Curio Gray
SW 24 · #988977 · LRV 26 — warm red-orange tone, mid-tone — versatile but shifts visibly with light.
- 1Roycroft Brass15
- 2Anonymous20
- 3Curio Gray26
- 4Mindful Gray48
- 5Revere Pewter55
What Color Is Curio Gray, Really?
Curio Gray reads as a warm red-orange tone — mid-tone — versatile but shifts visibly with light. The notes below cover how Sherwin-Williams SW 24 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for Curio Gray
Curio Gray is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Greige-leaning neutrals like this are the safe whole-home choice when you want warmth without committing to a color.
How Lighting Changes Curio Gray
Curio Gray sits in the mid-range at LRV 26, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Most complaints about Curio Gray are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint Sherwin-Williams SW 24 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Behr | Lost CanyonMQ6-29 · Behr | 2.5 | 26 | Color page → |
| Benjamin Moore | Beigewood1007 · Benjamin Moore | 1.1 | 25 | Color page → |
| Valspar | Stone Manor6006-2A · Valspar | 0.5 | 26.1 | Color page → |
| Glidden | Roasted ChestnutPPG15-30 · Glidden | 2.0 | 27 | Color page → |
| Dutch Boy | Seemingly Perfect443-4DB · Dutch Boy | 3.1 | 26 | Color page → |
| HGTV Home by Sherwin-Williams | Curio GrayHGSW 0024 · HGTV Home by Sherwin-Williams | 0.0 | 26 | Color page → |
Similar Sherwin-Williams Colors
The nearest shades to Curio Gray within Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #988977 in HSL space. Pair Curio Gray with one accent and one neutral — the swatches below are starting points, not final picks.
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