Color spec
| Brand | Sherwin-Williams |
| Name | Wine Country |
| SKU | SW 2901 |
| Hex | #602234 |
| RGB | 96, 34, 52 |
| HSL | 343°, 48%, 25% |
| LRV | 4 |
| Undertone | warm red tone |
| Family | Red |
About Sherwin-Williams Wine Country
At LRV 4, Wine Country is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Wine Country earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches by brand
5 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Behr
Valspar
Dutch Boy
C2 Paint
Annie Sloan
Similar Sherwin-Williams colors
closest in the Sherwin-Williams deckThe nearest shades to Wine Country within Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #602234 in HSL space. Pair Wine Country with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Sherwin-Williams Wine Country Equivalents at Other Brands
Matching Wine Country from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Sherwin-Williams SW 2901 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Behr Equivalent of Wine Country
At Behr, the closest color to Wine Country is Chianti (S-H-150) — very close at ΔE 2.37, though not an exact twin. It sits at the same lightness (LRV 4 vs 4) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Chianti swatch →
Valspar Equivalent of Wine Country
Valspar has no exact twin of Wine Country. The nearest is Berry Brown (1010-7) at ΔE 3.56 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 3.3 vs 4). Compare large swatches before substituting. See the full Berry Brown swatch →
Dutch Boy Equivalent of Wine Country
Dutch Boy has no exact twin of Wine Country. The nearest is Crimson Red (302-7DB) at ΔE 4.35 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 4 vs 4). Compare large swatches before substituting. See the full Crimson Red swatch →
C2 Paint Equivalent of Wine Country
At C2 Paint, the closest color to Wine Country is Heirloom Tomato (BD63) — very close at ΔE 2.26, though not an exact twin. It sits at the same lightness (LRV 4 vs 4) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Heirloom Tomato swatch →
Annie Sloan Equivalent of Wine Country
Annie Sloan has no exact twin of Wine Country. The nearest is Burgundy (BURGUNDY) at ΔE 4.76 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 5 vs 4). Compare large swatches before substituting. See the full Burgundy swatch →