Color guide · Annie Sloan · Brown

Scandinavian Pink

Scandinavian Pink · #C67969 · LRV 27 · warm red tone

Scandinavian Pink · #C67969 · LRV 27 — warm red tone, mid-tone — versatile but shifts visibly with light.

Annie Sloan Scandinavian Pink in a cabinet
Scandinavian PinkAnnie Sloan · Scandinavian Pink
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Scandinavian Pink
ANNIE SLOAN · Scandinavian Pink · #C67969
Brand · codeAnnie SloanScandinavian Pink · all Annie Sloan browns
LRV27Mid-tone — versatile but shifts visibly with light.
Undertonewarm red tone
FamilyBrown
Hex · RGB · HSL#C67969 · 198, 121, 105 · 10°, 45%, 59%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Turkish Coffee5
  2. 2Porpoise13
  3. 3Scandinavian Pink27
Undertone and depth

What Color Is Scandinavian Pink, Really?

Scandinavian Pink reads as a warm red tone — mid-tone — versatile but shifts visibly with light. The notes below cover how Annie Sloan Scandinavian Pink behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Scandinavian Pink

Scandinavian Pink is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Browns ground a room and pair naturally with leather, wood and warm metals.

Light by light

How Lighting Changes Scandinavian Pink

Scandinavian Pink sits in the mid-range at LRV 27, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.

Test it in your light, not a showroom's

Most complaints about Scandinavian Pink are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

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Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint Annie Sloan Scandinavian Pink directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar Annie Sloan Colors

The nearest shades to Scandinavian Pink within Annie Sloan's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Scandinavian Pink · 6.3 : 1 · passes AAWhite text on Scandinavian Pink · 3.3 : 1 · large text only

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #C67969 in HSL space. Pair Scandinavian Pink with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#C67969 + #69B6C6
TRIADIC
#C67969 · #69C679 · #7969C6
ANALOGOUS
#C66988 · #C67969 · #C6A769

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Jessica Williams

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