Primer Red
Primer Red · #7F504A · LRV 11 — warm red tone, dark — high drama, needs strong daylight or warm bulbs.
- 1Redwood0
- 2Bewitched6
- 3Primer Red11
- 4Cinnamon Slate19
- 5Rejuvenate30
What Color Is Primer Red, Really?
Primer Red reads as a warm red tone — dark — high drama, needs strong daylight or warm bulbs. The notes below cover how Annie Sloan Primer Red behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for Primer Red
Primer Red works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
How Lighting Changes Primer Red
With an LRV of 11, Primer Red is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Most complaints about Primer Red are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint Annie Sloan Primer Red directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Behr | Red BluffECC-36-3 · Behr | 1.6 | 11 | Color page → |
| Benjamin Moore | Pueblo Brown2102-30 · Benjamin Moore | 2.7 | 12 | Color page → |
| Valspar | Potter's Rock1007-9A · Valspar | 3.2 | 10.6 | Color page → |
| PPG / Glidden | Cherokee Red13-02 · PPG / Glidden | 1.5 | 11 | Color page → |
| Glidden | Sweet Tea30YR 11/219 · Glidden | 2.0 | 11 | Color page → |
| Dutch Boy | Red Mesa408-6DB · Dutch Boy | 1.4 | 11 | Color page → |
Similar Annie Sloan Colors
The nearest shades to Primer Red within Annie Sloan's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #7F504A in HSL space. Pair Primer Red with one accent and one neutral — the swatches below are starting points, not final picks.
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