Cranberry
UL100-4 · #783342 · LRV 7 — warm red tone, very dark — reads black in most rooms.
- 1Redwood0
- 2Cranberry7
- 3Million Dollar Red13
- 4Cinnamon Slate19
What Color Is Cranberry, Really?
Cranberry reads as a warm red tone — very dark — reads black in most rooms. The notes below cover how Behr UL100-4 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for Cranberry
Cranberry earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Reds bring energy and appetite, classic in dining rooms and front doors.
How Lighting Changes Cranberry
At LRV 7, Cranberry is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Most complaints about Cranberry are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint Behr UL100-4 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Sherwin-Williams | BorschtSW 7578 · Sherwin-Williams | 2.5 | 6 | Color page → |
| Benjamin Moore | Raisin Torte2083-10 · Benjamin Moore | 2.9 | 7 | Color page → |
| Valspar | Pickled BeetV041-6 · Valspar | 2.2 | 6.9 | Color page → |
| PPG / Glidden | MerlotPPG13-04 · PPG / Glidden | 4.5 | 8 | Color page → |
| Glidden | Classic Burgundy09YR 05/305 · Glidden | 3.6 | 5 | Color page → |
| Dutch Boy | Conspicuous Fuchsia247-7DB · Dutch Boy | 4.9 | 7 | Color page → |
Similar Behr Colors
The nearest shades to Cranberry within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #783342 in HSL space. Pair Cranberry with one accent and one neutral — the swatches below are starting points, not final picks.
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