Wild Rose
0066 · #90343A · LRV 10 — warm red tone, dark — high drama, needs strong daylight or warm bulbs.
- 1Redwood0
- 2Mahogany5
- 3Wild Rose10
- 4Cinnamon Slate19
- 5Rejuvenate30
What Color Is Wild Rose, Really?
Wild Rose reads as a warm red tone — dark — high drama, needs strong daylight or warm bulbs. The notes below cover how Hirshfield's 0066 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for Wild Rose
Wild Rose works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
How Lighting Changes Wild Rose
With an LRV of 10, Wild Rose is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Most complaints about Wild Rose are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint Hirshfield's 0066 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Sherwin-Williams | Red BaySW 6321 · Sherwin-Williams | 1.6 | 9 | Color page → |
| Behr | Red VelvetUL100-6 · Behr | 1.2 | 9 | Color page → |
| Benjamin Moore | Raspberry Truffle2080-10 · Benjamin Moore | 1.2 | 9 | Color page → |
| Valspar | Pomegranate SeedsV043-6 · Valspar | 2.0 | 7.9 | Color page → |
| PPG / Glidden | Apple-A-DayPPG1051-7 · PPG / Glidden | 3.0 | 10 | Color page → |
| Glidden | Red Delicious00YR 08/409 · Glidden | 0.9 | 8 | Color page → |
Similar Hirshfield's Colors
The nearest shades to Wild Rose within Hirshfield's's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #90343A in HSL space. Pair Wild Rose with one accent and one neutral — the swatches below are starting points, not final picks.
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