Carter Plum
CW-355 · #734450 · LRV 10 — warm red tone, dark — high drama, needs strong daylight or warm bulbs.
- 1Carter Plum10
- 2Razzle Dazzle20
- 3Retro Pink38
What Color Is Carter Plum, Really?
Carter Plum reads as a warm red tone — dark — high drama, needs strong daylight or warm bulbs. The notes below cover how Benjamin Moore CW-355 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for Carter Plum
Carter Plum works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
How Lighting Changes Carter Plum
With an LRV of 10, Carter Plum is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Most complaints about Carter Plum are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint Benjamin Moore CW-355 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Behr | Blood RoseT11-4 · Behr | 1.4 | 8 | Color page → |
| Valspar | Stoic1010-6 · Valspar | 2.2 | 7.2 | Color page → |
| PPG / Glidden | Red Red WinePPG1049-7 · PPG / Glidden | 1.5 | 8 | Color page → |
| Glidden | Red Red WinePPG1049-7 · Glidden | 1.8 | 8 | Color page → |
| Dutch Boy | Pleasantly Plum347-7DB · Dutch Boy | 3.1 | 8 | Color page → |
| Dunn-Edwards | Wine StainDEA145 · Dunn-Edwards | 2.9 | 7 | Color page → |
Similar Benjamin Moore Colors
The nearest shades to Carter Plum within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #734450 in HSL space. Pair Carter Plum with one accent and one neutral — the swatches below are starting points, not final picks.
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