Color spec
| Brand | Behr |
| Name | Vintage Merlot |
| SKU | ICC-110 |
| Hex | #763D4B |
| RGB | 118, 61, 75 |
| HSL | 345°, 32%, 35% |
| LRV | 8 |
| Undertone | warm red tone |
| Family | Red |
About Behr Vintage Merlot
At LRV 8, Vintage Merlot is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Vintage Merlot earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches by brand
13 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Vintage Merlot within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #763D4B in HSL space. Pair Vintage Merlot with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Vintage Merlot Equivalents at Other Brands
Matching Vintage Merlot from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr ICC-110 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Vintage Merlot
At Sherwin-Williams, the closest color to Vintage Merlot is Fine Wine (SW 6307) — very close at ΔE 2.93, though not an exact twin. It sits at the same lightness (LRV 7 vs 8) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Fine Wine swatch →
Benjamin Moore Equivalent of Vintage Merlot
At Benjamin Moore, the closest color to Vintage Merlot is Carter Plum (CW-355) — very close at ΔE 2.69, though not an exact twin. It runs slightly lighter (LRV 10 vs 8) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Carter Plum swatch →
Valspar Equivalent of Vintage Merlot
At Valspar, the closest color to Vintage Merlot is Stoic (1010-6) — very close at ΔE 2.86, though not an exact twin. It sits at the same lightness (LRV 7.2 vs 8) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Stoic swatch →
PPG / Glidden Equivalent of Vintage Merlot
At PPG / Glidden, the closest color to Vintage Merlot is Merlot (PPG13-04) — very close at ΔE 3.07, though not an exact twin. It sits at the same lightness (LRV 8 vs 8) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Merlot swatch →
Glidden Equivalent of Vintage Merlot
At Glidden, the closest color to Vintage Merlot is Merlot (PPG13-04) — very close at ΔE 3.07, though not an exact twin. It sits at the same lightness (LRV 8 vs 8) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Merlot swatch →
Dutch Boy Equivalent of Vintage Merlot
Dutch Boy has no exact twin of Vintage Merlot. The nearest is Holiday Berry (303-7DB) at ΔE 3.93 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 8 vs 8). Compare large swatches before substituting. See the full Holiday Berry swatch →
HGTV Home by Sherwin-Williams Equivalent of Vintage Merlot
HGTV Home by Sherwin-Williams has no exact twin of Vintage Merlot. The nearest is Borscht (HGSW 7578) at ΔE 3.92 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 6 vs 8). Compare large swatches before substituting. See the full Borscht swatch →
Dunn-Edwards Equivalent of Vintage Merlot
At Dunn-Edwards, the closest color to Vintage Merlot is Garnet Evening (DEA147) — very close at ΔE 3.2, though not an exact twin. It sits at the same lightness (LRV 7 vs 8) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Garnet Evening swatch →
Farrow & Ball Equivalent of Vintage Merlot
Farrow & Ball has no exact twin of Vintage Merlot. The nearest is Preference Red (NO. 297) at ΔE 4.33 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 8 vs 8). Compare large swatches before substituting. See the full Preference Red swatch →
Hirshfield's Equivalent of Vintage Merlot
Hirshfield's's nearest match is Exotica (0108), visually identical in normal room light (ΔE 1.64). It runs slightly lighter (LRV 11 vs 8) and carries a warm red undertone, so it substitutes for Vintage Merlot without repainting risk. See the full Exotica swatch →
Rodda Equivalent of Vintage Merlot
Rodda has no exact twin of Vintage Merlot. The nearest is Ardent Red (R124) at ΔE 4.92 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 9 vs 8). Compare large swatches before substituting. See the full Ardent Red swatch →
Kompozit Equivalent of Vintage Merlot
Kompozit's nearest match is Exotica (0108), visually identical in normal room light (ΔE 1.64). It sits at the same lightness (LRV 9 vs 8) and carries a warm red undertone, so it substitutes for Vintage Merlot without repainting risk. See the full Exotica swatch →