Color spec
| Brand | Behr |
| Name | Cinnamon Cherry |
| SKU | S-H-140 |
| Hex | #69263D |
| RGB | 105, 38, 61 |
| HSL | 339°, 47%, 28% |
| LRV | 5 |
| Undertone | warm magenta tone |
| Family | Red |
About Behr Cinnamon Cherry
At LRV 5, Cinnamon Cherry is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Cinnamon Cherry earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches by brand
7 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
Dutch Boy
Hirshfield's
C2 Paint
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Cinnamon Cherry within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #69263D in HSL space. Pair Cinnamon Cherry with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Cinnamon Cherry Equivalents at Other Brands
Matching Cinnamon Cherry from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr S-H-140 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Cinnamon Cherry
At Sherwin-Williams, the closest color to Cinnamon Cherry is Wine Country (SW 2901) — very close at ΔE 2.55, though not an exact twin. It sits at the same lightness (LRV 4 vs 5) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Wine Country swatch →
Benjamin Moore Equivalent of Cinnamon Cherry
Benjamin Moore has no exact twin of Cinnamon Cherry. The nearest is Dark Burgundy (2075-10) at ΔE 4.09 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 7 vs 5). Compare large swatches before substituting. See the full Dark Burgundy swatch →
Valspar Equivalent of Cinnamon Cherry
Valspar has no exact twin of Cinnamon Cherry. The nearest is Power Tie (P041) at ΔE 3.8 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 4.7 vs 5). Compare large swatches before substituting. See the full Power Tie swatch →
C2 Paint Equivalent of Cinnamon Cherry
C2 Paint has no exact twin of Cinnamon Cherry. The nearest is Heirloom Tomato (BD63) at ΔE 4.44 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 4 vs 5). Compare large swatches before substituting. See the full Heirloom Tomato swatch →