Color spec
| Brand | Hirshfield's |
| Name | Exotica |
| SKU | 0108 |
| Hex | #7A424E |
| RGB | 122, 66, 78 |
| HSL | 347°, 30%, 37% |
| LRV | 11 |
| Undertone | warm red tone |
| Family | Red |
About Hirshfield's Exotica
With an LRV of 11, Exotica is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Exotica works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches by brand
13 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Farrow & Ball
Diamond Vogel
Rodda
Kompozit
Similar Hirshfield's colors
closest in the Hirshfield's deckThe nearest shades to Exotica within Hirshfield's's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #7A424E in HSL space. Pair Exotica with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Hirshfield's Exotica Equivalents at Other Brands
Matching Exotica from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Hirshfield's 0108 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Exotica
Sherwin-Williams has no exact twin of Exotica. The nearest is Juneberry (SW 6573) at ΔE 3.96 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 9 vs 11). Compare large swatches before substituting. See the full Juneberry swatch →
Behr Equivalent of Exotica
At Behr, the closest color to Exotica is Spiced Wine (PPU1-13) — very close at ΔE 2.48, though not an exact twin. It runs slightly darker (LRV 9 vs 11) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Spiced Wine swatch →
Benjamin Moore Equivalent of Exotica
At Benjamin Moore, the closest color to Exotica is Carter Plum (CW-355) — very close at ΔE 2.3, though not an exact twin. It sits at the same lightness (LRV 10 vs 11) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Carter Plum swatch →
PPG / Glidden Equivalent of Exotica
At PPG / Glidden, the closest color to Exotica is Purple Cabbage (PPG18-24) — very close at ΔE 3.39, though not an exact twin. It runs slightly darker (LRV 9 vs 11) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Purple Cabbage swatch →
Glidden Equivalent of Exotica
At Glidden, the closest color to Exotica is Bold Sangria (54RR 09/276) — very close at ΔE 2.75, though not an exact twin. It runs slightly darker (LRV 9 vs 11) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Bold Sangria swatch →
Dutch Boy Equivalent of Exotica
At Dutch Boy, the closest color to Exotica is Holiday Berry (303-7DB) — very close at ΔE 3.21, though not an exact twin. It runs slightly darker (LRV 8 vs 11) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Holiday Berry swatch →
HGTV Home by Sherwin-Williams Equivalent of Exotica
HGTV Home by Sherwin-Williams has no exact twin of Exotica. The nearest is Saskatoon Berry (HGSW 1022) at ΔE 3.96 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 9 vs 11). Compare large swatches before substituting. See the full Saskatoon Berry swatch →
Dunn-Edwards Equivalent of Exotica
At Dunn-Edwards, the closest color to Exotica is Garnet Evening (DEA147) — very close at ΔE 3.32, though not an exact twin. It runs slightly darker (LRV 7 vs 11) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Garnet Evening swatch →
Farrow & Ball Equivalent of Exotica
Farrow & Ball has no exact twin of Exotica. The nearest is Preference Red (NO. 297) at ΔE 3.83 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 8 vs 11). Compare large swatches before substituting. See the full Preference Red swatch →
Diamond Vogel Equivalent of Exotica
Diamond Vogel's nearest match is Sophistication (0115), visually identical in normal room light (ΔE 1.52). It runs slightly darker (LRV 9 vs 11) and carries a warm red undertone, so it substitutes for Exotica without repainting risk. See the full Sophistication swatch →
Rodda Equivalent of Exotica
Rodda has no exact twin of Exotica. The nearest is Ardent Red (R124) at ΔE 4.33 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 9 vs 11). Compare large swatches before substituting. See the full Ardent Red swatch →
Kompozit Equivalent of Exotica
The closest Kompozit equivalent of Exotica is Exotica (0108). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm red undertone and runs slightly darker (LRV 9 vs 11). If Kompozit is your counter, order Exotica and you'll get the same color. See the full Exotica swatch →