Color guide · Sherwin-Williams · Red

Wine Country

SW 2901 · #602234 · LRV 4 · warm red tone

SW 2901 · #602234 · LRV 4 — warm red tone, very dark — reads black in most rooms.

Wine CountrySherwin-Williams · SW 2901
The color, edge to edge.Use your own photo →
Wine Country
SHERWIN-WILLIAMS · SW 2901 · #602234
Brand · codeSherwin-WilliamsSW 2901 · all Sherwin-Williams reds
LRV4Very dark — reads black in most rooms.
Undertonewarm red tone
FamilyRed
Hex · RGB · HSL#602234 · 96, 34, 52 · 343°, 48%, 25%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Wine Country4
  2. 2Dark Crimson9
  3. 3Cinnamon Slate19
Undertone and depth

What Color Is Wine Country, Really?

Wine Country reads as a warm red tone — very dark — reads black in most rooms. The notes below cover how Sherwin-Williams SW 2901 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Wine Country

Wine Country earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Reds bring energy and appetite, classic in dining rooms and front doors.

Light by light

How Lighting Changes Wine Country

At LRV 4, Wine Country is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.

Test it in your light, not a showroom's

Most complaints about Wine Country are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

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Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint Sherwin-Williams SW 2901 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar Sherwin-Williams Colors

The nearest shades to Wine Country within Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Wine Country · 1.8 : 1 · fails for textWhite text on Wine Country · 11.8 : 1 · passes AA and AAA

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #602234 in HSL space. Pair Wine Country with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#602234 + #22604E
TRIADIC
#602234 · #346022 · #223460
ANALOGOUS
#602253 · #602234 · #602F22

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Jessica Williams

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