Color spec
| Brand | Sherwin-Williams |
| Name | Beetroot |
| SKU | SW 9695 |
| Hex | #833337 |
| RGB | 131, 51, 55 |
| HSL | 357°, 44%, 36% |
| LRV | 7 |
| Undertone | red / warm |
| Family | Red |
About Sherwin-Williams Beetroot
At LRV 7, Beetroot is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Beetroot earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches at every US brand
13 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Magnolia Home
C2 Paint
Valspar
Behr
Benjamin Moore
Kompozit
Dutch Boy
Dunn-Edwards
Diamond Vogel
Backdrop
PPG / Glidden
Farrow & Ball
Clare
Similar Sherwin-Williams colors
closest in the Sherwin-Williams deckThe nearest shades to Beetroot within Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #833337 in HSL space. Pair Beetroot with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Sherwin-Williams Beetroot Equivalents at Other Brands
Matching Beetroot from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Sherwin-Williams SW 9695 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Magnolia Home Equivalent of Beetroot
Magnolia Home's nearest match is Create (JG-28), visually identical in normal room light (ΔE 1.82). It sits at the same lightness (LRV 8 vs 7) and carries a warm red undertone, so it substitutes for Beetroot without repainting risk. See the full Create swatch →
C2 Paint Equivalent of Beetroot
C2 Paint's nearest match is Diva (C2-519), visually identical in normal room light (ΔE 1.82). It sits at the same lightness (LRV 7 vs 7) and carries a warm red undertone, so it substitutes for Beetroot without repainting risk. See the full Diva swatch →
Valspar Equivalent of Beetroot
Valspar's nearest match is Wine Cask (T513), visually identical in normal room light (ΔE 1.95). It sits at the same lightness (LRV 7.3 vs 7) and carries a warm red undertone, so it substitutes for Beetroot without repainting risk. See the full Wine Cask swatch →
Benjamin Moore Equivalent of Beetroot
At Benjamin Moore, the closest color to Beetroot is Pomegranate (AF-295) — very close at ΔE 2.19, though not an exact twin. It runs slightly lighter (LRV 9 vs 7) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Pomegranate swatch →
Behr Equivalent of Beetroot
At Behr, the closest color to Beetroot is Roasted Pepper (180D-7) — very close at ΔE 2.74, though not an exact twin. It sits at the same lightness (LRV 7 vs 7) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Roasted Pepper swatch →
Dutch Boy Equivalent of Beetroot
At Dutch Boy, the closest color to Beetroot is Holden' My Heart (303-6DB) — very close at ΔE 2.74, though not an exact twin. It sits at the same lightness (LRV 8 vs 7) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Holden' My Heart swatch →
Diamond Vogel Equivalent of Beetroot
Diamond Vogel has no exact twin of Beetroot. The nearest is Ruggero Red (H008) at ΔE 3.62 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 9 vs 7). Compare large swatches before substituting. See the full Ruggero Red swatch →
Backdrop Equivalent of Beetroot
Backdrop has no exact twin of Beetroot. The nearest is Stage Beauty (BD-SB) at ΔE 4.02 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 5 vs 7). Compare large swatches before substituting. See the full Stage Beauty swatch →
PPG / Glidden Equivalent of Beetroot
PPG / Glidden has no exact twin of Beetroot. The nearest is Ruby Lips (PPG1052-7) at ΔE 4.14 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 8 vs 7). Compare large swatches before substituting. See the full Ruby Lips swatch →
Dunn-Edwards Equivalent of Beetroot
Dunn-Edwards has no exact twin of Beetroot. The nearest is Cherry Harvest (DEFD08) at ΔE 4.37 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 8 vs 7). Compare large swatches before substituting. See the full Cherry Harvest swatch →
Kompozit Equivalent of Beetroot
Kompozit doesn't make a true equivalent of Beetroot — the nearest deck color, Cordova Burgundy (0116), is clearly different (ΔE 5.22). For an exact match, any Kompozit retailer can custom-tint Sherwin-Williams SW 9695 instead. See the full Cordova Burgundy swatch →
Clare Equivalent of Beetroot
Clare doesn't make a true equivalent of Beetroot — the nearest deck color, Vintage (PNT100-DP-67), is clearly different (ΔE 8.33). For an exact match, any Clare retailer can custom-tint Sherwin-Williams SW 9695 instead. See the full Vintage swatch →
Farrow & Ball Equivalent of Beetroot
Farrow & Ball doesn't make a true equivalent of Beetroot — the nearest deck color, Preference Red (NO. 297), is clearly different (ΔE 8.68). For an exact match, any Farrow & Ball retailer can custom-tint Sherwin-Williams SW 9695 instead. See the full Preference Red swatch →