CP
PAINT COLOR COMPARISON

Sherwin-WilliamsPure Whitevs Sherwin-WilliamsHigh Reflective White

Why this comparison. High Reflective White is SW’s brightest white; Pure White softens it just enough for trim that flatters.

Pure White and High Reflective White are very close (ΔE 2.51). The difference shows up most in side-by-side comparison and under specific light.

SHERWIN-WILLIAMS · SW 7005
Pure White
#EDECE6 · LRV 84
Undertone: yellow / warm
SHERWIN-WILLIAMS · SW 7757
High Reflective White
#F4F2E7 · LRV 93
Undertone: near-white

The numbers

ΔE2000
2.51
Very close
Perceptual color distance — lower = more similar
LRV DELTA
9
High Reflective White is lighter
Light reflectance: how bright on a wall
UNDERTONE
Different
Pure White: yellow / warm
High Reflective White: near-white

High Reflective White is slightly lighter (LRV 93 vs 84, 9-point delta).

Specs side by side

SpecPure WhiteHigh Reflective White
BrandSherwin-WilliamsSherwin-Williams
SKUSW 7005SW 7757
Hex#EDECE6#F4F2E7
RGB237, 236, 230244, 242, 231
LRV8493
Undertoneyellow / warmnear-white
FamilyWhiteWhite

When to pick which

PICK PURE WHITE
Sherwin-Williams Pure White

Best when you want a warmer wall feel — pairs well with brass, oak, and creams.

PICK HIGH REFLECTIVE WHITE
Sherwin-Williams High Reflective White

Best when you want the slightly lighter, airier read.

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