CP

Sherwin-Williams Pure WhiteSW 7005 · #EDECE6 · LRV 84

Why this color. Joanna Gaines' go-to white for trim and cabinets; Magnolia Network mainstay.

Pure White reads as a yellow / warm — very light — near-white, broadens small spaces. The notes below cover the spec, what Sherwin-Williams SW 7005 actually looks like under different light, and the closest matches at competing US brands.

SHERWIN-WILLIAMS PURE WHITE
RGB 237, 236, 230LRV 84

Color spec

BrandSherwin-Williams
NamePure White
SKUSW 7005
Hex#EDECE6
RGB237, 236, 230
HSL51°, 16%, 92%
LRV84
Undertoneyellow / warm
FamilyWhite

About Sherwin-Williams Pure White

Pure White is very light — LRV 84, close to white. It opens up small or dim rooms and keeps walls feeling airy. Its yellow undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In north light it can read slightly cooler; a warm white trim alongside keeps it from going clinical.

Pure White shines on ceilings, trim and in small or low-light rooms where you need to stretch the light — and as a calm whole-home backdrop. As a white, it's a natural for trim, ceilings and cabinets, and a clean backdrop for art.

Closest matches by brand

19 brands within ΔE 5

The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all white from that brand.

Behr

5,644 colors in deck · best ΔE 0.65
All white at Behr →
DC-002 · #EBEBE6 · ΔE 0.65 · LRV 83
BWC-13 · #ECECE4 · ΔE 1.16 · LRV 83
PPU7-12 · #EEEBE3 · ΔE 1.18 · LRV 83
790C-1 · #EBECE4 · ΔE 1.51 · LRV 83

Benjamin Moore

3,934 colors in deck · best ΔE 1.59
All white at Benjamin Moore →
2141-70 · #ECECE3 · ΔE 1.59 · LRV 81
OC-59 · #ECECE3 · ΔE 1.59 · LRV 81
877 · #F0EBE4 · ΔE 1.92 · LRV 82
OC-71 · #F0EBE4 · ΔE 1.92 · LRV 82

Valspar

2,858 colors in deck · best ΔE 0.99
All white at Valspar →
7006-10 · #EBECE6 · ΔE 0.99 · LRV 83.2
7007-2 · #EDEDE9 · ΔE 1 · LRV 85
7006-4 · #F0EDE7 · ΔE 1.05 · LRV 84.8
8007-6G · #ECEBE8 · ΔE 1.5 · LRV 83

PPG / Glidden

2,132 colors in deck · best ΔE 0.53
All white at PPG / Glidden →
PPG1025-1 · #EDEBE5 · ΔE 0.53 · LRV 83
PPG1172-1 · #EDEDEA · ΔE 1.46 · LRV 85
PPG1006-1 · #EDEDE4 · ΔE 1.59 · LRV 84
PPG1002-1 · #EDEAE7 · ΔE 2.08 · LRV 83

Glidden

3,101 colors in deck · best ΔE 0
All white at Glidden →
PPG1025-1 · #EDECE6 · ΔE 0 · LRV 84
PPG1002-1 · #EDEBE7 · ΔE 1.24 · LRV 83
70YY 83/037 · #EFEBE5 · ΔE 1.52 · LRV 83
30GY 83/043 · #EAECE5 · ΔE 1.64 · LRV 83

Dutch Boy

1,340 colors in deck · best ΔE 0.71
All white at Dutch Boy →
022W · #ECEAE3 · ΔE 0.71 · LRV 82
020W · #F1EEE6 · ΔE 1.26 · LRV 86
021W · #EFECE3 · ΔE 1.48 · LRV 84
024W · #EDEAE0 · ΔE 1.89 · LRV 82
HGSW 4006 · #EDECE6 · ΔE 0 · LRV 84
HGSW 7005 · #EDECE6 · ΔE 0 · LRV 84
HGSW 4027 · #ECECE7 · ΔE 0.6 · LRV 84
HGSW 4004 · #EEECE3 · ΔE 1.35 · LRV 84

Dunn-Edwards

2,298 colors in deck · best ΔE 0.21
All white at Dunn-Edwards →
DE6274 · #ECEBE5 · ΔE 0.21 · LRV 77
DET649 · #ECEBE5 · ΔE 0.21 · LRV 83
DEHW05 · #EBEBE6 · ΔE 0.65 · LRV 83
DEHW01 · #ECEBE3 · ΔE 0.97 · LRV 83

Magnolia Home

160 colors in deck · best ΔE 0.48
All white at Magnolia Home →
JG-111 · #EDECE5 · ΔE 0.48 · LRV 84
JG-107 · #F1EFE8 · ΔE 0.88 · LRV 86
JG-23 · #EEE8DB · ΔE 3.47 · LRV 81
JG-33 · #EFEBDB · ΔE 4.21 · LRV 83

Farrow & Ball

209 colors in deck · best ΔE 2.02
All white at Farrow & Ball →
NO. 273 · #ECEBE9 · ΔE 2.02 · LRV 83
NO. 2003 · #F3EFE3 · ΔE 2.78 · LRV 86
NO. 269 · #E8EEEA · ΔE 3.22 · LRV 84

