Color spec
| Brand | Hirshfield's |
| Name | Madder |
| SKU | H0002 |
| Hex | #754C50 |
| RGB | 117, 76, 80 |
| HSL | 354°, 21%, 38% |
| LRV | 10 |
| Undertone | warm red tone |
| Family | Red |
About Hirshfield's Madder
With an LRV of 10, Madder is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Madder works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches by brand
14 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Behr
Benjamin Moore
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Farrow & Ball
Diamond Vogel
Rodda
C2 Paint
Clare
Kompozit
Similar Hirshfield's colors
closest in the Hirshfield's deckThe nearest shades to Madder within Hirshfield's's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #754C50 in HSL space. Pair Madder with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Hirshfield's Madder Equivalents at Other Brands
Matching Madder from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Hirshfield's H0002 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Behr Equivalent of Madder
Behr's nearest match is Rule Breaker (MQ1-01), visually identical in normal room light (ΔE 1.52). It sits at the same lightness (LRV 10 vs 10) and carries a warm red undertone, so it substitutes for Madder without repainting risk. See the full Rule Breaker swatch →
Benjamin Moore Equivalent of Madder
The closest Benjamin Moore equivalent of Madder is New London Burgundy (HC-61). At ΔE 0.63 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 10 vs 10). If Benjamin Moore is your counter, order New London Burgundy and you'll get the same color. See the full New London Burgundy swatch →
PPG / Glidden Equivalent of Madder
PPG / Glidden's nearest match is Chianti (PPG13-06), visually identical in normal room light (ΔE 1.42). It sits at the same lightness (LRV 9 vs 10) and carries a warm red undertone, so it substitutes for Madder without repainting risk. See the full Chianti swatch →
Glidden Equivalent of Madder
Glidden's nearest match is Chianti (PPG13-06), visually identical in normal room light (ΔE 1.75). It sits at the same lightness (LRV 9 vs 10) and carries a warm red undertone, so it substitutes for Madder without repainting risk. See the full Chianti swatch →
Dutch Boy Equivalent of Madder
At Dutch Boy, the closest color to Madder is County Road (407-6DB) — very close at ΔE 3.16, though not an exact twin. It sits at the same lightness (LRV 10 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full County Road swatch →
Dunn-Edwards Equivalent of Madder
At Dunn-Edwards, the closest color to Madder is Burnt Crimson (DEC705) — very close at ΔE 2.38, though not an exact twin. It sits at the same lightness (LRV 10 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Burnt Crimson swatch →
Farrow & Ball Equivalent of Madder
At Farrow & Ball, the closest color to Madder is Preference Red (NO. 297) — very close at ΔE 2.62, though not an exact twin. It runs slightly darker (LRV 8 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Preference Red swatch →
Diamond Vogel Equivalent of Madder
Diamond Vogel has no exact twin of Madder. The nearest is Berry Crush (0081) at ΔE 3.74 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 10 vs 10). Compare large swatches before substituting. See the full Berry Crush swatch →
Rodda Equivalent of Madder
Rodda has no exact twin of Madder. The nearest is Cayenne (CA218) at ΔE 4.46 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 9 vs 10). Compare large swatches before substituting. See the full Cayenne swatch →
C2 Paint Equivalent of Madder
C2 Paint's nearest match is Oxford (C2-506), visually identical in normal room light (ΔE 1.17). It sits at the same lightness (LRV 9 vs 10) and carries a warm red undertone, so it substitutes for Madder without repainting risk. See the full Oxford swatch →
Clare Equivalent of Madder
At Clare, the closest color to Madder is Vintage (PNT100-DP-67) — very close at ΔE 3.01, though not an exact twin. It sits at the same lightness (LRV 10 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Vintage swatch →
Kompozit Equivalent of Madder
Kompozit has no exact twin of Madder. The nearest is Casandra (0088) at ΔE 3.86 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 9 vs 10). Compare large swatches before substituting. See the full Casandra swatch →