Color spec
| Brand | Sherwin-Williams |
| Name | High Reflective White |
| SKU | SW 7757 |
| Hex | #F4F2E7 |
| RGB | 244, 242, 231 |
| HSL | 51°, 37%, 93% |
| LRV | 93 |
| Undertone | near-white with a hint of color |
| Family | White |
What Color Is High Reflective White, Really?
High Reflective White SW 7757 is a very bright white. Its hex is #F4F2E7 and its LRV is 93, which is about as high as architectural paint goes, so it reflects nearly all the light in a room. It is not a pure, colorless white on paper: the hue reads at 51 degrees, in the yellow range, which leaves a faint warm softness under all that brightness.
People use it when they want maximum light and the cleanest possible white. It is one of the brightest whites in the Sherwin-Williams deck, which makes it a standard choice for ceilings, for trim that has to look crisp against colored walls, and for small or windowless rooms that need every bit of reflected light. On walls in a bright room it delivers a gallery-like, stripped-back look.
The catch is the same as the benefit. At LRV 93 it shows everything: drywall seams, roller marks, nail pops, and any dust or scuff on the surface. It also throws a lot of light back at you, which in a south-facing room in full sun can feel glaring. And because it is so bright, any adjacent white will look dirty next to it.
High Reflective White is close to neutral but not perfectly so. The hue sits at 51 degrees, in the yellow band, which is what stops it feeling blue or clinical. Its hex #F4F2E7 shows this directly: the blue channel is a little lower than the red and green, leaving a very slight cream cast.
At this brightness the undertone is hard to notice on its own. It shows up only in comparison. Against a truly cool, blue-based white, High Reflective White looks faintly warm. Against a cream or an off-white it looks unmistakably clean and bright, and the cream will look dingy beside it.
That comparison effect is the real thing to plan for. If your existing trim, ceiling, or cabinets are an older warm white, painting one surface in High Reflective White will make every neighboring surface look tired. Either commit to it throughout the room or keep it to a ceiling where no side-by-side comparison happens.
Best Rooms and Uses for High Reflective White
Ceilings are its most common job. At LRV 93 it lifts a room, keeps low ceilings from pressing down, and gives colored walls a clean top edge. It performs the same role on trim, doors, and casings against mid-tone or dark walls, where the strong contrast is the point.
On walls it belongs in rooms that need light or want a stripped-back look: north-facing rooms, interior hallways, laundry and utility spaces, small bathrooms, studios, and galleries. In a bright south-facing living room it can be too much, since there is already plenty of light to reflect.
On cabinets it gives a crisp, modern white with no cream in it. Be honest about surface prep first, because at this brightness every filled hole and sanding scratch shows. Outdoors it works as a bright trim white against darker siding, though it will need washing more often than a softer white.
How Lighting Changes High Reflective White
At LRV 93 the color reflects nearly all available light, so it stays bright in any condition. What changes is comfort. North-facing rooms give cool, flat daylight, and there High Reflective White reads at its cleanest and coolest, close to a pure white. That makes it a good fix for a dark north room that needs brightness back.
South and west rooms are the opposite problem. In direct sun the walls can bounce enough light to feel glaring, and the surface loses all shading, which flattens architectural detail. East rooms are bright in the morning and easier later.
Bulbs shift it slightly. Warm 2700K light brings out the faint yellow and makes it feel softer and more livable at night. Cool 4000K and daylight bulbs make it read stark and blue-white. Because the color has so little of its own character, your light source largely decides how it feels.
Most complaints about High Reflective White are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
TEST IT IN YOUR LIGHT →High Reflective White vs Similar Colors
Pure White SW 7005 at LRV 84 and hex #EDECE6 is the usual alternative. It is nine points less reflective and slightly softer, which makes it easier to live with on walls and gentler in bright rooms. Choose High Reflective White when you need maximum brightness or crisp trim against dark walls, and Pure White when you want a clean white that does not shout.
