Madder
H0002 · #754C50 · LRV 10 — warm red tone, dark — high drama, needs strong daylight or warm bulbs.
- 1Redwood0
- 2Mahogany5
- 3Madder10
- 4Cinnamon Slate19
- 5Rejuvenate30
What Color Is Madder, Really?
Madder reads as a warm red tone — dark — high drama, needs strong daylight or warm bulbs. The notes below cover how Hirshfield's H0002 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for Madder
Madder works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
How Lighting Changes Madder
With an LRV of 10, Madder is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Most complaints about Madder are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint Hirshfield's H0002 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Behr | Rule BreakerMQ1-01 · Behr | 1.5 | 10 | Color page → |
| Benjamin Moore | New London BurgundyHC-61 · Benjamin Moore | 0.6 | 10 | Color page → |
| PPG / Glidden | ChiantiPPG13-06 · PPG / Glidden | 1.4 | 9 | Color page → |
| Glidden | ChiantiPPG13-06 · Glidden | 1.8 | 9 | Color page → |
| Dutch Boy | County Road407-6DB · Dutch Boy | 3.2 | 10 | Color page → |
| Dunn-Edwards | Burnt CrimsonDEC705 · Dunn-Edwards | 2.4 | 10 | Color page → |
Similar Hirshfield's Colors
The nearest shades to Madder within Hirshfield's's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #754C50 in HSL space. Pair Madder with one accent and one neutral — the swatches below are starting points, not final picks.
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