Color spec
| Brand | Behr |
| Name | Deep Merlot |
| SKU | M100-7 |
| Hex | #3F3661 |
| RGB | 63, 54, 97 |
| HSL | 253°, 28%, 30% |
| LRV | 5 |
| Undertone | cool blue tone |
| Family | Purple |
About Behr Deep Merlot
At LRV 5, Deep Merlot is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its blue undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Deep Merlot earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
8 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Hirshfield's
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Deep Merlot within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #3F3661 in HSL space. Pair Deep Merlot with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Deep Merlot Equivalents at Other Brands
Matching Deep Merlot from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr M100-7 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Deep Merlot
At Sherwin-Williams, the closest color to Deep Merlot is Dewberry (SW 6552) — very close at ΔE 2.82, though not an exact twin. It sits at the same lightness (LRV 5 vs 5) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Dewberry swatch →
Benjamin Moore Equivalent of Deep Merlot
Benjamin Moore has no exact twin of Deep Merlot. The nearest is Blue Grotto (CC-964) at ΔE 3.88 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 6 vs 5). Compare large swatches before substituting. See the full Blue Grotto swatch →
Valspar Equivalent of Deep Merlot
At Valspar, the closest color to Deep Merlot is Sumptuous Purple (4010-10) — very close at ΔE 3.02, though not an exact twin. It sits at the same lightness (LRV 4.5 vs 5) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Sumptuous Purple swatch →
Dutch Boy Equivalent of Deep Merlot
At Dutch Boy, the closest color to Deep Merlot is Violet Aurora (243-7DB) — very close at ΔE 2.82, though not an exact twin. It sits at the same lightness (LRV 5 vs 5) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Violet Aurora swatch →
HGTV Home by Sherwin-Williams Equivalent of Deep Merlot
At HGTV Home by Sherwin-Williams, the closest color to Deep Merlot is Amethyst Glass (HGSW 2411) — very close at ΔE 2.82, though not an exact twin. It sits at the same lightness (LRV 5 vs 5) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Amethyst Glass swatch →
Dunn-Edwards Equivalent of Deep Merlot
Dunn-Edwards has no exact twin of Deep Merlot. The nearest is Magic Night (DEA191) at ΔE 4.52 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 5 vs 5). Compare large swatches before substituting. See the full Magic Night swatch →