Color spec
| Brand | C2 Paint |
| Name | Mojo |
| SKU | C2-553 |
| Hex | #904340 |
| RGB | 144, 67, 64 |
| HSL | 2°, 38%, 41% |
| LRV | 10 |
| Undertone | warm red tone |
| Family | Red |
About C2 Paint Mojo
With an LRV of 10, Mojo is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Mojo works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches by brand
15 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
Kompozit
Similar C2 Paint colors
closest in the C2 Paint deckThe nearest shades to Mojo within C2 Paint's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #904340 in HSL space. Pair Mojo with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
C2 Paint Mojo Equivalents at Other Brands
Matching Mojo from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint C2 Paint C2-553 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Mojo
At Sherwin-Williams, the closest color to Mojo is Flower Pot (SW 6334) — very close at ΔE 3.43, though not an exact twin. It sits at the same lightness (LRV 10 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Flower Pot swatch →
Behr Equivalent of Mojo
The closest Behr equivalent of Mojo is Rocking Chair Red (PPF-40). At ΔE 0.79 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 10 vs 10). If Behr is your counter, order Rocking Chair Red and you'll get the same color. See the full Rocking Chair Red swatch →
Benjamin Moore Equivalent of Mojo
The closest Benjamin Moore equivalent of Mojo is Maple Leaf Red (2084-20). At ΔE 0.9 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 11 vs 10). If Benjamin Moore is your counter, order Maple Leaf Red and you'll get the same color. See the full Maple Leaf Red swatch →
Valspar Equivalent of Mojo
At Valspar, the closest color to Mojo is Muted Red (1008-5A) — very close at ΔE 3.37, though not an exact twin. It sits at the same lightness (LRV 11 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Muted Red swatch →
PPG / Glidden Equivalent of Mojo
At PPG / Glidden, the closest color to Mojo is Crazed Cranberry (PPG13-12) — very close at ΔE 3.17, though not an exact twin. It sits at the same lightness (LRV 10 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Crazed Cranberry swatch →
Glidden Equivalent of Mojo
Glidden's nearest match is Rusty Red (10YR 10/312), visually identical in normal room light (ΔE 1.66). It sits at the same lightness (LRV 10 vs 10) and carries a warm red undertone, so it substitutes for Mojo without repainting risk. See the full Rusty Red swatch →
Dutch Boy Equivalent of Mojo
Dutch Boy has no exact twin of Mojo. The nearest is Regaled Red (306-7DB) at ΔE 3.76 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 9 vs 10). Compare large swatches before substituting. See the full Regaled Red swatch →
HGTV Home by Sherwin-Williams Equivalent of Mojo
At HGTV Home by Sherwin-Williams, the closest color to Mojo is Victorious Red (HGSW 1071) — very close at ΔE 3.11, though not an exact twin. It sits at the same lightness (LRV 9 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Victorious Red swatch →
Dunn-Edwards Equivalent of Mojo
The closest Dunn-Edwards equivalent of Mojo is Red Craft (DET423). At ΔE 0.85 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 10 vs 10). If Dunn-Edwards is your counter, order Red Craft and you'll get the same color. See the full Red Craft swatch →
Magnolia Home Equivalent of Mojo
Magnolia Home has no exact twin of Mojo. The nearest is Home At Last (JG-30) at ΔE 4.58 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 13 vs 10). Compare large swatches before substituting. See the full Home At Last swatch →
Diamond Vogel Equivalent of Mojo
At Diamond Vogel, the closest color to Mojo is Wild Rose (0066) — very close at ΔE 2.51, though not an exact twin. It sits at the same lightness (LRV 10 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Wild Rose swatch →
Hirshfield's Equivalent of Mojo
Hirshfield's's nearest match is Codman Claret (H0008), visually identical in normal room light (ΔE 1.57). It sits at the same lightness (LRV 10 vs 10) and carries a warm red undertone, so it substitutes for Mojo without repainting risk. See the full Codman Claret swatch →
Rodda Equivalent of Mojo
At Rodda, the closest color to Mojo is Picante (CA227) — very close at ΔE 3.28, though not an exact twin. It sits at the same lightness (LRV 11 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Picante swatch →
Kompozit Equivalent of Mojo
At Kompozit, the closest color to Mojo is Lover's Kiss (0067) — very close at ΔE 2.37, though not an exact twin. It sits at the same lightness (LRV 9 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Lover's Kiss swatch →