Color spec
| Brand | Hirshfield's |
| Name | Exotica |
| SKU | 0108 |
| Hex | #7A424E |
| RGB | 122, 66, 78 |
| HSL | 347°, 30%, 37% |
| LRV | 11 |
| Undertone | red / warm |
| Family | Red |
About Hirshfield's Exotica
With an LRV of 11, Exotica is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Exotica works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches at every US brand
20 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Rodda
C2 Paint
Clare
Portola Paints
Annie Sloan
Backdrop
Rust-Oleum
Kompozit
Similar Hirshfield's colors
closest in the Hirshfield's deckThe nearest shades to Exotica within Hirshfield's's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #7A424E in HSL space. Pair Exotica with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Hirshfield's Exotica Equivalents at Other Brands
Matching Exotica from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Hirshfield's 0108 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Exotica
Sherwin-Williams has no exact twin of Exotica. The nearest is Juneberry (SW 6573) at ΔE 3.96 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 9 vs 11). Compare large swatches before substituting. See the full Juneberry swatch →
Behr Equivalent of Exotica
At Behr, the closest color to Exotica is Spiced Wine (PPU1-13) — very close at ΔE 2.48, though not an exact twin. It runs slightly darker (LRV 9 vs 11) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Spiced Wine swatch →
Benjamin Moore Equivalent of Exotica
At Benjamin Moore, the closest color to Exotica is Carter Plum (CW-355) — very close at ΔE 2.3, though not an exact twin. It sits at the same lightness (LRV 10 vs 11) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Carter Plum swatch →
Valspar Equivalent of Exotica
Valspar doesn't make a true equivalent of Exotica — the nearest deck color, Red Henna (1008-7A), is clearly different (ΔE 7.67). For an exact match, any Valspar retailer can custom-tint Hirshfield's 0108 instead. See the full Red Henna swatch →
PPG / Glidden Equivalent of Exotica
At PPG / Glidden, the closest color to Exotica is Purple Cabbage (PPG18-24) — very close at ΔE 3.39, though not an exact twin. It runs slightly darker (LRV 9 vs 11) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Purple Cabbage swatch →
Glidden Equivalent of Exotica
At Glidden, the closest color to Exotica is Bold Sangria (54RR 09/276) — very close at ΔE 2.75, though not an exact twin. It runs slightly darker (LRV 9 vs 11) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Bold Sangria swatch →
Dutch Boy Equivalent of Exotica
At Dutch Boy, the closest color to Exotica is Holiday Berry (303-7DB) — very close at ΔE 3.21, though not an exact twin. It runs slightly darker (LRV 8 vs 11) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Holiday Berry swatch →
HGTV Home by Sherwin-Williams Equivalent of Exotica
HGTV Home by Sherwin-Williams has no exact twin of Exotica. The nearest is Saskatoon Berry (HGSW 1022) at ΔE 3.96 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 9 vs 11). Compare large swatches before substituting. See the full Saskatoon Berry swatch →
Dunn-Edwards Equivalent of Exotica
At Dunn-Edwards, the closest color to Exotica is Garnet Evening (DEA147) — very close at ΔE 3.32, though not an exact twin. It runs slightly darker (LRV 7 vs 11) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Garnet Evening swatch →
Magnolia Home Equivalent of Exotica
Magnolia Home doesn't make a true equivalent of Exotica — the nearest deck color, Create (JG-28), is clearly different (ΔE 6.46). For an exact match, any Magnolia Home retailer can custom-tint Hirshfield's 0108 instead. See the full Create swatch →
Farrow & Ball Equivalent of Exotica
Farrow & Ball has no exact twin of Exotica. The nearest is Preference Red (NO. 297) at ΔE 3.83 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 8 vs 11). Compare large swatches before substituting. See the full Preference Red swatch →
Diamond Vogel Equivalent of Exotica
Diamond Vogel's nearest match is Sophistication (0115), visually identical in normal room light (ΔE 1.52). It runs slightly darker (LRV 9 vs 11) and carries a warm red undertone, so it substitutes for Exotica without repainting risk. See the full Sophistication swatch →
Rodda Equivalent of Exotica
Rodda has no exact twin of Exotica. The nearest is Ardent Red (R124) at ΔE 4.33 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 9 vs 11). Compare large swatches before substituting. See the full Ardent Red swatch →
C2 Paint Equivalent of Exotica
C2 Paint doesn't make a true equivalent of Exotica — the nearest deck color, Bamboozled (C2-534), is clearly different (ΔE 5.77). For an exact match, any C2 Paint retailer can custom-tint Hirshfield's 0108 instead. See the full Bamboozled swatch →
Clare Equivalent of Exotica
Clare doesn't make a true equivalent of Exotica — the nearest deck color, Vintage (PNT100-DP-67), is clearly different (ΔE 5.87). For an exact match, any Clare retailer can custom-tint Hirshfield's 0108 instead. See the full Vintage swatch →
Portola Paints Equivalent of Exotica
Portola Paints doesn't make a true equivalent of Exotica — the nearest deck color, Future Legend (FUTURE LEGEND), is clearly different (ΔE 13.16). For an exact match, any Portola Paints retailer can custom-tint Hirshfield's 0108 instead. See the full Future Legend swatch →
Annie Sloan Equivalent of Exotica
Annie Sloan doesn't make a true equivalent of Exotica — the nearest deck color, Primer Red (PRIMER RED), is clearly different (ΔE 8.22). For an exact match, any Annie Sloan retailer can custom-tint Hirshfield's 0108 instead. See the full Primer Red swatch →
Backdrop Equivalent of Exotica
Backdrop doesn't make a true equivalent of Exotica — the nearest deck color, Stage Beauty (BD-SB), is clearly different (ΔE 10.92). For an exact match, any Backdrop retailer can custom-tint Hirshfield's 0108 instead. See the full Stage Beauty swatch →
Rust-Oleum Equivalent of Exotica
Rust-Oleum doesn't make a true equivalent of Exotica — the nearest deck color, Rainforest Green (391445), is clearly different (ΔE 38.79). For an exact match, any Rust-Oleum retailer can custom-tint Hirshfield's 0108 instead. See the full Rainforest Green swatch →
Kompozit Equivalent of Exotica
The closest Kompozit equivalent of Exotica is Exotica (0108). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm red undertone and runs slightly darker (LRV 9 vs 11). If Kompozit is your counter, order Exotica and you'll get the same color. See the full Exotica swatch →