Color guide · Valspar · Red

Jam Jar

M221 · #9C2E50 · LRV 9.7 · warm red tone

M221 · #9C2E50 · LRV 9.7 — warm red tone, very dark — reads black in most rooms.

Jam JarValspar · M221
The color, edge to edge.Use your own photo →
Jam Jar
VALSPAR · M221 · #9C2E50
Brand · codeValsparM221 · all Valspar reds
LRV9.7Very dark — reads black in most rooms.
Undertonewarm red tone
FamilyRed
Hex · RGB · HSL#9C2E50 · 156, 46, 80 · 341°, 54%, 40%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Rookwood Dark Red3
  2. 2Jam Jar9.7
  3. 3Cinnamon Slate19
  4. 4Rejuvenate30
Undertone and depth

What Color Is Jam Jar, Really?

Jam Jar reads as a warm red tone — very dark — reads black in most rooms. The notes below cover how Valspar M221 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Jam Jar

Jam Jar earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Reds bring energy and appetite, classic in dining rooms and front doors.

Light by light

How Lighting Changes Jam Jar

At LRV 9.7, Jam Jar is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.

Test it in your light, not a showroom's

Most complaints about Jam Jar are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

Upload a photoPainted in about a minuteFree, no account
Visualize in your room
Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint Valspar M221 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar Valspar Colors

The nearest shades to Jam Jar within Valspar's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Jam Jar · 2.9 : 1 · fails for textWhite text on Jam Jar · 7.2 : 1 · passes AA and AAA

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #9C2E50 in HSL space. Pair Jam Jar with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#9C2E50 + #2E9C7A
TRIADIC
#9C2E50 · #509C2E · #2E509C
ANALOGOUS
#9C2E87 · #9C2E50 · #9C432E

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Jessica Williams

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