Color spec
| Brand | Annie Sloan |
| Name | Coco |
| SKU | Coco |
| Hex | #8C7D66 |
| RGB | 140, 125, 102 |
| HSL | 36°, 16%, 47% |
| LRV | 21 |
| Undertone | red-orange / warm |
| Family | Neutral |
About Annie Sloan Coco
With an LRV of 21, Coco is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Coco works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Greige-leaning neutrals like this are the safe whole-home choice when you want warmth without committing to a color.
Closest matches at every US brand
20 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all neutral from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Clare
Portola Paints
Backdrop
Rust-Oleum
Kompozit
Similar Annie Sloan colors
closest in the Annie Sloan deckThe nearest shades to Coco within Annie Sloan's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #8C7D66 in HSL space. Pair Coco with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Annie Sloan Coco Equivalents at Other Brands
Matching Coco from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Annie Sloan Coco directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Coco
At Sherwin-Williams, the closest color to Coco is Resort Tan (SW 7550) — very close at ΔE 2.02, though not an exact twin. It sits at the same lightness (LRV 22 vs 21) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Resort Tan swatch →
Behr Equivalent of Coco
Behr's nearest match is Sandalwood Tan (HDC-NT-11), visually identical in normal room light (ΔE 1.56). It sits at the same lightness (LRV 22 vs 21) and carries a warm red-orange undertone, so it substitutes for Coco without repainting risk. See the full Sandalwood Tan swatch →
Benjamin Moore Equivalent of Coco
Benjamin Moore's nearest match is Everard Coffee (CW-150), visually identical in normal room light (ΔE 1.85). It sits at the same lightness (LRV 20 vs 21) and carries a warm red-orange undertone, so it substitutes for Coco without repainting risk. See the full Everard Coffee swatch →
Valspar Equivalent of Coco
Valspar's nearest match is Wild Hawk (6007-2B), visually identical in normal room light (ΔE 1.37). It sits at the same lightness (LRV 21.8 vs 21) and carries a warm red-orange undertone, so it substitutes for Coco without repainting risk. See the full Wild Hawk swatch →
PPG / Glidden Equivalent of Coco
PPG / Glidden's nearest match is Patches (PPG1024-6), visually identical in normal room light (ΔE 1.77). It sits at the same lightness (LRV 21 vs 21) and carries a warm red-orange undertone, so it substitutes for Coco without repainting risk. See the full Patches swatch →
Glidden Equivalent of Coco
Glidden's nearest match is Patches (PPG1024-6), visually identical in normal room light (ΔE 1.92). It sits at the same lightness (LRV 21 vs 21) and carries a warm red-orange undertone, so it substitutes for Coco without repainting risk. See the full Patches swatch →
Dutch Boy Equivalent of Coco
Dutch Boy's nearest match is Shelled Nut (419-5DB), visually identical in normal room light (ΔE 1.16). It sits at the same lightness (LRV 22 vs 21) and carries a warm red-orange undertone, so it substitutes for Coco without repainting risk. See the full Shelled Nut swatch →
HGTV Home by Sherwin-Williams Equivalent of Coco
At HGTV Home by Sherwin-Williams, the closest color to Coco is Resort Tan (HGSW 3452) — very close at ΔE 2.02, though not an exact twin. It runs slightly lighter (LRV 23 vs 21) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Resort Tan swatch →
Dunn-Edwards Equivalent of Coco
The closest Dunn-Edwards equivalent of Coco is Barrel Stove (DE6216). At ΔE 0.68 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 21 vs 21). If Dunn-Edwards is your counter, order Barrel Stove and you'll get the same color. See the full Barrel Stove swatch →
Magnolia Home Equivalent of Coco
Magnolia Home doesn't make a true equivalent of Coco — the nearest deck color, Boutique Gray (JG-125), is clearly different (ΔE 8.36). For an exact match, any Magnolia Home retailer can custom-tint Annie Sloan Coco instead. See the full Boutique Gray swatch →
Farrow & Ball Equivalent of Coco
Farrow & Ball's nearest match is Dauphin (NO. 54), visually identical in normal room light (ΔE 1.63). It sits at the same lightness (LRV 22 vs 21) and carries a warm red-orange undertone, so it substitutes for Coco without repainting risk. See the full Dauphin swatch →
Diamond Vogel Equivalent of Coco
Diamond Vogel's nearest match is Normandy Rocks (H115), visually identical in normal room light (ΔE 1.46). It sits at the same lightness (LRV 21 vs 21) and carries a warm red-orange undertone, so it substitutes for Coco without repainting risk. See the full Normandy Rocks swatch →
Hirshfield's Equivalent of Coco
Hirshfield's's nearest match is Moonscape (0227), visually identical in normal room light (ΔE 1.28). It sits at the same lightness (LRV 22 vs 21) and carries a warm red-orange undertone, so it substitutes for Coco without repainting risk. See the full Moonscape swatch →
Rodda Equivalent of Coco
At Rodda, the closest color to Coco is Garden Chalet (R040) — very close at ΔE 2.74, though not an exact twin. It sits at the same lightness (LRV 22 vs 21) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Garden Chalet swatch →
C2 Paint Equivalent of Coco
C2 Paint doesn't make a true equivalent of Coco — the nearest deck color, Reindeer (C2-824), is clearly different (ΔE 5.6). For an exact match, any C2 Paint retailer can custom-tint Annie Sloan Coco instead. See the full Reindeer swatch →
Clare Equivalent of Coco
Clare doesn't make a true equivalent of Coco — the nearest deck color, Dirty Chai (PNT100-DP-52), is clearly different (ΔE 5.66). For an exact match, any Clare retailer can custom-tint Annie Sloan Coco instead. See the full Dirty Chai swatch →
Portola Paints Equivalent of Coco
Portola Paints doesn't make a true equivalent of Coco — the nearest deck color, Jolene (JOLENE), is clearly different (ΔE 12.78). For an exact match, any Portola Paints retailer can custom-tint Annie Sloan Coco instead. See the full Jolene swatch →
Backdrop Equivalent of Coco
Backdrop doesn't make a true equivalent of Coco — the nearest deck color, Old Soul (BD-OS), is clearly different (ΔE 8.18). For an exact match, any Backdrop retailer can custom-tint Annie Sloan Coco instead. See the full Old Soul swatch →
Rust-Oleum Equivalent of Coco
Rust-Oleum doesn't make a true equivalent of Coco — the nearest deck color, Oat Latte (391446), is clearly different (ΔE 8.76). For an exact match, any Rust-Oleum retailer can custom-tint Annie Sloan Coco instead. See the full Oat Latte swatch →
Kompozit Equivalent of Coco
Kompozit's nearest match is Moonscape (0227), visually identical in normal room light (ΔE 1.28). It sits at the same lightness (LRV 21 vs 21) and carries a warm red-orange undertone, so it substitutes for Coco without repainting risk. See the full Moonscape swatch →