Winning Red
BIC-34 · #7B2543 · LRV 6 — warm magenta tone, very dark — reads black in most rooms.
- 1Redwood0
- 2Winning Red6
- 3Million Dollar Red13
- 4Cinnamon Slate19
What Color Is Winning Red, Really?
Winning Red reads as a warm magenta tone — very dark — reads black in most rooms. The notes below cover how Behr BIC-34 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for Winning Red
Winning Red earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Reds bring energy and appetite, classic in dining rooms and front doors.
How Lighting Changes Winning Red
At LRV 6, Winning Red is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Most complaints about Winning Red are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint Behr BIC-34 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Sherwin-Williams | ElderberrySW 2902 · Sherwin-Williams | 2.2 | 6 | Color page → |
| Benjamin Moore | Crushed Velvet2076-10 · Benjamin Moore | 4.4 | 8 | Color page → |
| Valspar | Pickled BeetV041-6 · Valspar | 2.7 | 6.9 | Color page → |
| Dutch Boy | Conspicuous Fuchsia247-7DB · Dutch Boy | 4.6 | 7 | Color page → |
| Hirshfield's | Sophistication0115 · Hirshfield's | 4.7 | 9 | Color page → |
| Kompozit | Sophistication0115 · Kompozit | 4.7 | 6 | Color page → |
Similar Behr Colors
The nearest shades to Winning Red within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #7B2543 in HSL space. Pair Winning Red with one accent and one neutral — the swatches below are starting points, not final picks.
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