Color spec
| Brand | Annie Sloan |
| Name | Primer Red |
| SKU | Primer Red |
| Hex | #7F504A |
| RGB | 127, 80, 74 |
| HSL | 7°, 26%, 39% |
| LRV | 11 |
| Undertone | warm red tone |
| Family | Red |
About Annie Sloan Primer Red
With an LRV of 11, Primer Red is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Primer Red works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches by brand
15 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
Dunn-Edwards
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Clare
Kompozit
Similar Annie Sloan colors
closest in the Annie Sloan deckThe nearest shades to Primer Red within Annie Sloan's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #7F504A in HSL space. Pair Primer Red with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Annie Sloan Primer Red Equivalents at Other Brands
Matching Primer Red from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Annie Sloan Primer Red directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Behr Equivalent of Primer Red
Behr's nearest match is Red Bluff (ECC-36-3), visually identical in normal room light (ΔE 1.58). It sits at the same lightness (LRV 11 vs 11) and carries a warm red undertone, so it substitutes for Primer Red without repainting risk. See the full Red Bluff swatch →
Benjamin Moore Equivalent of Primer Red
At Benjamin Moore, the closest color to Primer Red is Pueblo Brown (2102-30) — very close at ΔE 2.67, though not an exact twin. It sits at the same lightness (LRV 12 vs 11) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Pueblo Brown swatch →
Valspar Equivalent of Primer Red
At Valspar, the closest color to Primer Red is Potter's Rock (1007-9A) — very close at ΔE 3.2, though not an exact twin. It sits at the same lightness (LRV 10.6 vs 11) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Potter's Rock swatch →
PPG / Glidden Equivalent of Primer Red
PPG / Glidden's nearest match is Cherokee Red (13-02), visually identical in normal room light (ΔE 1.54). It sits at the same lightness (LRV 11 vs 11) and carries a warm red undertone, so it substitutes for Primer Red without repainting risk. See the full Cherokee Red swatch →
Glidden Equivalent of Primer Red
Glidden's nearest match is Sweet Tea (30YR 11/219), visually identical in normal room light (ΔE 1.96). It sits at the same lightness (LRV 11 vs 11) and carries a warm red undertone, so it substitutes for Primer Red without repainting risk. See the full Sweet Tea swatch →
Dutch Boy Equivalent of Primer Red
Dutch Boy's nearest match is Red Mesa (408-6DB), visually identical in normal room light (ΔE 1.39). It sits at the same lightness (LRV 11 vs 11) and carries a warm red undertone, so it substitutes for Primer Red without repainting risk. See the full Red Mesa swatch →
Dunn-Edwards Equivalent of Primer Red
The closest Dunn-Edwards equivalent of Primer Red is Revival Red (DET441). At ΔE 0.88 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 10 vs 11). If Dunn-Edwards is your counter, order Revival Red and you'll get the same color. See the full Revival Red swatch →
Farrow & Ball Equivalent of Primer Red
At Farrow & Ball, the closest color to Primer Red is Etruscan Red (NO. 56) — very close at ΔE 2.46, though not an exact twin. It sits at the same lightness (LRV 11 vs 11) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Etruscan Red swatch →
Diamond Vogel Equivalent of Primer Red
Diamond Vogel's nearest match is Emperor's Robe (0074), visually identical in normal room light (ΔE 1.45). It sits at the same lightness (LRV 11 vs 11) and carries a warm red undertone, so it substitutes for Primer Red without repainting risk. See the full Emperor's Robe swatch →
Hirshfield's Equivalent of Primer Red
At Hirshfield's, the closest color to Primer Red is Richardson Brick (H0010) — very close at ΔE 2.51, though not an exact twin. It sits at the same lightness (LRV 11 vs 11) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Richardson Brick swatch →
Rodda Equivalent of Primer Red
At Rodda, the closest color to Primer Red is Red Agave (R123) — very close at ΔE 3.01, though not an exact twin. It sits at the same lightness (LRV 10 vs 11) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Red Agave swatch →
C2 Paint Equivalent of Primer Red
At C2 Paint, the closest color to Primer Red is Infrared (C2-520) — very close at ΔE 2.95, though not an exact twin. It sits at the same lightness (LRV 10 vs 11) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Infrared swatch →
Clare Equivalent of Primer Red
At Clare, the closest color to Primer Red is Vintage (PNT100-DP-67) — very close at ΔE 2.4, though not an exact twin. It sits at the same lightness (LRV 10 vs 11) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Vintage swatch →
Kompozit Equivalent of Primer Red
At Kompozit, the closest color to Primer Red is Savanna (0121) — very close at ΔE 3.07, though not an exact twin. It sits at the same lightness (LRV 11 vs 11) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Savanna swatch →