Color guide · Benjamin Moore · Red

Roseate

2078-10 · #9D3448 · LRV 10 · warm red tone

2078-10 · #9D3448 · LRV 10 — warm red tone, dark — high drama, needs strong daylight or warm bulbs.

RoseateBenjamin Moore · 2078-10
The color, edge to edge.Use your own photo →
Roseate
BENJAMIN MOORE · 2078-10 · #9D3448
Brand · codeBenjamin Moore2078-10 · all Benjamin Moore reds
LRV10Dark — high drama, needs strong daylight or warm bulbs.
Undertonewarm red tone
FamilyRed
Hex · RGB · HSL#9D3448 · 157, 52, 72 · 349°, 50%, 41%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Redwood0
  2. 2Mahogany5
  3. 3Roseate10
  4. 4Cinnamon Slate19
  5. 5Rejuvenate30
Undertone and depth

What Color Is Roseate, Really?

Roseate reads as a warm red tone — dark — high drama, needs strong daylight or warm bulbs. The notes below cover how Benjamin Moore 2078-10 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Roseate

Roseate works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.

Light by light

How Lighting Changes Roseate

With an LRV of 10, Roseate is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.

Test it in your light, not a showroom's

Most complaints about Roseate are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

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Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint Benjamin Moore 2078-10 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar Benjamin Moore Colors

The nearest shades to Roseate within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Roseate · 3 : 1 · large text onlyWhite text on Roseate · 7 : 1 · passes AA and AAA

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #9D3448 in HSL space. Pair Roseate with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#9D3448 + #349D89
TRIADIC
#9D3448 · #489D34 · #34489D
ANALOGOUS
#9D347D · #9D3448 · #9D5434

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Jessica Williams

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