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BEHR · S140-7

Behr Deco Red#732F3C · LRV 6

Deco Red reads as a red / warm — very dark — reads black in most rooms. The notes below cover the spec, what Behr S140-7 actually looks like under different light, and the closest matches at competing US brands.

SEE IN A ROOM → CALCULATE PAINT NEEDED →
BEHR DECO RED
RGB 115, 47, 60 LRV 6

Color spec

Brand Behr
Name Deco Red
SKU S140-7
Hex #732F3C
RGB 115, 47, 60
HSL 349°, 42%, 32%
LRV 6
Undertone red / warm
Family Red

About Behr Deco Red

At LRV 6, Deco Red is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.

Deco Red earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Reds bring energy and appetite, classic in dining rooms and front doors.

Kompozit alternative

The closest hex in the Kompozit deck, ranked by ΔE2000 (perceptual color difference). ΔE under 2 is indistinguishable to most eyes; under 5 is a very close visual match.

KOMPOZIT
Sophistication
SKU 0115 · #713545 · LRV 6
ΔE 3 (close)
SHOP KOMPOZIT ON AMAZON →

Closest matches at every US brand

9 brands · top 5 each

5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.

Sherwin-Williams

1,526 colors in deck · best ΔE 2.01
All red at Sherwin-Williams →
SW 7578
#72353D
Borscht
ΔE 2.01 · LRV 6
SW 6307
#723941
Fine Wine
ΔE 2.93 · LRV 7
SW 7583
#7C3239
Wild Currant
ΔE 3.51 · LRV 7
SW 7584
#6E3637
Red Theatre
ΔE 4.51 · LRV 6
SW 7592
#753531
Crabby Apple
ΔE 6.73 · LRV 7

Benjamin Moore

3,934 colors in deck · best ΔE 2.76
All red at Benjamin Moore →
2083-10
#73383F
Raisin Torte
ΔE 2.76 · LRV
CC-32
#693541
Radicchio
ΔE 3.66 · LRV
AF-300
#763637
Dinner Party
ΔE 4.7 · LRV 8
2075-10
#663347
Dark Burgundy
ΔE 6.07 · LRV 7
2085-10
#6E3731
Arroyo Red
ΔE 7.42 · LRV

Valspar

2,858 colors in deck · best ΔE 2.98
All red at Valspar →
P079
#6A2E34
Lovestruck
ΔE 2.98 · LRV 5.3
T503
#78363C
Fire Agate
ΔE 3.05 · LRV 7
V041-6
#7C3147
Pickled Beet
ΔE 3.42 · LRV 6.9
V042-6
#80323C
Rushing Red
ΔE 3.49 · LRV 7.2
V080-6
#703D3D
Molten Sulphur
ΔE 5.66 · LRV 7.1

Magnolia Home

160 colors in deck · best ΔE 3.13
All red at Magnolia Home →
JG-29
#702F34
By The Fireplace
ΔE 3.13 · LRV 6
JG-28
#85353D
Create
ΔE 4.9 · LRV 8
JG-171
#664840
Mountain Currant
ΔE 12.72 · LRV 8
JG-155
#584445
Moody Fig
ΔE 13.44 · LRV 7
JG-102
#4B3C49
Plum Suede
ΔE 15.24 · LRV 5

Dunn-Edwards

1,696 colors in deck · best ΔE 3.42
All red at Dunn-Edwards →
DEA147
#763B42
Garnet Evening
ΔE 3.42 · LRV 7
DEA144
#753A58
Passionate Plum
ΔE 8.45 · LRV 8
DEA145
#69444F
Wine Stain
ΔE 8.48 · LRV 8
DEA195
#663C55
Primitive Plum
ΔE 9.8 · LRV 7
DEA148
#6B443D
Sunken Ship
ΔE 10.09 · LRV 8

PPG / Glidden

2,088 colors in deck · best ΔE 4.83
All red at PPG / Glidden →
13-04
#723F45
Merlot
ΔE 4.83 · LRV 8
1055-7
#774041
Bordeaux
ΔE 5.74 · LRV 8
1049-7
#71424A
Red Red Wine
ΔE 5.94 · LRV 8
1053-7
#6C403E
Burgundy Wine
ΔE 7.32 · LRV 7
13-03
#6C403E
Burgundy Wine
ΔE 7.32 · LRV 7

Farrow & Ball

132 colors in deck · best ΔE 6.57
All red at Farrow & Ball →
NO. 297
#6D4247
Preference Red
ΔE 6.57 · LRV 8
NO. 222
#5D3B42
Brinjal
ΔE 8.22 · LRV 6
NO. 254
#50414C
Pelt
ΔE 15.1 · LRV 6
NO. 36
#534644
Mahogany
ΔE 16.71 · LRV 7
NO. 294
#494248
Paean Black
ΔE 18.33 · LRV 6

Backdrop

30 colors in deck · best ΔE 8.36
All red at Backdrop →
BD-SB
#7C2F2A
Stage Beauty
ΔE 8.36 · LRV 5
BD-PR
#A22D31
Punk Rock
ΔE 12.37 · LRV 8
BD-IT
#5C4435
It's a Date
ΔE 16.96 · LRV 7
BD-LC
#3F4458
Last Call
ΔE 23.36 · LRV 6
BD-AH
#3D423E
After Hours
ΔE 28.8 · LRV 6

Clare

78 colors in deck · best ΔE 9.41
All red at Clare →
PNT100-DP-67
#7C4D4C
Vintage
ΔE 9.41 · LRV 10
PNT100-DP-77
#604B56
Night Groove
ΔE 13.66 · LRV 8
PNT100-DP-55
#515052
Blackest
ΔE 21.76 · LRV 8
PNT100-DP-54
#484745
Blackish
ΔE 22.62 · LRV 6
PNT100-DP-42
#545E66
Goodnight Moon
ΔE 28.41 · LRV 11

Similar Behr colors

closest in the Behr deck

The nearest shades to Deco Red within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

S-H-170
Red Brick
LRV 6
S-H-160
Sly Fox
LRV 5
UL100-4
Cranberry
LRV 7
S150-7
Fire Roasted
LRV 5
S160-7
Red Chipotle
LRV 7
170F-7
Leather Bound
LRV 6

Coordinated palette

Generated by hue-rotating #732F3C in HSL space. Pair Deco Red with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#732F3C + #2F7366
TRIADIC
#732F3C · #3C732F · #2F3C73
ANALOGOUS
#732F5E · #732F3C · #73442F

Accessibility (WCAG contrast)

Sample text on white
9.54:1 AAA
Sample text on black
2.2:1 fail

WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.

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