Color spec
| Brand | Behr |
| Name | Poisonberry |
| SKU | BXC-18 |
| Hex | #612939 |
| RGB | 97, 41, 57 |
| HSL | 343°, 41%, 27% |
| LRV | 4 |
| Undertone | warm red tone |
| Family | Red |
About Behr Poisonberry
At LRV 4, Poisonberry is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Poisonberry earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches by brand
8 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
Dutch Boy
Hirshfield's
C2 Paint
Annie Sloan
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Poisonberry within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #612939 in HSL space. Pair Poisonberry with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Poisonberry Equivalents at Other Brands
Matching Poisonberry from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr BXC-18 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Poisonberry
Sherwin-Williams's nearest match is Wine Country (SW 2901), visually identical in normal room light (ΔE 1.84). It sits at the same lightness (LRV 4 vs 4) and carries a warm red undertone, so it substitutes for Poisonberry without repainting risk. See the full Wine Country swatch →
Valspar Equivalent of Poisonberry
Valspar's nearest match is Power Tie (P041), visually identical in normal room light (ΔE 1.51). It sits at the same lightness (LRV 4.7 vs 4) and carries a warm red undertone, so it substitutes for Poisonberry without repainting risk. See the full Power Tie swatch →
Dutch Boy Equivalent of Poisonberry
Dutch Boy has no exact twin of Poisonberry. The nearest is Crimson Red (302-7DB) at ΔE 3.7 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 4 vs 4). Compare large swatches before substituting. See the full Crimson Red swatch →
C2 Paint Equivalent of Poisonberry
At C2 Paint, the closest color to Poisonberry is Heirloom Tomato (BD63) — very close at ΔE 2.37, though not an exact twin. It sits at the same lightness (LRV 4 vs 4) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Heirloom Tomato swatch →
Annie Sloan Equivalent of Poisonberry
Annie Sloan has no exact twin of Poisonberry. The nearest is Burgundy (BURGUNDY) at ΔE 4.91 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 5 vs 4). Compare large swatches before substituting. See the full Burgundy swatch →