Color spec
| Brand | Benjamin Moore |
| Name | Carter Plum |
| SKU | CW-355 |
| Hex | #734450 |
| RGB | 115, 68, 80 |
| HSL | 345°, 26%, 36% |
| LRV | 10 |
| Undertone | warm red tone |
| Family | Red |
About Benjamin Moore Carter Plum
With an LRV of 10, Carter Plum is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Carter Plum works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches by brand
12 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Behr
Valspar
PPG / Glidden
Glidden
Dutch Boy
Dunn-Edwards
Farrow & Ball
Diamond Vogel
Hirshfield's
C2 Paint
Kompozit
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to Carter Plum within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #734450 in HSL space. Pair Carter Plum with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Benjamin Moore Carter Plum Equivalents at Other Brands
Matching Carter Plum from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Benjamin Moore CW-355 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Behr Equivalent of Carter Plum
Behr's nearest match is Blood Rose (T11-4), visually identical in normal room light (ΔE 1.36). It runs slightly darker (LRV 8 vs 10) and carries a warm red undertone, so it substitutes for Carter Plum without repainting risk. See the full Blood Rose swatch →
Valspar Equivalent of Carter Plum
At Valspar, the closest color to Carter Plum is Stoic (1010-6) — very close at ΔE 2.22, though not an exact twin. It runs slightly darker (LRV 7.2 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Stoic swatch →
PPG / Glidden Equivalent of Carter Plum
PPG / Glidden's nearest match is Red Red Wine (PPG1049-7), visually identical in normal room light (ΔE 1.46). It runs slightly darker (LRV 8 vs 10) and carries a warm red undertone, so it substitutes for Carter Plum without repainting risk. See the full Red Red Wine swatch →
Glidden Equivalent of Carter Plum
Glidden's nearest match is Red Red Wine (PPG1049-7), visually identical in normal room light (ΔE 1.84). It runs slightly darker (LRV 8 vs 10) and carries a warm red undertone, so it substitutes for Carter Plum without repainting risk. See the full Red Red Wine swatch →
Dutch Boy Equivalent of Carter Plum
At Dutch Boy, the closest color to Carter Plum is Pleasantly Plum (347-7DB) — very close at ΔE 3.13, though not an exact twin. It runs slightly darker (LRV 8 vs 10) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Pleasantly Plum swatch →
Dunn-Edwards Equivalent of Carter Plum
At Dunn-Edwards, the closest color to Carter Plum is Wine Stain (DEA145) — very close at ΔE 2.94, though not an exact twin. It runs slightly darker (LRV 7 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Wine Stain swatch →
Farrow & Ball Equivalent of Carter Plum
At Farrow & Ball, the closest color to Carter Plum is Preference Red (NO. 297) — very close at ΔE 2.93, though not an exact twin. It runs slightly darker (LRV 8 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Preference Red swatch →
Diamond Vogel Equivalent of Carter Plum
Diamond Vogel's nearest match is Sophistication (0115), visually identical in normal room light (ΔE 1.49). It sits at the same lightness (LRV 9 vs 10) and carries a warm red undertone, so it substitutes for Carter Plum without repainting risk. See the full Sophistication swatch →
Hirshfield's Equivalent of Carter Plum
At Hirshfield's, the closest color to Carter Plum is Exotica (0108) — very close at ΔE 2.3, though not an exact twin. It sits at the same lightness (LRV 11 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Exotica swatch →
C2 Paint Equivalent of Carter Plum
C2 Paint has no exact twin of Carter Plum. The nearest is Tallulah (C2-502) at ΔE 4.02 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 8 vs 10). Compare large swatches before substituting. See the full Tallulah swatch →
Kompozit Equivalent of Carter Plum
At Kompozit, the closest color to Carter Plum is Exotica (0108) — very close at ΔE 2.3, though not an exact twin. It sits at the same lightness (LRV 9 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Exotica swatch →