Color spec
| Brand | Behr |
| Name | Dark Crimson |
| SKU | M140-7 |
| Hex | #761F3F |
| RGB | 118, 31, 63 |
| HSL | 338°, 58%, 29% |
| LRV | 5 |
| Undertone | warm magenta tone |
| Family | Red |
About Behr Dark Crimson
At LRV 5, Dark Crimson is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Dark Crimson earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches by brand
2 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Valspar
Similar Behr colors
closest in the Behr deckThe nearest shades to Dark Crimson within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #761F3F in HSL space. Pair Dark Crimson with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Dark Crimson Equivalents at Other Brands
Matching Dark Crimson from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr M140-7 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Dark Crimson
At Sherwin-Williams, the closest color to Dark Crimson is Elderberry (SW 2902) — very close at ΔE 2.76, though not an exact twin. It sits at the same lightness (LRV 6 vs 5) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Elderberry swatch →