Color spec
| Brand | Behr |
| Name | 100 Mph |
| SKU | P170-7 |
| Hex | #CE1723 |
| RGB | 206, 23, 35 |
| HSL | 356°, 80%, 45% |
| LRV | 14 |
| Undertone | warm red tone |
| Family | Red |
About Behr 100 Mph
With an LRV of 14, 100 Mph is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
100 Mph works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches by brand
9 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
Glidden
Dunn-Edwards
Hirshfield's
C2 Paint
Rust-Oleum
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to 100 Mph within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #CE1723 in HSL space. Pair 100 Mph with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr 100 Mph Equivalents at Other Brands
Matching 100 Mph from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr P170-7 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of 100 Mph
Sherwin-Williams has no exact twin of 100 Mph. The nearest is Real Red (SW 6868) at ΔE 3.88 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 13 vs 14). Compare large swatches before substituting. See the full Real Red swatch →
Benjamin Moore Equivalent of 100 Mph
Benjamin Moore's nearest match is Ruby Red (2001-10), visually identical in normal room light (ΔE 1.85). It runs slightly lighter (LRV 16 vs 14) and carries a warm red undertone, so it substitutes for 100 Mph without repainting risk. See the full Ruby Red swatch →
Valspar Equivalent of 100 Mph
At Valspar, the closest color to 100 Mph is Scarlet Tanager (M212) — very close at ΔE 3.29, though not an exact twin. It sits at the same lightness (LRV 14.5 vs 14) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Scarlet Tanager swatch →
Glidden Equivalent of 100 Mph
Glidden has no exact twin of 100 Mph. The nearest is Red Geranium (19YR 14/629) at ΔE 4.71 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 14 vs 14). Compare large swatches before substituting. See the full Red Geranium swatch →
Hirshfield's Equivalent of 100 Mph
At Hirshfield's, the closest color to 100 Mph is Party Time (1109) — very close at ΔE 2.39, though not an exact twin. It runs slightly lighter (LRV 16 vs 14) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Party Time swatch →
C2 Paint Equivalent of 100 Mph
C2 Paint has no exact twin of 100 Mph. The nearest is Winterberry (BD62) at ΔE 4.32 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 15 vs 14). Compare large swatches before substituting. See the full Winterberry swatch →
Rust-Oleum Equivalent of 100 Mph
At Rust-Oleum, the closest color to 100 Mph is Farmhouse Red (329211) — very close at ΔE 2.73, though not an exact twin. It sits at the same lightness (LRV 13 vs 14) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Farmhouse Red swatch →
Kompozit Equivalent of 100 Mph
At Kompozit, the closest color to 100 Mph is Party Time (1109) — very close at ΔE 2.39, though not an exact twin. It sits at the same lightness (LRV 15 vs 14) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Party Time swatch →