Color spec
| Brand | Behr |
| Name | Cranberry |
| SKU | UL100-4 |
| Hex | #783342 |
| RGB | 120, 51, 66 |
| HSL | 347°, 40%, 34% |
| LRV | 7 |
| Undertone | warm red tone |
| Family | Red |
About Behr Cranberry
At LRV 7, Cranberry is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Cranberry earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches by brand
13 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Diamond Vogel
Hirshfield's
Annie Sloan
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Cranberry within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #783342 in HSL space. Pair Cranberry with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Cranberry Equivalents at Other Brands
Matching Cranberry from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr UL100-4 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Cranberry
At Sherwin-Williams, the closest color to Cranberry is Borscht (SW 7578) — very close at ΔE 2.52, though not an exact twin. It sits at the same lightness (LRV 6 vs 7) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Borscht swatch →
Benjamin Moore Equivalent of Cranberry
At Benjamin Moore, the closest color to Cranberry is Raisin Torte (2083-10) — very close at ΔE 2.88, though not an exact twin. It sits at the same lightness (LRV 7 vs 7) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Raisin Torte swatch →
Valspar Equivalent of Cranberry
At Valspar, the closest color to Cranberry is Pickled Beet (V041-6) — very close at ΔE 2.16, though not an exact twin. It sits at the same lightness (LRV 6.9 vs 7) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Pickled Beet swatch →
PPG / Glidden Equivalent of Cranberry
PPG / Glidden has no exact twin of Cranberry. The nearest is Merlot (PPG13-04) at ΔE 4.46 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 8 vs 7). Compare large swatches before substituting. See the full Merlot swatch →
Glidden Equivalent of Cranberry
Glidden has no exact twin of Cranberry. The nearest is Classic Burgundy (09YR 05/305) at ΔE 3.6 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 5 vs 7). Compare large swatches before substituting. See the full Classic Burgundy swatch →
Dutch Boy Equivalent of Cranberry
Dutch Boy has no exact twin of Cranberry. The nearest is Conspicuous Fuchsia (247-7DB) at ΔE 4.94 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 7 vs 7). Compare large swatches before substituting. See the full Conspicuous Fuchsia swatch →
HGTV Home by Sherwin-Williams Equivalent of Cranberry
At HGTV Home by Sherwin-Williams, the closest color to Cranberry is Borscht (HGSW 7578) — very close at ΔE 2.52, though not an exact twin. It sits at the same lightness (LRV 6 vs 7) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Borscht swatch →
Dunn-Edwards Equivalent of Cranberry
At Dunn-Edwards, the closest color to Cranberry is Garnet Evening (DEA147) — very close at ΔE 3.08, though not an exact twin. It sits at the same lightness (LRV 7 vs 7) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Garnet Evening swatch →
Magnolia Home Equivalent of Cranberry
Magnolia Home has no exact twin of Cranberry. The nearest is By The Fireplace (JG-29) at ΔE 4.39 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 6 vs 7). Compare large swatches before substituting. See the full By The Fireplace swatch →
Hirshfield's Equivalent of Cranberry
Hirshfield's's nearest match is Cordova Burgundy (0116), visually identical in normal room light (ΔE 1.39). It runs slightly lighter (LRV 9 vs 7) and carries a warm red undertone, so it substitutes for Cranberry without repainting risk. See the full Cordova Burgundy swatch →
Annie Sloan Equivalent of Cranberry
Annie Sloan has no exact twin of Cranberry. The nearest is Burgundy (BURGUNDY) at ΔE 4.99 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 5 vs 7). Compare large swatches before substituting. See the full Burgundy swatch →
Kompozit Equivalent of Cranberry
Kompozit's nearest match is Cordova Burgundy (0116), visually identical in normal room light (ΔE 1.39). It sits at the same lightness (LRV 7 vs 7) and carries a warm red undertone, so it substitutes for Cranberry without repainting risk. See the full Cordova Burgundy swatch →