Color spec
| Brand | Hirshfield's |
| Name | Wild Rose |
| SKU | 0066 |
| Hex | #90343A |
| RGB | 144, 52, 58 |
| HSL | 356°, 47%, 38% |
| LRV | 10 |
| Undertone | warm red tone |
| Family | Red |
About Hirshfield's Wild Rose
With an LRV of 10, Wild Rose is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Wild Rose works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches by brand
15 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
C2 Paint
Backdrop
Kompozit
Similar Hirshfield's colors
closest in the Hirshfield's deckThe nearest shades to Wild Rose within Hirshfield's's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #90343A in HSL space. Pair Wild Rose with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Hirshfield's Wild Rose Equivalents at Other Brands
Matching Wild Rose from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Hirshfield's 0066 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Wild Rose
Sherwin-Williams's nearest match is Red Bay (SW 6321), visually identical in normal room light (ΔE 1.55). It sits at the same lightness (LRV 9 vs 10) and carries a warm red undertone, so it substitutes for Wild Rose without repainting risk. See the full Red Bay swatch →
Behr Equivalent of Wild Rose
Behr's nearest match is Red Velvet (UL100-6), visually identical in normal room light (ΔE 1.24). It sits at the same lightness (LRV 9 vs 10) and carries a warm red undertone, so it substitutes for Wild Rose without repainting risk. See the full Red Velvet swatch →
Benjamin Moore Equivalent of Wild Rose
Benjamin Moore's nearest match is Raspberry Truffle (2080-10), visually identical in normal room light (ΔE 1.22). It sits at the same lightness (LRV 9 vs 10) and carries a warm red undertone, so it substitutes for Wild Rose without repainting risk. See the full Raspberry Truffle swatch →
Valspar Equivalent of Wild Rose
At Valspar, the closest color to Wild Rose is Pomegranate Seeds (V043-6) — very close at ΔE 2.03, though not an exact twin. It runs slightly darker (LRV 7.9 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Pomegranate Seeds swatch →
PPG / Glidden Equivalent of Wild Rose
At PPG / Glidden, the closest color to Wild Rose is Apple-A-Day (PPG1051-7) — very close at ΔE 3.03, though not an exact twin. It sits at the same lightness (LRV 10 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Apple-A-Day swatch →
Glidden Equivalent of Wild Rose
The closest Glidden equivalent of Wild Rose is Red Delicious (00YR 08/409). At ΔE 0.88 the two are indistinguishable on a wall — it carries the same warm red undertone and runs slightly darker (LRV 8 vs 10). If Glidden is your counter, order Red Delicious and you'll get the same color. See the full Red Delicious swatch →
Dutch Boy Equivalent of Wild Rose
Dutch Boy's nearest match is Rosebud Red (203-7DB), visually identical in normal room light (ΔE 1.22). It sits at the same lightness (LRV 9 vs 10) and carries a warm red undertone, so it substitutes for Wild Rose without repainting risk. See the full Rosebud Red swatch →
HGTV Home by Sherwin-Williams Equivalent of Wild Rose
HGTV Home by Sherwin-Williams's nearest match is Woodland Strawberry (HGSW 2051), visually identical in normal room light (ΔE 1.55). It sits at the same lightness (LRV 9 vs 10) and carries a warm red undertone, so it substitutes for Wild Rose without repainting risk. See the full Woodland Strawberry swatch →
Dunn-Edwards Equivalent of Wild Rose
Dunn-Edwards's nearest match is Royal Red Flush (DET425), visually identical in normal room light (ΔE 1.93). It sits at the same lightness (LRV 9 vs 10) and carries a warm red undertone, so it substitutes for Wild Rose without repainting risk. See the full Royal Red Flush swatch →
Magnolia Home Equivalent of Wild Rose
At Magnolia Home, the closest color to Wild Rose is Create (JG-28) — very close at ΔE 2.94, though not an exact twin. It runs slightly darker (LRV 8 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Create swatch →
Farrow & Ball Equivalent of Wild Rose
Farrow & Ball has no exact twin of Wild Rose. The nearest is Rectory Red (NO. 217) at ΔE 4.89 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 12 vs 10). Compare large swatches before substituting. See the full Rectory Red swatch →
Diamond Vogel Equivalent of Wild Rose
At Diamond Vogel, the closest color to Wild Rose is Ruggero Red (H008) — very close at ΔE 3, though not an exact twin. It sits at the same lightness (LRV 9 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Ruggero Red swatch →
C2 Paint Equivalent of Wild Rose
C2 Paint has no exact twin of Wild Rose. The nearest is Lavish (C2-518) at ΔE 3.92 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 9 vs 10). Compare large swatches before substituting. See the full Lavish swatch →
Backdrop Equivalent of Wild Rose
Backdrop has no exact twin of Wild Rose. The nearest is Punk Rock (BD-PR) at ΔE 4.8 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 8 vs 10). Compare large swatches before substituting. See the full Punk Rock swatch →
Kompozit Equivalent of Wild Rose
The closest Kompozit equivalent of Wild Rose is Wild Rose (0066). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 9 vs 10). If Kompozit is your counter, order Wild Rose and you'll get the same color. See the full Wild Rose swatch →