Color spec
| Brand | C2 Paint |
| Name | Mojo |
| SKU | C2-553 |
| Hex | #904340 |
| RGB | 144, 67, 64 |
| HSL | 2°, 38%, 41% |
| LRV | 10 |
| Undertone | red / warm |
| Family | Red |
About C2 Paint Mojo
With an LRV of 10, Mojo is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Mojo works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches at every US brand
13 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Behr
Dunn-Edwards
Benjamin Moore
Diamond Vogel
Kompozit
Valspar
Farrow & Ball
Sherwin-Williams
PPG / Glidden
Dutch Boy
Magnolia Home
Backdrop
Clare
Similar C2 Paint colors
closest in the C2 Paint deckThe nearest shades to Mojo within C2 Paint's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #904340 in HSL space. Pair Mojo with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
C2 Paint Mojo Equivalents at Other Brands
Matching Mojo from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint C2 Paint C2-553 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Behr Equivalent of Mojo
The closest Behr equivalent of Mojo is Rocking Chair Red (PPF-40). At ΔE 0.79 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 10 vs 10). If Behr is your counter, order Rocking Chair Red and you'll get the same color. See the full Rocking Chair Red swatch →
Dunn-Edwards Equivalent of Mojo
The closest Dunn-Edwards equivalent of Mojo is Red Craft (DET423). At ΔE 0.85 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 10 vs 10). If Dunn-Edwards is your counter, order Red Craft and you'll get the same color. See the full Red Craft swatch →
Benjamin Moore Equivalent of Mojo
The closest Benjamin Moore equivalent of Mojo is Maple Leaf Red (2084-20). At ΔE 0.9 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 11 vs 10). If Benjamin Moore is your counter, order Maple Leaf Red and you'll get the same color. See the full Maple Leaf Red swatch →
Kompozit Equivalent of Mojo
At Kompozit, the closest color to Mojo is Lover's Kiss (0067) — very close at ΔE 2.37, though not an exact twin. It sits at the same lightness (LRV 9 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Lover's Kiss swatch →
Diamond Vogel Equivalent of Mojo
At Diamond Vogel, the closest color to Mojo is Wild Rose (0066) — very close at ΔE 2.51, though not an exact twin. It sits at the same lightness (LRV 10 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Wild Rose swatch →
PPG / Glidden Equivalent of Mojo
At PPG / Glidden, the closest color to Mojo is Crazed Cranberry (PPG13-12) — very close at ΔE 3.17, though not an exact twin. It sits at the same lightness (LRV 10 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Crazed Cranberry swatch →
Valspar Equivalent of Mojo
At Valspar, the closest color to Mojo is Muted Red (1008-5A) — very close at ΔE 3.37, though not an exact twin. It sits at the same lightness (LRV 11 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Muted Red swatch →
Sherwin-Williams Equivalent of Mojo
At Sherwin-Williams, the closest color to Mojo is Flower Pot (SW 6334) — very close at ΔE 3.43, though not an exact twin. It sits at the same lightness (LRV 10 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Flower Pot swatch →
Dutch Boy Equivalent of Mojo
Dutch Boy has no exact twin of Mojo. The nearest is Regaled Red (306-7DB) at ΔE 3.76 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 9 vs 10). Compare large swatches before substituting. See the full Regaled Red swatch →
Magnolia Home Equivalent of Mojo
Magnolia Home has no exact twin of Mojo. The nearest is Home At Last (JG-30) at ΔE 4.58 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 13 vs 10). Compare large swatches before substituting. See the full Home At Last swatch →
Farrow & Ball Equivalent of Mojo
Farrow & Ball doesn't make a true equivalent of Mojo — the nearest deck color, Radicchio (NO. 96), is clearly different (ΔE 5.18). For an exact match, any Farrow & Ball retailer can custom-tint C2 Paint C2-553 instead. See the full Radicchio swatch →
Backdrop Equivalent of Mojo
Backdrop doesn't make a true equivalent of Mojo — the nearest deck color, Punk Rock (BD-PR), is clearly different (ΔE 5.94). For an exact match, any Backdrop retailer can custom-tint C2 Paint C2-553 instead. See the full Punk Rock swatch →
Clare Equivalent of Mojo
Clare doesn't make a true equivalent of Mojo — the nearest deck color, Vintage (PNT100-DP-67), is clearly different (ΔE 6.74). For an exact match, any Clare retailer can custom-tint C2 Paint C2-553 instead. See the full Vintage swatch →