Color guide · Magnolia Home · Red

By The Fireplace

JG-29 · #702F34 · LRV 6 · warm red tone

JG-29 · #702F34 · LRV 6 — warm red tone, very dark — reads black in most rooms.

By The FireplaceMagnolia Home · JG-29
The color, edge to edge.Use your own photo →
By The Fireplace
MAGNOLIA HOME · JG-29 · #702F34
Brand · codeMagnolia HomeJG-29 · all Magnolia Home reds
LRV6Very dark — reads black in most rooms.
Undertonewarm red tone
FamilyRed
Hex · RGB · HSL#702F34 · 112, 47, 52 · 355°, 41%, 31%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Redwood0
  2. 2By The Fireplace6
  3. 3Million Dollar Red13
  4. 4Cinnamon Slate19
Undertone and depth

What Color Is By The Fireplace, Really?

By The Fireplace reads as a warm red tone — very dark — reads black in most rooms. The notes below cover how Magnolia Home JG-29 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for By The Fireplace

By The Fireplace earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Reds bring energy and appetite, classic in dining rooms and front doors.

Light by light

How Lighting Changes By The Fireplace

At LRV 6, By The Fireplace is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.

Test it in your light, not a showroom's

Most complaints about By The Fireplace are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

Upload a photoPainted in about a minuteFree, no account
Visualize in your room
Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint Magnolia Home JG-29 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar Magnolia Home Colors

The nearest shades to By The Fireplace within Magnolia Home's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on By The Fireplace · 2.1 : 1 · fails for textWhite text on By The Fireplace · 9.8 : 1 · passes AA and AAA

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #702F34 in HSL space. Pair By The Fireplace with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#702F34 + #2F706B
TRIADIC
#702F34 · #34702F · #2F3470
ANALOGOUS
#702F54 · #702F34 · #704B2F

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Jessica Williams

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