Color spec
| Brand | Magnolia Home |
| Name | By The Fireplace |
| SKU | JG-29 |
| Hex | #702F34 |
| RGB | 112, 47, 52 |
| HSL | 355°, 41%, 31% |
| LRV | 6 |
| Undertone | warm red tone |
| Family | Red |
About Magnolia Home By The Fireplace
At LRV 6, By The Fireplace is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
By The Fireplace earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches by brand
14 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Hirshfield's
Rodda
C2 Paint
Annie Sloan
Kompozit
Similar Magnolia Home colors
closest in the Magnolia Home deckThe nearest shades to By The Fireplace within Magnolia Home's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #702F34 in HSL space. Pair By The Fireplace with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Magnolia Home By The Fireplace Equivalents at Other Brands
Matching By The Fireplace from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Magnolia Home JG-29 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of By The Fireplace
At Sherwin-Williams, the closest color to By The Fireplace is Red Theatre (SW 7584) — very close at ΔE 2.34, though not an exact twin. It sits at the same lightness (LRV 6 vs 6) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Red Theatre swatch →
Behr Equivalent of By The Fireplace
At Behr, the closest color to By The Fireplace is Sly Fox (S-H-160) — very close at ΔE 2.58, though not an exact twin. It sits at the same lightness (LRV 5 vs 6) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Sly Fox swatch →
Valspar Equivalent of By The Fireplace
Valspar's nearest match is Lovestruck (P079), visually identical in normal room light (ΔE 1.57). It sits at the same lightness (LRV 5.3 vs 6) and carries a warm red undertone, so it substitutes for By The Fireplace without repainting risk. See the full Lovestruck swatch →
Glidden Equivalent of By The Fireplace
At Glidden, the closest color to By The Fireplace is Classic Burgundy (09YR 05/305) — very close at ΔE 2.94, though not an exact twin. It sits at the same lightness (LRV 5 vs 6) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Classic Burgundy swatch →
Dutch Boy Equivalent of By The Fireplace
Dutch Boy's nearest match is Tyrian Red (301-7DB), visually identical in normal room light (ΔE 1.91). It sits at the same lightness (LRV 5 vs 6) and carries a warm red undertone, so it substitutes for By The Fireplace without repainting risk. See the full Tyrian Red swatch →
HGTV Home by Sherwin-Williams Equivalent of By The Fireplace
At HGTV Home by Sherwin-Williams, the closest color to By The Fireplace is Borscht (HGSW 7578) — very close at ΔE 2.53, though not an exact twin. It sits at the same lightness (LRV 6 vs 6) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Borscht swatch →
Dunn-Edwards Equivalent of By The Fireplace
Dunn-Edwards has no exact twin of By The Fireplace. The nearest is Garnet Evening (DEA147) at ΔE 3.85 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 7 vs 6). Compare large swatches before substituting. See the full Garnet Evening swatch →
C2 Paint Equivalent of By The Fireplace
At C2 Paint, the closest color to By The Fireplace is Diva (C2-519) — very close at ΔE 3.37, though not an exact twin. It sits at the same lightness (LRV 7 vs 6) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Diva swatch →
Annie Sloan Equivalent of By The Fireplace
At Annie Sloan, the closest color to By The Fireplace is Burgundy (BURGUNDY) — very close at ΔE 2.28, though not an exact twin. It sits at the same lightness (LRV 5 vs 6) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Burgundy swatch →