira Red swatch →
Dutch Boy Equivalent of Roseate
At Dutch Boy, the closest color to Roseate is Santa Rosa Red (204-7DB) — very close at ΔE 2.61, though not an exact twin. It sits at the same lightness (LRV 10 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Santa Rosa Red swatch →
HGTV Home by Sherwin-Williams Equivalent of Roseate
At HGTV Home by Sherwin-Williams, the closest color to Roseate is Cerise (HGSW 1031) — very close at ΔE 2.98, though not an exact twin. It sits at the same lightness (LRV 10 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Cerise swatch →
Dunn-Edwards Equivalent of Roseate
Dunn-Edwards's nearest match is Crimson Strawberry (DEA102), visually identical in normal room light (ΔE 1.35). It sits at the same lightness (LRV 9 vs 10) and carries a warm red undertone, so it substitutes for Roseate without repainting risk. See the full Crimson Strawberry swatch →
Farrow & Ball Equivalent of Roseate
At Farrow & Ball, the closest color to Roseate is Rectory Red (NO. 217) — very close at ΔE 3.03, though not an exact twin. It runs slightly lighter (LRV 12 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Rectory Red swatch →
Diamond Vogel Equivalent of Roseate
Diamond Vogel's nearest match is Velvet Cake (1124), visually identical in normal room light (ΔE 1.27). It sits at the same lightness (LRV 11 vs 10) and carries a warm red undertone, so it substitutes for Roseate without repainting risk. See the full Velvet Cake swatch →
Hirshfield's Equivalent of Roseate
At Hirshfield's, the closest color to Roseate is Romp (1136) — very close at ΔE 2.42, though not an exact twin. It runs slightly lighter (LRV 12 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Romp swatch →
Kompozit Equivalent of Roseate
At Kompozit, the closest color to Roseate is Romp (1136) — very close at ΔE 2.42, though not an exact twin. It sits at the same lightness (LRV 10 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Romp swatch →