Color spec
| Brand | Behr |
| Name | Florence Red |
| SKU | BXC-76 |
| Hex | #652732 |
| RGB | 101, 39, 50 |
| HSL | 349°, 44%, 27% |
| LRV | 4 |
| Undertone | warm red tone |
| Family | Red |
About Behr Florence Red
At LRV 4, Florence Red is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Florence Red earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches by brand
6 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Valspar
Dutch Boy
Magnolia Home
C2 Paint
Annie Sloan
Similar Behr colors
closest in the Behr deckThe nearest shades to Florence Red within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #652732 in HSL space. Pair Florence Red with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Florence Red Equivalents at Other Brands
Matching Florence Red from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr BXC-76 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Florence Red
At Sherwin-Williams, the closest color to Florence Red is Wine Country (SW 2901) — very close at ΔE 3.02, though not an exact twin. It sits at the same lightness (LRV 4 vs 4) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Wine Country swatch →
Valspar Equivalent of Florence Red
At Valspar, the closest color to Florence Red is Voluptuous (M123) — very close at ΔE 2.82, though not an exact twin. It sits at the same lightness (LRV 4.9 vs 4) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Voluptuous swatch →
Dutch Boy Equivalent of Florence Red
Dutch Boy's nearest match is Tyrian Red (301-7DB), visually identical in normal room light (ΔE 1.91). It sits at the same lightness (LRV 5 vs 4) and carries a warm red undertone, so it substitutes for Florence Red without repainting risk. See the full Tyrian Red swatch →
Magnolia Home Equivalent of Florence Red
Magnolia Home has no exact twin of Florence Red. The nearest is By The Fireplace (JG-29) at ΔE 3.71 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 6 vs 4). Compare large swatches before substituting. See the full By The Fireplace swatch →
C2 Paint Equivalent of Florence Red
C2 Paint has no exact twin of Florence Red. The nearest is Heirloom Tomato (BD63) at ΔE 3.5 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 4 vs 4). Compare large swatches before substituting. See the full Heirloom Tomato swatch →
Annie Sloan Equivalent of Florence Red
Annie Sloan's nearest match is Burgundy (BURGUNDY), visually identical in normal room light (ΔE 1.79). It sits at the same lightness (LRV 5 vs 4) and carries a warm red undertone, so it substitutes for Florence Red without repainting risk. See the full Burgundy swatch →