Diamond Vogel

1,386 colors in deck · best ΔE 0.62
All white at Diamond Vogel →
OW3 · #EDEBE4 · ΔE 0.62 · LRV 83
0558 · #EFEBE3 · ΔE 1.53 · LRV 84
0446 · #E9ECE6 · ΔE 1.94 · LRV 83
0412 · #EEEDE2 · ΔE 2.28 · LRV 84

Hirshfield's

1,469 colors in deck · best ΔE 1.43
All white at Hirshfield's →
0017 · #ECEAE1 · ΔE 1.43 · LRV 81
0446 · #E9ECE6 · ΔE 1.94 · LRV 82
0558 · #F0ECE2 · ΔE 2.02 · LRV 83
0032 · #EAEBE1 · ΔE 2.3 · LRV 81

Rodda

357 colors in deck · best ΔE 0.43
All white at Rodda →
CA019 · #EBEAE4 · ΔE 0.43 · LRV 82
R008 · #EEEEE7 · ΔE 0.84 · LRV 86
CA043 · #EEEAE3 · ΔE 1.48 · LRV 82
R002 · #EFEDEA · ΔE 1.74 · LRV 85

C2 Paint

580 colors in deck · best ΔE 1.56
All white at C2 Paint →
C2-867 · #EEEAE2 · ΔE 1.56 · LRV 83
C2-740 · #EBECE9 · ΔE 1.57 · LRV 84
C2-980 · #EDE9E1 · ΔE 1.62 · LRV 82
C2-547 · #F2EAE3 · ΔE 3.36 · LRV 83

Clare

78 colors in deck · best ΔE 1.98
All white at Clare →
PNT100-LT-12 · #EAEAE8 · ΔE 1.98 · LRV 82
PNT100-LT-05 · #E6E6E4 · ΔE 2.32 · LRV 79
PNT100-LT-06 · #E3E7E4 · ΔE 2.82 · LRV 79
PNT100-LT-24 · #F8F0E9 · ΔE 3.53 · LRV 88

Portola Paints

69 colors in deck · best ΔE 1.35
All white at Portola Paints →
ORIGAMI · #F1EEE9 · ΔE 1.35 · LRV 86
ELLIE · #EAE8E6 · ΔE 2.35 · LRV 81
KASHMIR · #F0E9E0 · ΔE 2.91 · LRV 82

Backdrop

30 colors in deck · best ΔE 1.79
All white at Backdrop →
BD-JA · #EFEDE3 · ΔE 1.79 · LRV 86
BD-TR · #F4F2E7 · ΔE 2.51 · LRV 92

Rust-Oleum

16 colors in deck · best ΔE 4.67
All white at Rust-Oleum →
285140 · #F6F7F9 · ΔE 4.67 · LRV 93

Kompozit

1,321 colors in deck · best ΔE 1.43
All white at Kompozit →
0017 · #ECEAE1 · ΔE 1.43 · LRV 82
0446 · #E9ECE6 · ΔE 1.94 · LRV 83
0558 · #F0ECE2 · ΔE 2.02 · LRV 84
0032 · #EAEBE1 · ΔE 2.3 · LRV 82

Similar Sherwin-Williams colors

closest in the Sherwin-Williams deck

The nearest shades to Pure White within Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

SW 9582 · LRV 84
SW 9622 · LRV 83
SW 9542 · LRV 83
SW 9504 · LRV 84
SW 7004 · LRV 83
SW 9543 · LRV 82

Coordinated palette

Generated by hue-rotating #EDECE6 in HSL space. Pair Pure White with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#EDECE6 + #E6E7ED
TRIADIC
#EDECE6 · #E6EDEC · #ECE6ED
ANALOGOUS
#EDE9E6 · #EDECE6 · #EBEDE6

Accessibility (WCAG contrast)

Sample text on white
1.18:1fail
Sample text on black
17.74:1AAA

WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.

Sherwin-Williams Pure White Equivalents at Other Brands

Matching Pure White from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Sherwin-Williams SW 7005 directly — these equivalents are for when you'd rather stay inside one brand's own deck.

Behr Equivalent of Pure White

Behr's nearest match is Smoky White (BWC-13), visually identical in normal room light (ΔE 1.16). It sits at the same lightness (LRV 83 vs 84) and carries a warm yellow undertone, so it substitutes for Pure White without repainting risk. See the full Smoky White swatch →

Benjamin Moore Equivalent of Pure White

Benjamin Moore's nearest match is Vanilla Milkshake (2141-70), visually identical in normal room light (ΔE 1.59). It runs slightly darker (LRV 81 vs 84) and carries a warm yellow undertone, so it substitutes for Pure White without repainting risk. See the full Vanilla Milkshake swatch →

Valspar Equivalent of Pure White

The closest Valspar equivalent of Pure White is Cool Gray (7006-10). At ΔE 0.99 the two are indistinguishable on a wall — it carries the same cool green undertone and sits at the same lightness (LRV 83.2 vs 84). If Valspar is your counter, order Cool Gray and you'll get the same color. See the full Cool Gray swatch →

