Color spec
| Brand | Hirshfield's |
| Name | Madder |
| SKU | H0002 |
| Hex | #754C50 |
| RGB | 117, 76, 80 |
| HSL | 354°, 21%, 38% |
| LRV | 10 |
| Undertone | red / warm |
| Family | Red |
About Hirshfield's Madder
With an LRV of 10, Madder is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Madder works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches at every US brand
20 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Rodda
C2 Paint
Clare
Portola Paints
Annie Sloan
Backdrop
Rust-Oleum
Kompozit
Similar Hirshfield's colors
closest in the Hirshfield's deckThe nearest shades to Madder within Hirshfield's's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #754C50 in HSL space. Pair Madder with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Hirshfield's Madder Equivalents at Other Brands
Matching Madder from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Hirshfield's H0002 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Madder
Sherwin-Williams doesn't make a true equivalent of Madder — the nearest deck color, Red Barn (SW 7591), is clearly different (ΔE 6.94). For an exact match, any Sherwin-Williams retailer can custom-tint Hirshfield's H0002 instead. See the full Red Barn swatch →
Behr Equivalent of Madder
Behr's nearest match is Rule Breaker (MQ1-01), visually identical in normal room light (ΔE 1.52). It sits at the same lightness (LRV 10 vs 10) and carries a warm red undertone, so it substitutes for Madder without repainting risk. See the full Rule Breaker swatch →
Benjamin Moore Equivalent of Madder
The closest Benjamin Moore equivalent of Madder is New London Burgundy (HC-61). At ΔE 0.63 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 10 vs 10). If Benjamin Moore is your counter, order New London Burgundy and you'll get the same color. See the full New London Burgundy swatch →
Valspar Equivalent of Madder
Valspar doesn't make a true equivalent of Madder — the nearest deck color, Smoked Almond (1006-9A), is clearly different (ΔE 7.75). For an exact match, any Valspar retailer can custom-tint Hirshfield's H0002 instead. See the full Smoked Almond swatch →
PPG / Glidden Equivalent of Madder
PPG / Glidden's nearest match is Chianti (PPG13-06), visually identical in normal room light (ΔE 1.42). It sits at the same lightness (LRV 9 vs 10) and carries a warm red undertone, so it substitutes for Madder without repainting risk. See the full Chianti swatch →
Glidden Equivalent of Madder
Glidden's nearest match is Chianti (PPG13-06), visually identical in normal room light (ΔE 1.75). It sits at the same lightness (LRV 9 vs 10) and carries a warm red undertone, so it substitutes for Madder without repainting risk. See the full Chianti swatch →
Dutch Boy Equivalent of Madder
At Dutch Boy, the closest color to Madder is County Road (407-6DB) — very close at ΔE 3.16, though not an exact twin. It sits at the same lightness (LRV 10 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full County Road swatch →
HGTV Home by Sherwin-Williams Equivalent of Madder
HGTV Home by Sherwin-Williams doesn't make a true equivalent of Madder — the nearest deck color, Red Barn (HGSW 7591), is clearly different (ΔE 6.94). For an exact match, any HGTV Home by Sherwin-Williams retailer can custom-tint Hirshfield's H0002 instead. See the full Red Barn swatch →
Dunn-Edwards Equivalent of Madder
At Dunn-Edwards, the closest color to Madder is Burnt Crimson (DEC705) — very close at ΔE 2.38, though not an exact twin. It sits at the same lightness (LRV 10 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Burnt Crimson swatch →
Magnolia Home Equivalent of Madder
Magnolia Home doesn't make a true equivalent of Madder — the nearest deck color, Mountain Currant (JG-171), is clearly different (ΔE 7.34). For an exact match, any Magnolia Home retailer can custom-tint Hirshfield's H0002 instead. See the full Mountain Currant swatch →
Farrow & Ball Equivalent of Madder
At Farrow & Ball, the closest color to Madder is Preference Red (NO. 297) — very close at ΔE 2.62, though not an exact twin. It runs slightly darker (LRV 8 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Preference Red swatch →
Diamond Vogel Equivalent of Madder
Diamond Vogel has no exact twin of Madder. The nearest is Berry Crush (0081) at ΔE 3.74 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 10 vs 10). Compare large swatches before substituting. See the full Berry Crush swatch →
Rodda Equivalent of Madder
Rodda has no exact twin of Madder. The nearest is Cayenne (CA218) at ΔE 4.46 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 9 vs 10). Compare large swatches before substituting. See the full Cayenne swatch →
C2 Paint Equivalent of Madder
C2 Paint's nearest match is Oxford (C2-506), visually identical in normal room light (ΔE 1.17). It sits at the same lightness (LRV 9 vs 10) and carries a warm red undertone, so it substitutes for Madder without repainting risk. See the full Oxford swatch →
Clare Equivalent of Madder
At Clare, the closest color to Madder is Vintage (PNT100-DP-67) — very close at ΔE 3.01, though not an exact twin. It sits at the same lightness (LRV 10 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Vintage swatch →
Portola Paints Equivalent of Madder
Portola Paints doesn't make a true equivalent of Madder — the nearest deck color, Future Legend (FUTURE LEGEND), is clearly different (ΔE 10.63). For an exact match, any Portola Paints retailer can custom-tint Hirshfield's H0002 instead. See the full Future Legend swatch →
Annie Sloan Equivalent of Madder
Annie Sloan doesn't make a true equivalent of Madder — the nearest deck color, Primer Red (PRIMER RED), is clearly different (ΔE 5.14). For an exact match, any Annie Sloan retailer can custom-tint Hirshfield's H0002 instead. See the full Primer Red swatch →
Backdrop Equivalent of Madder
Backdrop doesn't make a true equivalent of Madder — the nearest deck color, Buenos Aires (BD-BA), is clearly different (ΔE 15.43). For an exact match, any Backdrop retailer can custom-tint Hirshfield's H0002 instead. See the full Buenos Aires swatch →
Rust-Oleum Equivalent of Madder
Rust-Oleum doesn't make a true equivalent of Madder — the nearest deck color, Rainforest Green (391445), is clearly different (ΔE 34.93). For an exact match, any Rust-Oleum retailer can custom-tint Hirshfield's H0002 instead. See the full Rainforest Green swatch →
Kompozit Equivalent of Madder
Kompozit has no exact twin of Madder. The nearest is Casandra (0088) at ΔE 3.86 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 9 vs 10). Compare large swatches before substituting. See the full Casandra swatch →