Color guide · Behr · Red

Cinnamon Cherry

S-H-140 · #69263D · LRV 5 · warm magenta tone

S-H-140 · #69263D · LRV 5 — warm magenta tone, very dark — reads black in most rooms.

Cinnamon CherryBehr · S-H-140
The color, edge to edge.Use your own photo →
Cinnamon Cherry
BEHR · S-H-140 · #69263D
Brand · codeBehrS-H-140 · all Behr reds
LRV5Very dark — reads black in most rooms.
Undertonewarm magenta tone
FamilyRed
Hex · RGB · HSL#69263D · 105, 38, 61 · 339°, 47%, 28%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Redwood0
  2. 2Cinnamon Cherry5
  3. 3Million Dollar Red13
  4. 4Cinnamon Slate19
Undertone and depth

What Color Is Cinnamon Cherry, Really?

Cinnamon Cherry reads as a warm magenta tone — very dark — reads black in most rooms. The notes below cover how Behr S-H-140 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Cinnamon Cherry

Cinnamon Cherry earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Reds bring energy and appetite, classic in dining rooms and front doors.

Light by light

How Lighting Changes Cinnamon Cherry

At LRV 5, Cinnamon Cherry is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.

Test it in your light, not a showroom's

Most complaints about Cinnamon Cherry are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

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Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint Behr S-H-140 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar Behr Colors

The nearest shades to Cinnamon Cherry within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Cinnamon Cherry · 1.9 : 1 · fails for textWhite text on Cinnamon Cherry · 10.8 : 1 · passes AA and AAA

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #69263D in HSL space. Pair Cinnamon Cherry with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#69263D + #266952
TRIADIC
#69263D · #3D6926 · #263D69
ANALOGOUS
#69265E · #69263D · #693126

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Jessica Williams

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