Sherwin-Williams Pure White#EDECE6 · LRV 84
Why this color. Joanna Gaines' go-to white for trim and cabinets; Magnolia Network mainstay.
Pure White reads as a yellow / warm — very light — near-white, broadens small spaces. The notes below cover the spec, what Sherwin-Williams SW 7005 actually looks like under different light, and the closest matches at competing US brands.
Color spec
| Brand | Sherwin-Williams |
| Name | Pure White |
| SKU | SW 7005 |
| Hex | #EDECE6 |
| RGB | 237, 236, 230 |
| HSL | 51°, 16%, 92% |
| LRV | 84 |
| Undertone | yellow / warm |
| Family | White |
Kompozit alternative
The closest hex in the Kompozit deck, ranked by ΔE2000 (perceptual color difference). ΔE under 2 is indistinguishable to most eyes; under 5 is a very close visual match.
Closest matches at every US brand
9 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all white from that brand.
PPG / Glidden
Dunn-Edwards
Magnolia Home
Valspar
Behr
Benjamin Moore
Backdrop
Clare
Farrow & Ball
Coordinated palette
Generated by hue-rotating #EDECE6 in HSL space. Pair Pure White with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.