Color spec
| Brand | Dutch Boy |
| Name | Pleasantly Plum |
| SKU | 347-7DB |
| Hex | #714256 |
| RGB | 113, 66, 86 |
| HSL | 334°, 26%, 35% |
| LRV | 8 |
| Undertone | magenta / warm |
| Family | Purple |
About Dutch Boy Pleasantly Plum
At LRV 8, Pleasantly Plum is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Pleasantly Plum earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches at every US brand
13 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Diamond Vogel
PPG / Glidden
Behr
Benjamin Moore
Valspar
Dunn-Edwards
Sherwin-Williams
Kompozit
Farrow & Ball
C2 Paint
Clare
Magnolia Home
Backdrop
Similar Dutch Boy colors
closest in the Dutch Boy deckThe nearest shades to Pleasantly Plum within Dutch Boy's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #714256 in HSL space. Pair Pleasantly Plum with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Dutch Boy Pleasantly Plum Equivalents at Other Brands
Matching Pleasantly Plum from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Dutch Boy 347-7DB directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Diamond Vogel Equivalent of Pleasantly Plum
The closest Diamond Vogel equivalent of Pleasantly Plum is Noble Honor (1166). At ΔE 0.93 the two are indistinguishable on a wall — it carries the same warm magenta undertone and sits at the same lightness (LRV 8 vs 8). If Diamond Vogel is your counter, order Noble Honor and you'll get the same color. See the full Noble Honor swatch →
PPG / Glidden Equivalent of Pleasantly Plum
PPG / Glidden's nearest match is Chilled Wine (PPG1045-7), visually identical in normal room light (ΔE 1.08). It sits at the same lightness (LRV 8 vs 8) and carries a warm magenta undertone, so it substitutes for Pleasantly Plum without repainting risk. See the full Chilled Wine swatch →
Benjamin Moore Equivalent of Pleasantly Plum
At Benjamin Moore, the closest color to Pleasantly Plum is Carter Plum (CW-355) — very close at ΔE 3.13, though not an exact twin. It runs slightly lighter (LRV 10 vs 8) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Carter Plum swatch →
Behr Equivalent of Pleasantly Plum
At Behr, the closest color to Pleasantly Plum is Blood Rose (T11-4) — very close at ΔE 3.3, though not an exact twin. It sits at the same lightness (LRV 8 vs 8) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Blood Rose swatch →
Dunn-Edwards Equivalent of Pleasantly Plum
Dunn-Edwards has no exact twin of Pleasantly Plum. The nearest is Wine Stain (DEA145) at ΔE 3.85 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 7 vs 8). Compare large swatches before substituting. See the full Wine Stain swatch →
Valspar Equivalent of Pleasantly Plum
Valspar has no exact twin of Pleasantly Plum. The nearest is Magician's Cloak (1009-8) at ΔE 4.36 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 8 vs 8). Compare large swatches before substituting. See the full Magician's Cloak swatch →
Kompozit Equivalent of Pleasantly Plum
Kompozit has no exact twin of Pleasantly Plum. The nearest is Exotica (0108) at ΔE 4.56 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 9 vs 8). Compare large swatches before substituting. See the full Exotica swatch →
Sherwin-Williams Equivalent of Pleasantly Plum
Sherwin-Williams has no exact twin of Pleasantly Plum. The nearest is Framboise (SW 6566) at ΔE 4.91 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 8 vs 8). Compare large swatches before substituting. See the full Framboise swatch →
Farrow & Ball Equivalent of Pleasantly Plum
Farrow & Ball doesn't make a true equivalent of Pleasantly Plum — the nearest deck color, Preference Red (NO. 297), is clearly different (ΔE 5.82). For an exact match, any Farrow & Ball retailer can custom-tint Dutch Boy 347-7DB instead. See the full Preference Red swatch →
C2 Paint Equivalent of Pleasantly Plum
C2 Paint doesn't make a true equivalent of Pleasantly Plum — the nearest deck color, Tallulah (C2-502), is clearly different (ΔE 6.72). For an exact match, any C2 Paint retailer can custom-tint Dutch Boy 347-7DB instead. See the full Tallulah swatch →
Clare Equivalent of Pleasantly Plum
Clare doesn't make a true equivalent of Pleasantly Plum — the nearest deck color, Night Groove (PNT100-DP-77), is clearly different (ΔE 8.26). For an exact match, any Clare retailer can custom-tint Dutch Boy 347-7DB instead. See the full Night Groove swatch →
Magnolia Home Equivalent of Pleasantly Plum
Magnolia Home doesn't make a true equivalent of Pleasantly Plum — the nearest deck color, Mountain Currant (JG-171), is clearly different (ΔE 12.78). For an exact match, any Magnolia Home retailer can custom-tint Dutch Boy 347-7DB instead. See the full Mountain Currant swatch →
Backdrop Equivalent of Pleasantly Plum
Backdrop doesn't make a true equivalent of Pleasantly Plum — the nearest deck color, Stage Beauty (BD-SB), is clearly different (ΔE 15.01). For an exact match, any Backdrop retailer can custom-tint Dutch Boy 347-7DB instead. See the full Stage Beauty swatch →