PPG / Glidden Equivalent of Pure White

The closest PPG / Glidden equivalent of Pure White is Commercial White (PPG1025-1). At ΔE 0.53 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 83 vs 84). If PPG / Glidden is your counter, order Commercial White and you'll get the same color. See the full Commercial White swatch →

Glidden Equivalent of Pure White

The closest Glidden equivalent of Pure White is Commercial White (PPG1025-1). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm yellow undertone and sits at the same lightness (LRV 84 vs 84). If Glidden is your counter, order Commercial White and you'll get the same color. See the full Commercial White swatch →

Dutch Boy Equivalent of Pure White

Dutch Boy's nearest match is Pristine Pearl (021W), visually identical in normal room light (ΔE 1.48). It sits at the same lightness (LRV 84 vs 84) and carries a warm yellow undertone, so it substitutes for Pure White without repainting risk. See the full Pristine Pearl swatch →

HGTV Home by Sherwin-Williams Equivalent of Pure White

The closest HGTV Home by Sherwin-Williams equivalent of Pure White is Pure White (HGSW 4006). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm yellow undertone and sits at the same lightness (LRV 84 vs 84). If HGTV Home by Sherwin-Williams is your counter, order Pure White and you'll get the same color. See the full Pure White swatch →

Dunn-Edwards Equivalent of Pure White

The closest Dunn-Edwards equivalent of Pure White is Frostbite (DE6274). At ΔE 0.21 the two are indistinguishable on a wall — it carries the same warm yellow undertone and runs noticeably darker (LRV 77 vs 84). If Dunn-Edwards is your counter, order Frostbite and you'll get the same color. See the full Frostbite swatch →

Magnolia Home Equivalent of Pure White

The closest Magnolia Home equivalent of Pure White is Panna Cotta (JG-111). At ΔE 0.48 the two are indistinguishable on a wall — it carries the same warm yellow undertone and sits at the same lightness (LRV 84 vs 84). If Magnolia Home is your counter, order Panna Cotta and you'll get the same color. See the full Panna Cotta swatch →

Farrow & Ball Equivalent of Pure White

At Farrow & Ball, the closest color to Pure White is Wevet (NO. 273) — very close at ΔE 2.02, though not an exact twin. It sits at the same lightness (LRV 83 vs 84) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Wevet swatch →

Diamond Vogel Equivalent of Pure White

The closest Diamond Vogel equivalent of Pure White is Cotton White (OW3). At ΔE 0.62 the two are indistinguishable on a wall — it carries the same warm yellow undertone and sits at the same lightness (LRV 83 vs 84). If Diamond Vogel is your counter, order Cotton White and you'll get the same color. See the full Cotton White swatch →

Hirshfield's Equivalent of Pure White

Hirshfield's's nearest match is Sealskin Shadow (0446), visually identical in normal room light (ΔE 1.94). It runs slightly darker (LRV 82 vs 84) and carries a cool green undertone, so it substitutes for Pure White without repainting risk. See the full Sealskin Shadow swatch →

Rodda Equivalent of Pure White

The closest Rodda equivalent of Pure White is Snow White (R008). At ΔE 0.84 the two are indistinguishable on a wall — it carries the same warm yellow undertone and runs slightly lighter (LRV 86 vs 84). If Rodda is your counter, order Snow White and you'll get the same color. See the full Snow White swatch →

C2 Paint Equivalent of Pure White

C2 Paint's nearest match is Whiteout (C2-740), visually identical in normal room light (ΔE 1.57). It sits at the same lightness (LRV 84 vs 84) and carries a cool green undertone, so it substitutes for Pure White without repainting risk. See the full Whiteout swatch →

Clare Equivalent of Pure White

Clare's nearest match is Classic (PNT100-LT-12), visually identical in normal room light (ΔE 1.98). It runs slightly darker (LRV 82 vs 84) and carries a true neutral undertone, so it substitutes for Pure White without repainting risk. See the full Classic swatch →

Portola Paints Equivalent of Pure White

Portola Paints's nearest match is Origami (ORIGAMI), visually identical in normal room light (ΔE 1.35). It runs slightly lighter (LRV 86 vs 84) and carries a near-white undertone, so it substitutes for Pure White without repainting risk. See the full Origami swatch →

Backdrop Equivalent of Pure White

Backdrop's nearest match is Jane (BD-JA), visually identical in normal room light (ΔE 1.79). It runs slightly lighter (LRV 86 vs 84) and carries a warm yellow undertone, so it substitutes for Pure White without repainting risk. See the full Jane swatch →

Rust-Oleum Equivalent of Pure White

Rust-Oleum has no exact twin of Pure White. The nearest is Linen White (285140) at ΔE 4.67 — close, but the difference shows next to trim and in side light. It runs noticeably lighter (LRV 93 vs 84). Compare large swatches before substituting. See the full Linen White swatch →

Kompozit Equivalent of Pure White

Kompozit's nearest match is Sealskin Shadow (0446), visually identical in normal room light (ΔE 1.94). It sits at the same lightness (LRV 83 vs 84) and carries a cool green undertone, so it substitutes for Pure White without repainting risk. See the full Sealskin Shadow swatch →

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