Color spec
| Brand | Dutch Boy |
| Name | Pleasantly Plum |
| SKU | 347-7DB |
| Hex | #714256 |
| RGB | 113, 66, 86 |
| HSL | 334°, 26%, 35% |
| LRV | 8 |
| Undertone | warm magenta tone |
| Family | Purple |
About Dutch Boy Pleasantly Plum
At LRV 8, Pleasantly Plum is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Pleasantly Plum earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
11 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
HGTV Home by Sherwin-Williams
Dunn-Edwards
Diamond Vogel
Hirshfield's
Kompozit
Similar Dutch Boy colors
closest in the Dutch Boy deckThe nearest shades to Pleasantly Plum within Dutch Boy's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #714256 in HSL space. Pair Pleasantly Plum with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Dutch Boy Pleasantly Plum Equivalents at Other Brands
Matching Pleasantly Plum from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Dutch Boy 347-7DB directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Pleasantly Plum
Sherwin-Williams has no exact twin of Pleasantly Plum. The nearest is Framboise (SW 6566) at ΔE 4.91 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 8 vs 8). Compare large swatches before substituting. See the full Framboise swatch →
Behr Equivalent of Pleasantly Plum
At Behr, the closest color to Pleasantly Plum is Blood Rose (T11-4) — very close at ΔE 3.3, though not an exact twin. It sits at the same lightness (LRV 8 vs 8) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Blood Rose swatch →
Benjamin Moore Equivalent of Pleasantly Plum
At Benjamin Moore, the closest color to Pleasantly Plum is Carter Plum (CW-355) — very close at ΔE 3.13, though not an exact twin. It runs slightly lighter (LRV 10 vs 8) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Carter Plum swatch →
Valspar Equivalent of Pleasantly Plum
Valspar has no exact twin of Pleasantly Plum. The nearest is Magician's Cloak (1009-8) at ΔE 4.36 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 8 vs 8). Compare large swatches before substituting. See the full Magician's Cloak swatch →
PPG / Glidden Equivalent of Pleasantly Plum
PPG / Glidden's nearest match is Chilled Wine (PPG1045-7), visually identical in normal room light (ΔE 1.08). It sits at the same lightness (LRV 8 vs 8) and carries a warm magenta undertone, so it substitutes for Pleasantly Plum without repainting risk. See the full Chilled Wine swatch →
Glidden Equivalent of Pleasantly Plum
Glidden's nearest match is Chilled Wine (PPG1045-7), visually identical in normal room light (ΔE 1.19). It sits at the same lightness (LRV 8 vs 8) and carries a warm magenta undertone, so it substitutes for Pleasantly Plum without repainting risk. See the full Chilled Wine swatch →
HGTV Home by Sherwin-Williams Equivalent of Pleasantly Plum
HGTV Home by Sherwin-Williams has no exact twin of Pleasantly Plum. The nearest is Framboise (HGSW 1021) at ΔE 4.91 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 8 vs 8). Compare large swatches before substituting. See the full Framboise swatch →
Dunn-Edwards Equivalent of Pleasantly Plum
Dunn-Edwards has no exact twin of Pleasantly Plum. The nearest is Wine Stain (DEA145) at ΔE 3.85 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 7 vs 8). Compare large swatches before substituting. See the full Wine Stain swatch →
Diamond Vogel Equivalent of Pleasantly Plum
The closest Diamond Vogel equivalent of Pleasantly Plum is Noble Honor (1166). At ΔE 0.93 the two are indistinguishable on a wall — it carries the same warm magenta undertone and sits at the same lightness (LRV 8 vs 8). If Diamond Vogel is your counter, order Noble Honor and you'll get the same color. See the full Noble Honor swatch →
Hirshfield's Equivalent of Pleasantly Plum
Hirshfield's has no exact twin of Pleasantly Plum. The nearest is Exotica (0108) at ΔE 4.56 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 11 vs 8). Compare large swatches before substituting. See the full Exotica swatch →
Kompozit Equivalent of Pleasantly Plum
Kompozit has no exact twin of Pleasantly Plum. The nearest is Exotica (0108) at ΔE 4.56 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 9 vs 8). Compare large swatches before substituting. See the full Exotica swatch →