Color guide · Dutch Boy · Purple

Pleasantly Plum

347-7DB · #714256 · LRV 8 · warm magenta tone

347-7DB · #714256 · LRV 8 — warm magenta tone, very dark — reads black in most rooms.

Pleasantly PlumDutch Boy · 347-7DB
The color, edge to edge.Use your own photo →
Pleasantly Plum
DUTCH BOY · 347-7DB · #714256
Brand · codeDutch Boy347-7DB · all Dutch Boy purples
LRV8Very dark — reads black in most rooms.
Undertonewarm magenta tone
FamilyPurple
Hex · RGB · HSL#714256 · 113, 66, 86 · 334°, 26%, 35%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Liberty Blue1
  2. 2Pleasantly Plum8
  3. 3Blue Nova17
  4. 4Gothic Purple24
Undertone and depth

What Color Is Pleasantly Plum, Really?

Pleasantly Plum reads as a warm magenta tone — very dark — reads black in most rooms. The notes below cover how Dutch Boy 347-7DB behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Pleasantly Plum

Pleasantly Plum earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.

Light by light

How Lighting Changes Pleasantly Plum

At LRV 8, Pleasantly Plum is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.

Test it in your light, not a showroom's

Most complaints about Pleasantly Plum are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

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Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint Dutch Boy 347-7DB directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar Dutch Boy Colors

The nearest shades to Pleasantly Plum within Dutch Boy's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Pleasantly Plum · 2.6 : 1 · fails for textWhite text on Pleasantly Plum · 8 : 1 · passes AA and AAA

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #714256 in HSL space. Pair Pleasantly Plum with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#714256 + #42715D
TRIADIC
#714256 · #567142 · #425671
ANALOGOUS
#71426E · #714256 · #714542

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Jessica Williams

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