Color spec
| Brand | Behr |
| Name | Winning Red |
| SKU | BIC-34 |
| Hex | #7B2543 |
| RGB | 123, 37, 67 |
| HSL | 339°, 54%, 31% |
| LRV | 6 |
| Undertone | warm magenta tone |
| Family | Red |
About Behr Winning Red
At LRV 6, Winning Red is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Winning Red earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches by brand
6 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
Dutch Boy
Hirshfield's
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Winning Red within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #7B2543 in HSL space. Pair Winning Red with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Winning Red Equivalents at Other Brands
Matching Winning Red from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr BIC-34 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Winning Red
At Sherwin-Williams, the closest color to Winning Red is Elderberry (SW 2902) — very close at ΔE 2.18, though not an exact twin. It sits at the same lightness (LRV 6 vs 6) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Elderberry swatch →
Benjamin Moore Equivalent of Winning Red
Benjamin Moore has no exact twin of Winning Red. The nearest is Crushed Velvet (2076-10) at ΔE 4.43 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 8 vs 6). Compare large swatches before substituting. See the full Crushed Velvet swatch →
Valspar Equivalent of Winning Red
At Valspar, the closest color to Winning Red is Pickled Beet (V041-6) — very close at ΔE 2.69, though not an exact twin. It sits at the same lightness (LRV 6.9 vs 6) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Pickled Beet swatch →
Dutch Boy Equivalent of Winning Red
Dutch Boy has no exact twin of Winning Red. The nearest is Conspicuous Fuchsia (247-7DB) at ΔE 4.64 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 7 vs 6). Compare large swatches before substituting. See the full Conspicuous Fuchsia swatch →
Hirshfield's Equivalent of Winning Red
Hirshfield's has no exact twin of Winning Red. The nearest is Sophistication (0115) at ΔE 4.7 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 9 vs 6). Compare large swatches before substituting. See the full Sophistication swatch →
Kompozit Equivalent of Winning Red
Kompozit has no exact twin of Winning Red. The nearest is Sophistication (0115) at ΔE 4.7 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 6 vs 6). Compare large swatches before substituting. See the full Sophistication swatch →