Color spec
| Brand | Benjamin Moore |
| Name | Terra Mauve |
| SKU | 105 |
| Hex | #9C6040 |
| RGB | 156, 96, 64 |
| HSL | 21°, 42%, 43% |
| LRV | 16 |
| Undertone | warm red-orange tone |
| Family | Orange |
About Benjamin Moore Terra Mauve
With an LRV of 16, Terra Mauve is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Terra Mauve works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Earthy oranges and terracottas warm up dining rooms and entries.
Closest matches by brand
14 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all orange from that brand.
Sherwin-Williams
Behr
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Diamond Vogel
Hirshfield's
Rodda
Portola Paints
Kompozit
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to Terra Mauve within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #9C6040 in HSL space. Pair Terra Mauve with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Benjamin Moore Terra Mauve Equivalents at Other Brands
Matching Terra Mauve from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Benjamin Moore 105 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Terra Mauve
Sherwin-Williams has no exact twin of Terra Mauve. The nearest is Antiquarian Brown (SW 45) at ΔE 4.16 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 16 vs 16). Compare large swatches before substituting. See the full Antiquarian Brown swatch →
Behr Equivalent of Terra Mauve
Behr's nearest match is Antique Copper (UL120-4), visually identical in normal room light (ΔE 1.84). It sits at the same lightness (LRV 17 vs 16) and carries a warm red undertone, so it substitutes for Terra Mauve without repainting risk. See the full Antique Copper swatch →
Valspar Equivalent of Terra Mauve
Valspar's nearest match is Pale Cordovan (3010-7), visually identical in normal room light (ΔE 1.96). It sits at the same lightness (LRV 16.6 vs 16) and carries a warm red-orange undertone, so it substitutes for Terra Mauve without repainting risk. See the full Pale Cordovan swatch →
PPG / Glidden Equivalent of Terra Mauve
PPG / Glidden's nearest match is Muted Copper (PPG16-30), visually identical in normal room light (ΔE 1.71). It sits at the same lightness (LRV 16 vs 16) and carries a warm red undertone, so it substitutes for Terra Mauve without repainting risk. See the full Muted Copper swatch →
Glidden Equivalent of Terra Mauve
At Glidden, the closest color to Terra Mauve is Muted Copper (PPG16-30) — very close at ΔE 2.02, though not an exact twin. It sits at the same lightness (LRV 16 vs 16) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Muted Copper swatch →
Dutch Boy Equivalent of Terra Mauve
Dutch Boy has no exact twin of Terra Mauve. The nearest is Brandi-ed Orange (308-6DB) at ΔE 3.59 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 17 vs 16). Compare large swatches before substituting. See the full Brandi-ed Orange swatch →
HGTV Home by Sherwin-Williams Equivalent of Terra Mauve
HGTV Home by Sherwin-Williams has no exact twin of Terra Mauve. The nearest is Antiquarian Brown (HGSW 0045) at ΔE 4.16 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 16 vs 16). Compare large swatches before substituting. See the full Antiquarian Brown swatch →
Dunn-Edwards Equivalent of Terra Mauve
The closest Dunn-Edwards equivalent of Terra Mauve is Harrison Rust (DET467). At ΔE 0.55 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 15 vs 16). If Dunn-Edwards is your counter, order Harrison Rust and you'll get the same color. See the full Harrison Rust swatch →
Magnolia Home Equivalent of Terra Mauve
Magnolia Home has no exact twin of Terra Mauve. The nearest is On Bosque (JG-36) at ΔE 4.97 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 14 vs 16). Compare large swatches before substituting. See the full On Bosque swatch →
Diamond Vogel Equivalent of Terra Mauve
At Diamond Vogel, the closest color to Terra Mauve is Hampton Beach (1012) — very close at ΔE 3.29, though not an exact twin. It runs slightly lighter (LRV 18 vs 16) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Hampton Beach swatch →
Hirshfield's Equivalent of Terra Mauve
Hirshfield's's nearest match is Hampton Beach (1012), visually identical in normal room light (ΔE 1.54). It sits at the same lightness (LRV 17 vs 16) and carries a warm red-orange undertone, so it substitutes for Terra Mauve without repainting risk. See the full Hampton Beach swatch →
Rodda Equivalent of Terra Mauve
Rodda has no exact twin of Terra Mauve. The nearest is Brandy (CA226) at ΔE 4.81 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 14 vs 16). Compare large swatches before substituting. See the full Brandy swatch →
Portola Paints Equivalent of Terra Mauve
Portola Paints has no exact twin of Terra Mauve. The nearest is Zion (ZION) at ΔE 4.87 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 14 vs 16). Compare large swatches before substituting. See the full Zion swatch →
Kompozit Equivalent of Terra Mauve
Kompozit's nearest match is Hampton Beach (1012), visually identical in normal room light (ΔE 1.54). It sits at the same lightness (LRV 16 vs 16) and carries a warm red-orange undertone, so it substitutes for Terra Mauve without repainting risk. See the full Hampton Beach swatch →