Across brands, Farrow and Ball Wimborne White No. 239 and Backdrop Tabula Rasa BD-TR share the identical hex at deltaE 0, though published LRVs differ at 89 and 92 because brands measure differently. Behr Snowy Egret PWN-50 at deltaE 0.56, Benjamin Moore Capitol White CW-10 at deltaE 0.86, and Valspar Cravat 8007-5C at deltaE 0.89 are all effectively the same color.
Magnolia Home Silos White JG-107 at deltaE 1.89 and Rodda Silk CA002 at deltaE 2.37 are very close, so sample first. Clare Wing It at deltaE 4.02 and Rust-Oleum Chiffon Cream 329598 at deltaE 4.22 are close but visibly different side by side.
Colors That Go With High Reflective White
The best partners are colors with real depth, since almost nothing contrasts with a 93 LRV white except distance. Mid-tone and dark walls, natural wood, black metal, and stone all gain definition beside it. Brass and warm wood take the edge off its brightness, while chrome and stainless reinforce the cool, clean read.
Inside the Sherwin-Williams line, its nearest relatives are all a step softer and warmer. Cheviot SW 9503 at LRV 89 and Frost Bite SW 9505 at LRV 88 are slightly less bright, Roman Column SW 7562 at LRV 88 and Cotton White SW 7104 at LRV 87 lean more clearly cream, and White Flour SW 7102 at LRV 87 and Whitetail SW 7103 at LRV 86 sit lower still.
Do not mix these with High Reflective White in the same sightline. At this end of the scale a four-point LRV gap does not read as a designed contrast, it reads as the older paint looking dirty.
Need It From Another Brand?
Any paint counter can custom-tint Sherwin-Williams SW 7757 directly — but if you would rather stay in one brand's own deck, these are the closest stock matches:
Similar Sherwin-Williams colors
closest in the Sherwin-Williams deckThe nearest shades to High Reflective White within Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #F4F2E7 in HSL space. Pair High Reflective White with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
The Questions Everyone Asks
Is High Reflective White warm or cool?
It is essentially neutral with a very slight warm lean. The hue sits at 51 degrees in the yellow range, and the hex #F4F2E7 has a marginally lower blue channel, which keeps it from feeling icy. At LRV 93 that warmth is almost invisible on its own and only shows when a cooler or creamier white sits right beside it.
What LRV is High Reflective White?
It has an LRV of 93, on a scale where 0 is black and 100 is pure white. That is near the practical ceiling for architectural paint, so it reflects almost all the light in a room. It is one of the brightest whites in the Sherwin-Williams deck, which is why it is a default for ceilings and trim.
Does High Reflective White work in a dark room?
Yes, this is one of its best uses. In a north-facing room, an interior hallway, or a space with few windows, its LRV of 93 sends back nearly everything it receives, so the room feels considerably brighter. In cool light it reads at its cleanest, close to a pure white with no cream showing.
Is High Reflective White too bright for walls?
It can be in a sunny room. In a south or west-facing space with direct sun, walls at LRV 93 bounce a lot of light and can feel glaring, and the flat brightness removes the soft shading that gives a room depth. It is easiest to live with on walls in darker rooms, utility spaces, and gallery-style interiors.
What trim goes with High Reflective White walls?
There is nothing brighter to step up to, so the usual approach is to run the same color on trim and walls and let sheen create the difference, or reverse the scheme and use it as trim against a colored wall. Avoid pairing it with a softer white nearby, because the softer one will look dingy by comparison.
Is High Reflective White good for ceilings and cabinets?
Ceilings are its most common job, since an LRV of 93 lifts the room and gives colored walls a clean edge. On cabinets it produces a crisp, modern white with no cream in it. In both cases prep matters more than usual, because at this brightness every seam, scratch, and filled hole is visible.
Will It Work in YOUR Room?
No page can promise how High Reflective White behaves in your light. Upload a photo and see it on your own walls in seconds — before you spend a cent on samples.
TRY HIGH REFLECTIVE WHITE ON YOUR ROOM →
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