Color spec
| Brand | Sherwin-Williams |
| Name | Elderberry |
| SKU | SW 2902 |
| Hex | #7C243D |
| RGB | 124, 36, 61 |
| HSL | 343°, 55%, 31% |
| LRV | 6 |
| Undertone | red / warm |
| Family | Red |
About Sherwin-Williams Elderberry
At LRV 6, Elderberry is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Elderberry earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches at every US brand
13 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Behr
Valspar
Benjamin Moore
Kompozit
Dutch Boy
Dunn-Edwards
Magnolia Home
PPG / Glidden
C2 Paint
Diamond Vogel
Farrow & Ball
Backdrop
Clare
Similar Sherwin-Williams colors
closest in the Sherwin-Williams deckThe nearest shades to Elderberry within Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #7C243D in HSL space. Pair Elderberry with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Sherwin-Williams Elderberry Equivalents at Other Brands
Matching Elderberry from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Sherwin-Williams SW 2902 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Behr Equivalent of Elderberry
At Behr, the closest color to Elderberry is Winning Red (BIC-34) — very close at ΔE 2.18, though not an exact twin. It sits at the same lightness (LRV 6 vs 6) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Winning Red swatch →
Valspar Equivalent of Elderberry
At Valspar, the closest color to Elderberry is Pickled Beet (V041-6) — very close at ΔE 3.13, though not an exact twin. It sits at the same lightness (LRV 6.9 vs 6) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Pickled Beet swatch →
Dutch Boy Equivalent of Elderberry
Dutch Boy has no exact twin of Elderberry. The nearest is Tyrian Red (301-7DB) at ΔE 4.93 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 5 vs 6). Compare large swatches before substituting. See the full Tyrian Red swatch →
Kompozit Equivalent of Elderberry
Kompozit has no exact twin of Elderberry. The nearest is Sophistication (0115) at ΔE 4.99 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 6 vs 6). Compare large swatches before substituting. See the full Sophistication swatch →
Magnolia Home Equivalent of Elderberry
Magnolia Home doesn't make a true equivalent of Elderberry — the nearest deck color, By The Fireplace (JG-29), is clearly different (ΔE 5.93). For an exact match, any Magnolia Home retailer can custom-tint Sherwin-Williams SW 2902 instead. See the full By The Fireplace swatch →
Dunn-Edwards Equivalent of Elderberry
Dunn-Edwards doesn't make a true equivalent of Elderberry — the nearest deck color, Garnet Evening (DEA147), is clearly different (ΔE 6.4). For an exact match, any Dunn-Edwards retailer can custom-tint Sherwin-Williams SW 2902 instead. See the full Garnet Evening swatch →
PPG / Glidden Equivalent of Elderberry
PPG / Glidden doesn't make a true equivalent of Elderberry — the nearest deck color, Ruby Lips (PPG1052-7), is clearly different (ΔE 6.51). For an exact match, any PPG / Glidden retailer can custom-tint Sherwin-Williams SW 2902 instead. See the full Ruby Lips swatch →
Benjamin Moore Equivalent of Elderberry
Benjamin Moore doesn't make a true equivalent of Elderberry — the nearest deck color, Dinner Party (AF-300), is clearly different (ΔE 7.45). For an exact match, any Benjamin Moore retailer can custom-tint Sherwin-Williams SW 2902 instead. See the full Dinner Party swatch →
C2 Paint Equivalent of Elderberry
C2 Paint doesn't make a true equivalent of Elderberry — the nearest deck color, Diva (C2-519), is clearly different (ΔE 7.59). For an exact match, any C2 Paint retailer can custom-tint Sherwin-Williams SW 2902 instead. See the full Diva swatch →
Farrow & Ball Equivalent of Elderberry
Farrow & Ball doesn't make a true equivalent of Elderberry — the nearest deck color, Preference Red (NO. 297), is clearly different (ΔE 9.86). For an exact match, any Farrow & Ball retailer can custom-tint Sherwin-Williams SW 2902 instead. See the full Preference Red swatch →
Backdrop Equivalent of Elderberry
Backdrop doesn't make a true equivalent of Elderberry — the nearest deck color, Stage Beauty (BD-SB), is clearly different (ΔE 10.17). For an exact match, any Backdrop retailer can custom-tint Sherwin-Williams SW 2902 instead. See the full Stage Beauty swatch →
Diamond Vogel Equivalent of Elderberry
Diamond Vogel doesn't make a true equivalent of Elderberry — the nearest deck color, Red Clay Hill (H007), is clearly different (ΔE 10.42). For an exact match, any Diamond Vogel retailer can custom-tint Sherwin-Williams SW 2902 instead. See the full Red Clay Hill swatch →
Clare Equivalent of Elderberry
Clare doesn't make a true equivalent of Elderberry — the nearest deck color, Vintage (PNT100-DP-67), is clearly different (ΔE 12.07). For an exact match, any Clare retailer can custom-tint Sherwin-Williams SW 2902 instead. See the full Vintage swatch →