Color spec
| Brand | Hirshfield's |
| Name | Wild Rose |
| SKU | 0066 |
| Hex | #90343A |
| RGB | 144, 52, 58 |
| HSL | 356°, 47%, 38% |
| LRV | 10 |
| Undertone | red / warm |
| Family | Red |
About Hirshfield's Wild Rose
With an LRV of 10, Wild Rose is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Wild Rose works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches at every US brand
20 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Rodda
C2 Paint
Clare
Portola Paints
Annie Sloan
Backdrop
Rust-Oleum
Kompozit
Similar Hirshfield's colors
closest in the Hirshfield's deckThe nearest shades to Wild Rose within Hirshfield's's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #90343A in HSL space. Pair Wild Rose with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Hirshfield's Wild Rose Equivalents at Other Brands
Matching Wild Rose from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Hirshfield's 0066 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Wild Rose
Sherwin-Williams's nearest match is Red Bay (SW 6321), visually identical in normal room light (ΔE 1.55). It sits at the same lightness (LRV 9 vs 10) and carries a warm red undertone, so it substitutes for Wild Rose without repainting risk. See the full Red Bay swatch →
Behr Equivalent of Wild Rose
Behr's nearest match is Red Velvet (UL100-6), visually identical in normal room light (ΔE 1.24). It sits at the same lightness (LRV 9 vs 10) and carries a warm red undertone, so it substitutes for Wild Rose without repainting risk. See the full Red Velvet swatch →
Benjamin Moore Equivalent of Wild Rose
Benjamin Moore's nearest match is Raspberry Truffle (2080-10), visually identical in normal room light (ΔE 1.22). It sits at the same lightness (LRV 9 vs 10) and carries a warm red undertone, so it substitutes for Wild Rose without repainting risk. See the full Raspberry Truffle swatch →
Valspar Equivalent of Wild Rose
At Valspar, the closest color to Wild Rose is Pomegranate Seeds (V043-6) — very close at ΔE 2.03, though not an exact twin. It runs slightly darker (LRV 7.9 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Pomegranate Seeds swatch →
PPG / Glidden Equivalent of Wild Rose
At PPG / Glidden, the closest color to Wild Rose is Apple-A-Day (PPG1051-7) — very close at ΔE 3.03, though not an exact twin. It sits at the same lightness (LRV 10 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Apple-A-Day swatch →
Glidden Equivalent of Wild Rose
The closest Glidden equivalent of Wild Rose is Red Delicious (00YR 08/409). At ΔE 0.88 the two are indistinguishable on a wall — it carries the same warm red undertone and runs slightly darker (LRV 8 vs 10). If Glidden is your counter, order Red Delicious and you'll get the same color. See the full Red Delicious swatch →
Dutch Boy Equivalent of Wild Rose
Dutch Boy's nearest match is Rosebud Red (203-7DB), visually identical in normal room light (ΔE 1.22). It sits at the same lightness (LRV 9 vs 10) and carries a warm red undertone, so it substitutes for Wild Rose without repainting risk. See the full Rosebud Red swatch →
HGTV Home by Sherwin-Williams Equivalent of Wild Rose
HGTV Home by Sherwin-Williams's nearest match is Woodland Strawberry (HGSW 2051), visually identical in normal room light (ΔE 1.55). It sits at the same lightness (LRV 9 vs 10) and carries a warm red undertone, so it substitutes for Wild Rose without repainting risk. See the full Woodland Strawberry swatch →
Dunn-Edwards Equivalent of Wild Rose
Dunn-Edwards's nearest match is Royal Red Flush (DET425), visually identical in normal room light (ΔE 1.93). It sits at the same lightness (LRV 9 vs 10) and carries a warm red undertone, so it substitutes for Wild Rose without repainting risk. See the full Royal Red Flush swatch →
Magnolia Home Equivalent of Wild Rose
At Magnolia Home, the closest color to Wild Rose is Create (JG-28) — very close at ΔE 2.94, though not an exact twin. It runs slightly darker (LRV 8 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Create swatch →
Farrow & Ball Equivalent of Wild Rose
Farrow & Ball has no exact twin of Wild Rose. The nearest is Rectory Red (NO. 217) at ΔE 4.89 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 12 vs 10). Compare large swatches before substituting. See the full Rectory Red swatch →
Diamond Vogel Equivalent of Wild Rose
At Diamond Vogel, the closest color to Wild Rose is Ruggero Red (H008) — very close at ΔE 3, though not an exact twin. It sits at the same lightness (LRV 9 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Ruggero Red swatch →
Rodda Equivalent of Wild Rose
Rodda doesn't make a true equivalent of Wild Rose — the nearest deck color, Picante (CA227), is clearly different (ΔE 6.94). For an exact match, any Rodda retailer can custom-tint Hirshfield's 0066 instead. See the full Picante swatch →
C2 Paint Equivalent of Wild Rose
C2 Paint has no exact twin of Wild Rose. The nearest is Lavish (C2-518) at ΔE 3.92 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 9 vs 10). Compare large swatches before substituting. See the full Lavish swatch →
Clare Equivalent of Wild Rose
Clare doesn't make a true equivalent of Wild Rose — the nearest deck color, Vintage (PNT100-DP-67), is clearly different (ΔE 9.06). For an exact match, any Clare retailer can custom-tint Hirshfield's 0066 instead. See the full Vintage swatch →
Portola Paints Equivalent of Wild Rose
Portola Paints doesn't make a true equivalent of Wild Rose — the nearest deck color, Zion (ZION), is clearly different (ΔE 15.18). For an exact match, any Portola Paints retailer can custom-tint Hirshfield's 0066 instead. See the full Zion swatch →
Annie Sloan Equivalent of Wild Rose
Annie Sloan doesn't make a true equivalent of Wild Rose — the nearest deck color, Primer Red (PRIMER RED), is clearly different (ΔE 9.6). For an exact match, any Annie Sloan retailer can custom-tint Hirshfield's 0066 instead. See the full Primer Red swatch →
Backdrop Equivalent of Wild Rose
Backdrop has no exact twin of Wild Rose. The nearest is Punk Rock (BD-PR) at ΔE 4.8 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 8 vs 10). Compare large swatches before substituting. See the full Punk Rock swatch →
Rust-Oleum Equivalent of Wild Rose
Rust-Oleum doesn't make a true equivalent of Wild Rose — the nearest deck color, Farmhouse Red (329211), is clearly different (ΔE 11.01). For an exact match, any Rust-Oleum retailer can custom-tint Hirshfield's 0066 instead. See the full Farmhouse Red swatch →
Kompozit Equivalent of Wild Rose
The closest Kompozit equivalent of Wild Rose is Wild Rose (0066). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 9 vs 10). If Kompozit is your counter, order Wild Rose and you'll get the same color. See the full Wild Rose swatch →