Color guide · Hirshfield's · Red

Shakker Red

H0007 · #7F4340 · LRV 9 · warm red tone

H0007 · #7F4340 · LRV 9 — warm red tone, very dark — reads black in most rooms.

Shakker RedHirshfield's · H0007
The color, edge to edge.Use your own photo →
Shakker Red
HIRSHFIELD'S · H0007 · #7F4340
Brand · codeHirshfield'sH0007 · all Hirshfield's reds
LRV9Very dark — reads black in most rooms.
Undertonewarm red tone
FamilyRed
Hex · RGB · HSL#7F4340 · 127, 67, 64 · 3°, 33%, 37%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Rookwood Dark Red3
  2. 2Shakker Red9
  3. 3Cinnamon Slate19
  4. 4Rejuvenate30
Undertone and depth

What Color Is Shakker Red, Really?

Shakker Red reads as a warm red tone — very dark — reads black in most rooms. The notes below cover how Hirshfield's H0007 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Shakker Red

Shakker Red earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Reds bring energy and appetite, classic in dining rooms and front doors.

Light by light

How Lighting Changes Shakker Red

At LRV 9, Shakker Red is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.

Test it in your light, not a showroom's

Most complaints about Shakker Red are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

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Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint Hirshfield's H0007 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar Hirshfield's Colors

The nearest shades to Shakker Red within Hirshfield's's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Shakker Red · 2.8 : 1 · fails for textWhite text on Shakker Red · 7.6 : 1 · passes AA and AAA

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #7F4340 in HSL space. Pair Shakker Red with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#7F4340 + #407C7F
TRIADIC
#7F4340 · #407F43 · #43407F
ANALOGOUS
#7F405C · #7F4340 · #7F6340

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Jessica Williams

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