Behr Pure Earth#A79481 · LRV 31
Pure Earth reads as a red-orange / warm — mid-tone — versatile but shifts visibly with light. The notes below cover the spec, what Behr PPU7-05 actually looks like under different light, and the closest matches at competing US brands.
Color spec
| Brand | Behr |
| Name | Pure Earth |
| SKU | PPU7-05 |
| Hex | #A79481 |
| RGB | 167, 148, 129 |
| HSL | 30°, 18%, 58% |
| LRV | 31 |
| Undertone | red-orange / warm |
| Family | Neutral |
About Behr Pure Earth
Pure Earth sits in the mid-range at LRV 31, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Pure Earth is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Greige-leaning neutrals like this are the safe whole-home choice when you want warmth without committing to a color.
Kompozit alternative
The closest hex in the Kompozit deck, ranked by ΔE2000 (perceptual color difference). ΔE under 2 is indistinguishable to most eyes; under 5 is a very close visual match.
Closest matches at every US brand
9 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all neutral from that brand.
Sherwin-Williams
PPG / Glidden
Backdrop
Benjamin Moore
Valspar
Dunn-Edwards
Farrow & Ball
Magnolia Home
Clare
Similar Behr colors
closest in the Behr deckThe nearest shades to Pure Earth within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #A79481 in HSL space. Pair Pure Earth with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.