Color spec
| Brand | Sherwin-Williams |
| Name | Elderberry |
| SKU | SW 2902 |
| Hex | #7C243D |
| RGB | 124, 36, 61 |
| HSL | 343°, 55%, 31% |
| LRV | 6 |
| Undertone | warm red tone |
| Family | Red |
About Sherwin-Williams Elderberry
At LRV 6, Elderberry is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Elderberry earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches by brand
7 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Behr
Benjamin Moore
Valspar
Dutch Boy
Dunn-Edwards
Hirshfield's
Kompozit
Similar Sherwin-Williams colors
closest in the Sherwin-Williams deckThe nearest shades to Elderberry within Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #7C243D in HSL space. Pair Elderberry with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Sherwin-Williams Elderberry Equivalents at Other Brands
Matching Elderberry from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Sherwin-Williams SW 2902 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Behr Equivalent of Elderberry
At Behr, the closest color to Elderberry is Winning Red (BIC-34) — very close at ΔE 2.18, though not an exact twin. It sits at the same lightness (LRV 6 vs 6) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Winning Red swatch →
Valspar Equivalent of Elderberry
At Valspar, the closest color to Elderberry is Pickled Beet (V041-6) — very close at ΔE 3.13, though not an exact twin. It sits at the same lightness (LRV 6.9 vs 6) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Pickled Beet swatch →
Dutch Boy Equivalent of Elderberry
Dutch Boy has no exact twin of Elderberry. The nearest is Tyrian Red (301-7DB) at ΔE 4.93 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 5 vs 6). Compare large swatches before substituting. See the full Tyrian Red swatch →
Hirshfield's Equivalent of Elderberry
Hirshfield's has no exact twin of Elderberry. The nearest is Sophistication (0115) at ΔE 4.99 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 9 vs 6). Compare large swatches before substituting. See the full Sophistication swatch →
Kompozit Equivalent of Elderberry
Kompozit has no exact twin of Elderberry. The nearest is Sophistication (0115) at ΔE 4.99 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 6 vs 6). Compare large swatches before substituting. See the full Sophistication swatch →