Vintage Merlot
ICC-110 · #763D4B · LRV 8 — warm red tone, very dark — reads black in most rooms.
- 1Vintage Merlot8
- 2Razzle Dazzle20
- 3Retro Pink38
What Color Is Vintage Merlot, Really?
Vintage Merlot reads as a warm red tone — very dark — reads black in most rooms. The notes below cover how Behr ICC-110 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for Vintage Merlot
Vintage Merlot earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
How Lighting Changes Vintage Merlot
At LRV 8, Vintage Merlot is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Most complaints about Vintage Merlot are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint Behr ICC-110 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Sherwin-Williams | Fine WineSW 6307 · Sherwin-Williams | 2.9 | 7 | Color page → |
| Benjamin Moore | Carter PlumCW-355 · Benjamin Moore | 2.7 | 10 | Color page → |
| Valspar | Stoic1010-6 · Valspar | 2.9 | 7.2 | Color page → |
| PPG / Glidden | MerlotPPG13-04 · PPG / Glidden | 3.1 | 8 | Color page → |
| Glidden | MerlotPPG13-04 · Glidden | 3.1 | 8 | Color page → |
| Dutch Boy | Holiday Berry303-7DB · Dutch Boy | 3.9 | 8 | Color page → |
Similar Behr Colors
The nearest shades to Vintage Merlot within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #763D4B in HSL space. Pair Vintage Merlot with one accent and one neutral — the swatches below are starting points, not final picks.
Have you painted with Vintage Merlot?
Rate it — one tap helps the next reader decide.
Ask a Question